Archive for branding
Ready to start marketing your new company, product or brand? Before you create a blog, draft content for your brand-spanking-new website or start tweeting, first define your “brand voice.”
In a nutshell, this is the heart and soul of your communications. More than specific words and phrases, your brand voice is the tone in which you speak to and connect with your audience.
Your voice can be authoritative, informative, fun or just plain witty, but regardless, it must be authentic. As one blogger wrote, “trying to fake your voice is like putting lipstick on a pig.” In other words, your audience will be able to tell if it’s not genuine. And, as studies have shown throughout the years, consumers buy products from brands that they connect to on an emotional level — and stay away from brands that they don’t. Read more...More about Blogging, Branding, Career, Personal Branding, and Business