Archive for branding
Content Marketing Isn’t for Everybody
A brand is essentially the sum of what people say about it. We’re connected and social now. And that’s not all. We’re hypercritical, hyperactive and so hyper-online, we’re barely offline when we sleep. Scheduling our content to publish while we’re snoring is easy. There are apps for that.
Category: Advertising, Analytics, branding, Content, Marketing, Mobile, Social Media, Social Media Marketing /
How Semantic Search is Changing Everything
Semantic search is changing everything. From the way traditional marketing is done to the way social media connections are now forged, the web is forcing us to create more transparent, honest connections than ever before.
Category: Behavior, branding, Content, customer service, Engagement, Exclusive, facebook, google, Instagram, linkedin, Marketing, Platforms, Search, semantic search, SEO, Social Media, Social Media Marketing, social networks, strategy, twitter, Yes /
4 Ways to Find Your Brand’s Voice
Ready to start marketing your new company, product or brand? Before you create a blog, draft content for your brand-spanking-new website or start tweeting, first define your “brand voice.”
In a nutshell, this is the heart and soul of your communications. More than specific words and phrases, your brand voice is the tone in which you speak to and connect with your audience.
Your voice can be authoritative, informative, fun or just plain witty, but regardless, it must be authentic. As one blogger wrote, “trying to fake your voice is like putting lipstick on a pig.” In other words, your audience will be able to tell if it’s not genuine. And, as studies have shown throughout the years, consumers buy products from brands that they connect to on an emotional level — and stay away from brands that they don’t. Read more...
More about Blogging, Branding, Career, Personal Branding, and BusinessEnlarge Your Digital Footprint for More Effective Online Marketing
Your digital footprint is huge. Okay, well, truthfully, I don’t know what size it is. But here’s what I do know: your digital footprint has a huge effect on your online marketing. When it comes to factors you can control to improve your website traffic, it’s Mr. Big. You do want to improve your website traffic, correct? Let’s have a look at how it’s done.
Category: Best Practices, branding, Content, facebook, linkedin, Marketing, pinterest, Social Media, Social Media Marketing, Tools & Apps, twitter /
Getting Back to Basics: Why Brands are Getting it Wrong in Social Media [VIDEO]
Every day, I hear about how social media strategists and managers are frustrated with the lack of executive support. Yet, many aren’t doing themselves any favors. Executives don’t speak the language of social media. They speak the language of the C-Suite and their audience are shareholders and stakeholders.
Category: branding, c suite, Content, Social Media, Social Media Marketing, social networks, strategy, Yes /
Twitter Adds Cards to Help Brands Register Emails
Twitter just took another step towards helping brands generate revenues from the social network
The company announced a new feature on Wednesday called the Lead Generation card, which gives businesses a way to register users and their emails for promotions or memberships directly within a tweet. When you click to expand the tweet, you'll see an option to sign up with your Twitter handle and connected email already filled out
"The Lead Generation Card makes it easy for users to express interest in what your brand offers," Mitali Pattnaik, Twitter's product manager for revenue, wrote in a blog post. "Users can easily and securely share their email address with a business without leaving Twitter or having to fill out a cumbersome form." Read more...
More about Twitter, Social Media Marketing, Branding, Email Marketing, and Brands6 Ways to Jumpstart Your Marketing Now
Feedback should be a two-way street. Combine social media and customer service with thoughtful, timely responses to comments and reviews. Even a simple “thank you!” to a positive review lets a customer know that you care about their input, and that is the kind of thing that keeps people coming back in a marketing milieu defined by relationships.
Category: Advertising, Analytics, branding, Content, customer interaction, Marketing, share content, Social Media Marketing /
Coming to a Pinterest Near You
Pinterest's newest updates could mean big things for e-commerce and brands should take notice. What should your business be looking out for? In short, they add up to the emergence of Pinterest as a prominent e-commerce site. Partnership with brands allows Pinterest to be a greater part of the shopping or advertising experience.
Category: Advertising, branding, Mobile, mobile apps, pinterest, Social Customer, Social Media Marketing, social networks, Yes /
Are You Measuring the Right Metrics? Which Numbers to Watch
It’s so easy to get overwhelmed by numbers. It almost feels like the new binary; we used to speak to computers in 1s and 0s, and now we have thousands of numbers with which to communicate our social media successes or failures. So how do you know which measures to pay attention to, and which ones are more vanity stats?
Category: Analytics, Best Practices, branding, Content, Marketing, Metrics, Social Customer, Social Media, Social Media Marketing, Tools & Apps /
The Ultimate Guide: 50 Ways To Increase Traffic
This is your only stop on the internet where you will find such a large, detailed guide to increase traffic to your website! I have not yet seen a guide where it lists so many effective traffic generation techniques, never mind a detailed explanation of each one.
