Archive for branding
5 Sparkling Ideas for Integrating User-Generated Content Marketing
Consumer trust is a critical factor in marketing. If an individual doesn’t believe your brand can deliver on its promises, or provide something better than its competition, they probably won’t ever make a purchase. Leverage the thoughts, words, and images of real human beings - with their permission, of course.
Category: Behavior, Best Practices, branding, community, Community Management, Content, Engagement, loyalty, Marketing, Social Customer, Social Media Marketing, strategy, Yes /
Subcultures: Big Opportunity for Social Brands to Generate Value
Subcultures are a big opportunity for Social Brands to generate value. During Digital Shoreditch 2013, we've discussed about how marketers need to re-think their targeting, understanding and consideration of consumers. Subcultures are a critical "life force" for brand equity as social networks rise through cultural mash-ups and phenomenons.
Twitter Amplify Promotes Brands Across Multiple Screens
Hot on the heels of the micro-blogging site’s most recent marketing tool, the lead generation card, Twitter has introduced another new feature to help brands advertise online: Twitter Amplify. Twitter Amplify takes advantage of the multi-screen viewing activity of many Twitter users by showing commercials before sporting clips posted in real-time during tournaments, games and events.
Category: Advertising, branding, Marketing, Social Media, Social Media Marketing, twitter, Twitter Amplify, Yes /
How the Service Industry Markets Big With Small Dollars
The biggest companies with the deepest marketing budgets ruled the advertising space across all mediums. Because that space — television, radio, print — was controlled by so few, Main Street just couldn't possibly compete with Wall Street. But today businesses have far more tools at their disposal. Not only do these tools give smaller businesses more access to a broader audience, but the methods are infinitely more affordable, as well.
Category: Advertising, branding, Instagram, Marketing, SEO, service industry marketing, Social Media, Social Media Marketing, Yes /
5 Mistakes to Avoid When Creating Branded Apps
With the smartphone increasingly becoming the tool of choice for many shoppers, businesses with their own mobile apps are quickly learning this is an excellent way to get a leg up on the competition.
Branded apps, which give retailers a direct link to their consumers' smartphones, are gaining in popularity among shoppers. Recent studies show that consumers spent six times as much time using retailers' apps this winter than they did a year ago, while more than 60% of affluent shoppers view brands with mobile apps more favorably.
Despite this opportunity to connect with consumers, many businesses are missing the mark due to poorly conceived and developed apps. Ed LaFoy, a mobile developer for digital consulting firm Table XI, warns of five mistakes businesses should avoid when creating their own branded app. Read more...
More about Branding, Iphone Apps, Brand Management, Android Apps, and Branded AppsSocial Media: Employees Are Your Best Brand Advocates
One of the most under-leveraged resources for many brands, within social media, comes from within: their employees. Research has continuously shown that people trust word of mouth or recommendations anonymously or via personal networks. So then this raises the question – why don’t more companies leverage the support of their employees?
Category: Best Practices, brand ambassadors, branding, employees, Marketing, Social Media, Social Media Marketing /
Content Marketing Isn’t for Everybody
A brand is essentially the sum of what people say about it. We’re connected and social now. And that’s not all. We’re hypercritical, hyperactive and so hyper-online, we’re barely offline when we sleep. Scheduling our content to publish while we’re snoring is easy. There are apps for that.
Category: Advertising, Analytics, branding, Content, Marketing, Mobile, Social Media, Social Media Marketing /
How Semantic Search is Changing Everything
Semantic search is changing everything. From the way traditional marketing is done to the way social media connections are now forged, the web is forcing us to create more transparent, honest connections than ever before.
Category: Behavior, branding, Content, customer service, Engagement, Exclusive, facebook, google, Instagram, linkedin, Marketing, Platforms, Search, semantic search, SEO, Social Media, Social Media Marketing, social networks, strategy, twitter, Yes /
4 Ways to Find Your Brand’s Voice
Ready to start marketing your new company, product or brand? Before you create a blog, draft content for your brand-spanking-new website or start tweeting, first define your “brand voice.”
In a nutshell, this is the heart and soul of your communications. More than specific words and phrases, your brand voice is the tone in which you speak to and connect with your audience.
Your voice can be authoritative, informative, fun or just plain witty, but regardless, it must be authentic. As one blogger wrote, “trying to fake your voice is like putting lipstick on a pig.” In other words, your audience will be able to tell if it’s not genuine. And, as studies have shown throughout the years, consumers buy products from brands that they connect to on an emotional level — and stay away from brands that they don’t. Read more...
More about Blogging, Branding, Career, Personal Branding, and BusinessEnlarge Your Digital Footprint for More Effective Online Marketing
Your digital footprint is huge. Okay, well, truthfully, I don’t know what size it is. But here’s what I do know: your digital footprint has a huge effect on your online marketing. When it comes to factors you can control to improve your website traffic, it’s Mr. Big. You do want to improve your website traffic, correct? Let’s have a look at how it’s done.
Category: Best Practices, branding, Content, facebook, linkedin, Marketing, pinterest, Social Media, Social Media Marketing, Tools & Apps, twitter /
