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Amazon Brings Kindle Fire’s Killer Instant Video Feature to iPad (Wired)
On Wednesday, Amazon released an iPad version of its Instant Video app. The app accesses Amazon’s video library of over 120,000 movie and TV show titles, and makes the iPad the only mobile device other than the Kindle Fire to receive Amazon’s special brand of video love. VentureBeat The app goes a step further than Netflix by providing streaming access to movie and TV shows you’ve purchased or rented through Amazon’s online store. You also have the option to download those video purchases directly to your iPad for viewing offline. ars technica While the app gives you one additional viewing option for Amazon’s library of content for rent or purchase, it is definitely geared more toward users who want to stream content available via an Amazon Prime membership. The $80 annual fee not only gives you free shipping options and access to Kindle “library” items, it also allows you to access a fairly large library of streaming video. TIME/Techland Apple’s rules stipulate that it gets a cut of content sold from inside third-party apps, and linking to an outside site from within an app in order to sidestep such a payout is a no-no. That’s why you have to go to Amazon’s site directly first, pay for what you want to watch (or add it to your Watchlist if it’s a Prime title), then pull up your purchases and Watchlist content inside the app afterwards. Reuters Amazon.com is trying to get its digital music and video on as many gadgets as possible as the world’s largest Internet retailer replicates a strategy that paid off for its Kindle e-book business. The theory is that if customers can play and watch Amazon music and video on all their existing devices, they are more likely to purchase the content from Amazon rather than competitors like Apple’s iTunes and Netflix. continued…
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