Social Media Shortcut Gets BA in Hot Water
BA becomes the first major airline to proactively use Google search and social media to find out all it can about its customers in an attempt to appear friendlier and more proactive to their needs.
Category: BA, Behavior, Best Practices, community, CRM, customer service, Engagement, Exclusive, facebook, google, linkedin, Monitoring Tools, ROI, Search, SEO, Social Media, Social Media Marketing, social media tools, social networks, strategy, twitter /
