Are You Building a Social Brand or a Social Business?
"What we tend to forget however, is that social networks are merely platforms for people to connect with friends, family and peers. Businesses are not the primary beneficiary of connections, but they can certainly benefit once they realize that a Like or follow does not equate to an opt-in for marketing communiqué."
Category: book, branding, CRM, end of business, end of business as usual, ibm, Social, Social Business, social crm, Social Media, srm /
