Stop Talking to Everyone – Spend Valuable Social Media Time on Influencers

October 19, 2011 / bradbogus / No comments
When brands first start to market themselves with Social Media, they falsely believe that “likes,” “follows” and “impressions” are great indicators of success. Although that can be useful data, it’s only as useful as it is to say “one million people drive by this billboard every day.” It’s not indicative of success, just views.
Category: Community Management, Engagement, Exclusive, facebook, google, Influence, influencer, influencer engagement, influencer marketing, linkedin, Marketing, Opinion, Social Business, Social Customer, Social Media, social networking, social networks, strategy, Tools, twitter /