Archive for branding
With the smartphone increasingly becoming the tool of choice for many shoppers, businesses with their own mobile apps are quickly learning this is an excellent way to get a leg up on the competition.
Branded apps, which give retailers a direct link to their consumers' smartphones, are gaining in popularity among shoppers. Recent studies show that consumers spent six times as much time using retailers' apps this winter than they did a year ago, while more than 60% of affluent shoppers view brands with mobile apps more favorably.
Despite this opportunity to connect with consumers, many businesses are missing the mark due to poorly conceived and developed apps. Ed LaFoy, a mobile developer for digital consulting firm Table XI, warns of five mistakes businesses should avoid when creating their own branded app. Read more...More about Branding, Iphone Apps, Brand Management, Android Apps, and Branded Apps
Ready to start marketing your new company, product or brand? Before you create a blog, draft content for your brand-spanking-new website or start tweeting, first define your “brand voice.”
In a nutshell, this is the heart and soul of your communications. More than specific words and phrases, your brand voice is the tone in which you speak to and connect with your audience.
Your voice can be authoritative, informative, fun or just plain witty, but regardless, it must be authentic. As one blogger wrote, “trying to fake your voice is like putting lipstick on a pig.” In other words, your audience will be able to tell if it’s not genuine. And, as studies have shown throughout the years, consumers buy products from brands that they connect to on an emotional level — and stay away from brands that they don’t. Read more...More about Blogging, Branding, Career, Personal Branding, and Business