Archive for London2012
I’m not just an athlete, I’m a social media expert, too!
With many describing the London 2012 Olympics as the first Socialympics, as well as successful engagements, we have also seen a catalogue of errors and misjudgements from the athletes. For all budding athletes out there dreaming about the Olympics taking place in Rio in four years time: forget about strength, hard work, determination and hours of training; you should be thinking about social media training as your top priority.
Do London 2012’s Mascots Need a Social Media Presence?
Meet Wenlock and Mandeville, the two mascots for the Olympic Games who have their own Twitter handles so kids can get involved. Seriously? Is this a necessary social media element for London 2012?
Category: 2012 Olympics, 2012 paralympics, brand mascots, company mascots, kang and kodos, kerron clement, london 2012, London2012, mandeville, mascots, Michael Morpurgo, MyCorporation.com, olympic games, Social Business, Social Customer, Social Media, social networks, the simpsons, wenlock, wenlock and mandeville, winter olympics, Yes /
How is London 2012 using Social Media?
To start off, the website itself has a light and fun design and with sub-domains for shopping, ticket purchasing and festivals, the site is easy to navigate and explore. A cool element is the Get Set Network where students and educational institutions can sign up for rewards and get involved in the games. Network sign-up brings athletes into schools and inspires students through sport.
