Archive for reputation management
The Half-Life of a Social Media Meltdown
The restaurant netted national attention, about 50k+ followers on Facebook, and – I can’t confirm this – but I’m sure they’re dining room is now full. Their website is so busy that it’s crashed. And so goes the half-life of the social media meltdown. Far from the howls and screams of the social media pundits, you’ll find that the episode was nothing more than a fart in the wind.
#Social Survival Manifesto Principle No. 1: Hiding is Not an Option!
A warning, from an ex-digital activist, that keeping a low profile, or no profile, is a tactical risk when it comes to reputation management in the 21st century.
Abercrombie & Fitch: Good Marketing and Bad PR?
Good marketers know you have to stand for something. You can’t be all things to all people and still expect to build an iconic brand. Targeting is what sets you apart from the rest – a fact that holds especially true when it comes to fashion. And branding isn’t just about whom to attract; it’s also about whom to repel.
An Update on Amy’s Baking Company Social Media Meltdown
An update on the Amy's Bakery Company social media fiasco. They've hired Justin Rose PR and are planning to carryout a grand reopening. I can't help but feel that a huge amount of the people following this story are purely people wanting to watch the carnage unfold. And unfold it has! They will get next to zero value from that increased audience.
Managing Your Personal Brand with Facebook Lists
Have you ever experienced that awkward moment when you receive a Facebook friend request from a client? If you choose to accept client friend requests, it is important to curate and organize the content to which your clients will have access. Facebook Lists allow users to achieve just that!
Category: Best Practices, branding, facebook, Marketing, Privacy, reputation management, Social Media, Social Media Marketing, strategy, Yes /
Sentiment Analysis: Is Social Media Driving Pakistan’s Future?
What May 11, 2013 brings to the political fate of Pakistan will be determined in some hours of having written this article. Whether that is a "Tsunami of Change" or a "Perception of Stagnation" with the same old leaders reclaiming the helm, we can be sure of the unprecedented role that social media has played in the lives of Pakistanis.
"Sentiment That Matters," with Augie Ray
"I just want brands to focus on sentiment that matters and not on what is facile and easy to measure. Ten thousand 'likes' for a puppy picture is not worth a dozen customers getting their real problems resolved because brands listened and acted."
Category: Behavior, Engagement, Exclusive, loyalty, News, reputation management, sentiment analysis, Yes /
Klout Plans To Become A Social Network
Klout, like other disruptive companies, has been trying to figure out the best way to provide value to the people who use it. Klout has definitely succeeded in becoming a noteworthy metric to help identify influencers. And soon, there's going to be a whole new level added to the Klout world... Klout is becoming a social network themselves. Some may call it a pivot, others may call it growth, but any way you look at it this is a big step for the company. Essentially the scorekeeper is now playing the game.
Category: Klout, Platforms, reputation management, Social Customer, Social Media, social networks, Yes /
LinkedIn for Authors
Every professional should be using LinkedIn, and that goes for writers too. LinkedIn goes beyond just meeting new people, and participating in “getting to know you” conversations and lead generating “dance cards.” Follow these simple steps to create and use an All-Star author’s LinkedIn profile.
Three Reasons Jay Gatsby Would Be Undone By Social Media
Posting incriminating evidence tends to be a regular habit of a lot of social media users. It happens enough for us to shake our heads in disbelief and wonder why. It’s my contention Gatsby was one such person who lacked the will or awareness to exercise due discretion.
