Confessions of a Media Manipulator – A Debate [Video]
If you're engaging in Newsjacking (and I hope you are) there are some insights in Ryan's book that will help. But note that unlike Ryan's techniques, Newsjacking does not rely on manipulation. It works because of a knowledge about how today’s real time media operates and that’s what Ryan outlines in his book. However, I do not agree with Ryan's techniques.
