Social media is the worlds largest focus group. Yet, many companies are failing to tap the powerful real-time brand conversations taking place in social media because they lack the proper tools to aggregate and share the data across their organization. This video introduces a study White Horse created to eliminate confusion about social media monitoring products so that companies can get outfitted and start realizing the value of social media conversations to drive brand growth. And, in this video, we invite people to join White Horses Webinar, Social Media Monitoring: Benchmarking the Competitive Landscape, will help companies zero in on the right product to accelerate the product selection process. Visit the White Horse Resource Center at www.whitehorse.com or a full library of complimentary internactive marketing Webinars, podcasts and reports.
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