What Are Good Engagement Levels for Top Brands on Facebook?
Facebook’s new metric “People Talking About” went live the other day and it tries to measure the engagement level of a page. But what is a good level? Turns out that most of the top 40 brands on Facebook have engagement levels of about 0.5-2% of the total number of fans. National Geographic, Burberry, Walmart and Disney are some of the brands that are doing particularily well.