Archive for Monitoring Tools
Fashion Decoded: Lessons from the Geek Chic
Even with the projected 80% increase in online investment by luxury brands in 2013, fashion brands small and large also are significantly recognizing that the silver lining lies in the adoption of a reliable listening strategy. As transient as fashion is, it appears that Geek Chic is here to stay. Of course, Oscar Wilde knew that over a century or two before Geek Chic became the rage, noting way back then that “You can never be overdressed or overeducated.”
How to Prevent Content Theft
If you are using the internet for marketing your painting company, plagiarism and copyright infringement is an issue you will inevitably face twice. Once when you are building your site to make sure you are not using copyrighted material. The second time is every day after that to make sure your unique content is not being used by someone else.
50 Top Tools for Social Media Monitoring, Analytics, and Management
Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns.
Category: branding, community, listening, Marketing, Monitoring Tools, Social Media, Social Media Marketing, social networks, Tools & Apps, Yes /
An Interview with Binfire’s CEO and Founder David Robins
David Robins is CEO and founder of Binfire, a project management tool that focuses on collaborative work. Robins started out with a company for consulting services for data storage and project management in 2008. Two years later, they developed a tool that would make monitoring of work easier and more productive.
Category: Best Practices, binfire, Content, david robins, Exclusive, Monitoring Tools, Tools & Apps /
The Marketing Toolkit for Startups On a Budget
Running marketing for a startup comes with its own unique challenges, not the least of which is maintaining a tight budget while attempting to drive a daily influx of new leads. Even fully-funded startups would be wise not to invest too much in an expensive, agency-designed website or a powerful marketing automation solution.
Category: Channel Dashboards, MailChimp, Monitoring Tools, nutshell, startup, Tools & Apps, wordpress, Wufoo, Yes /
When Did Social Media Lose Its Way? [INFOGRAPHIC]
When social media first began, we all felt a rush of excitement, because we had new and unique channels to interact with the people most important to us. Over the last five years, social media has lost its way: companies have lost sight of the “social” element and instead have focused on networks as media channels through which to broadcast mass communication.
What Does the Social Shake-Up Mean to Dell?
Social Media Today had a chance to sit down with Richard Margetic, Dell's Social Media lead, to discuss some of the topics that will be covered at the Social Shake-Up Conference in September, where Richard will be speaking. Here is a transcript of that conversation.
Why Salesforce is Closest to Pulling KPIs from Social Media [PODCAST]
Social Media Monitoring has been the focus of a podcast series released over the last few weeks in the wake of Google’s announcement they’ll be retiring Google Reader.
As the producer of an online social media monitoring course based on Google Reader, I’ve been intently evaluating free Google reader alternatives such as Feedly and Netvibes. After an in depth evaluation of these two contenders, I also wrote a post comparing them for Venture Beat last Friday.
How to Measure PR: Use These Tools
We have to measure PR results to business goals. You can measure your efforts with tools such as Google analytics, DoubleClick Ad Planner or WhoReTweetedMe, but I’d take it one step further. From there, you have to combine the data you get in there with a client’s customer relationship management software, their email marketing software, and their ecommerce software. Without access to all of those things, you are only scratching the surface.
The Godfather Strategy: 8 Simple Ways to Monitor Your Competitors
"Keep your friends close, and your enemies even closer." This is one of the most famous quotes of Sun Tsu, the ancient Chinese military general. Know your enemies even better than your friends, because in battle, knowing your enemy’s strategies and next moves provides the ability to launch a preemptive strike or at least to plan counter strategies to their next move on the battlefield.
