You Can’t Do Proper Engagement on a Skype Video Call [CONVO]
Brands need to develop ways to manage their communications in the context of short news cycles and near-instant social media sharing. In this convo, I speak with Toby Webb, founder and chairman of Ethical Corporation, who offers some actionable advice on reputation preservation and crisis management.
Category: Best Practices, branding, Convo at the PowWow, Ethical Corporation, Marketing, Social Media, strategy, Toby Webb /
