Archive for reputation management
Many companies are using Twitter for posting jobs as part of their employer branding strategy which makes perfect sense. However, Employer Branding is about how you look to the outside world. Take look at the twitter accounts and you will see many lack a Header (cover) picture. What does that say about your company?
By acknowledging and openly discussing the concerns of disgruntled customers on social media, small and midsize businesses may actually boost their reputations –and their bottom lines.
Too many business owners throw their hands up and give up on reviews. It’s personal and it’s painful to read how someone misinterpreted and mis-characterized your service, product, or business. But, the absolutely dead wrong response is to walk away.
The one constant that we can mold, influence, and maintain in a world of vocational change, is our own personal brand. And Twitter has gradually emerged as the brand paver's trowel of choice.