Article by Seth Best
Your website will be pushed to the back in no time. The time for a social media marketing campaign is now.One of the best aspects of a social media marketing campaign is its low cost. You can save a lot of money and do this yourself, but you will need to get some training and invest time and energy. The difficult task can be handled by a reputable company that can do so in a cost effective and result oriented manner that will increase website traffic, raising leads and salesOne advantage of social networking is your ability to specifically target results, compared to more costly and less focused endeavors. With social networking you are reaching out into the lives of consumers and connecting with them on a more personal level. You provide something of value to them that they are already innately interested in. As a result, for a smaller investment, you have a significantly higher conversion rate.Adding to this is the fact that with social networking people are going to take a hold of your campaign and start producing results through link sharing, referrals, voting and recommendations. Marketers the world over must up-shift their Social Media efforts and begin communicating with their audiences. If their product or service is mentioned in a Social Media outlet, whether in a negative or positive light, the company should respond to the mention. If the comment was negative, try to see if the issue is solvable. If positive, nurture the relationship further by thanking them for being a loyal customer.Some companies prefer to keep their brand as more of entity rather than putting a human face on it, and this is perfectly reasonable. Still, this does not mean that engagement should be ignored for the sake of keeping the brand anonymous. Let’s say the company in question in this particular case is Company X. Their Twitter name is ‘Company_X’ and the company prefers to keep announcements from this account to general communications and announcements. A Social Media specialist representing the company could be given a Twitter account name such as ‘Company_X_Outreach.’ This account could be responsible for all direct communications between the brand and the public. The point here is that even when there is a strong desire to protect the brand, there are ways to keep lines of communication open, mutually active and thriving. With Social Media the channels for communication are given freely, but they must be properly used in order for them to have the desired effect. Passive participation is better than nothing, but pales in comparison to the incredible potential of active engagement.Before starting any advertising campaign, you definitely need a plan. Any marketing campaign is doomed to failure without a plan. Social media marketing, whether on Twitter, Facebook or any other social media website, is doomed to failure if started without careful planning.The following 8 steps will ensure a smooth productive campaign on Twitter and similar websites.<u>1 – Define who your targeted customers are:</u> Describe the profile of your customers, their age group, gender, level of education, social and financial situation and any other factors which might affect their decision to buy your products or services. It is much easier on Twitter to select your followers from the group that fits closely your customer profile and to make sure that your massage reaches this group specifically.
About the Author
Jim Struber is a Social Media guru and Faith Based Marketing expert.http://www.buzzplant.com
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