Archive for reputation management
Inbound or Outbound Marketing? Think Boundless Instead
Inbound and outbound marketing each have particular merits and should be used in concert to optimize your marketing ROI. Many major brands, including Coca-Cola, Pepsi, Disney, Hyundai and Samsung, employ what I like to call boundless marketing in order to win big. Do not confine yourself or your company to inbound or outbound marketing exclusively. Instead, be agile and strategic about your marketing strategy.
Category: Best Practices, branding, Content, Engagement, Exclusive, Influence, Marketing, Opinion, reputation management, ROI, sales, Social Customer, Social Media Marketing, strategy /
The Twitter Black Hole
Many companies are using Twitter for posting jobs as part of their employer branding strategy which makes perfect sense. However, Employer Branding is about how you look to the outside world. Take look at the twitter accounts and you will see many lack a Header (cover) picture. What does that say about your company?
Why Businesses Should Embrace Negative Customer Feedback
By acknowledging and openly discussing the concerns of disgruntled customers on social media, small and midsize businesses may actually boost their reputations –and their bottom lines.
Troll Fighting Tips and Tricks: The Hall of Shame
Having troll trouble online? Trolls have been with us from the day that computers were linked together and that online anonmity was made possible. As more and more people adopt social networks, encounters with these seedy denizens of the web rise in frequency, tainting many a person's first forays into online spaces. Here is a field-tested technique for dissuading trolls in forums and social networks.
Category: Behavior, Best Practices, blogging, Engagement, Enterprise Social, Policy & Guidelines, reputation management, strategy, trolls /
Hashtags Gone Wrong: 6 Examples of Unfortunate Hashtag Choices
The implementation of the hashtag, which originated on IRC, is a big reason behind the popularity of Twitter. It is a useful way of both searching the site and tagging posts. Sometimes, they are even used in ways that make you fear for the future of humanity. Here are six hashtags you won't believe are real.
The Review of Reviews [INFOGRAPHIC]
Too many business owners throw their hands up and give up on reviews. It’s personal and it’s painful to read how someone misinterpreted and mis-characterized your service, product, or business. But, the absolutely dead wrong response is to walk away.
Category: Behavior, Best Practices, community, customer service, Engagement, Infographics, listening, loyalty, reputation management, Reviews /
Seven Steps to Clean-Up Your Online Reputation
Once you’ve decided to be transparent, honest, authentic, and human in your online conversations, the content, brand ambassadors, influencer marketing, customer reviews, and a solid product or service will help you cross the marathon finish line. Warren Buffet famously said, “If you lose money for the firm, I will be understanding. If you lose reputation, I will be ruthless.”
Demystifying the Art of Building Your Twitter Brand
The one constant that we can mold, influence, and maintain in a world of vocational change, is our own personal brand. And Twitter has gradually emerged as the brand paver's trowel of choice.
9 Questions to Ask When Choosing a Social Media Software
Choosing social media management software for your agency or company is a difficult task. Ask lots of questions, and don't feel bad about it. Here are nine things to think about before you get on the phone with salespeople and schedule demos.
Monitoring Public Information is Not a Violation of Privacy
Monitoring public information on the internet is not a violation of privacy. Much ado has been made about colleges that follow their athletes on social media. Time for sanity in the discussion. As of this writing, there are 35 states considering some form of digital privacy bills making it illegal to ask for social media passwords and usernames for purposes of gaining private information.
Category: college athletes, Education, Governance, Opinion, Policy & Guidelines, Privacy, reputation management, Social Media /
