Archive for social community
How to Generate Leads With Video Marketing
Do you want to attract high-quality leads with social media? Many business owners see a drop-off in new leads because they stop thinking strategically about conversions. One way to enhance your social media marketing is to create a short, shareable social video—and implement a strategic “mini-campaign” around it to drive opt-ins. In this article I’ll [...]
5 Reasons Your Social Community Is Shrinking
Marketers often THINK they know exactly what their communities want, but soon find that their content strategy actually prompts users to click unlike or unfollow. It is not always blatantly obvious why this happens, however a recent study has shed some light on the reasons why social media users decide to disconnect from a brand.
5 Reasons Your Social Community Is Shrinking
Marketers often THINK they know exactly what their communities want, but soon find that their content strategy actually prompts users to click unlike or unfollow. It is not always blatantly obvious why this happens, however a recent study has shed some light on the reasons why social media users decide to disconnect from a brand.
How Aetna Is Building a Social Media Presence
In this video I interview Lauren Vargas, who is the Community Management Strategist at Aetna.
Lauren shares how Aetna is to building a corporate presence on social media instead of focusing on a campaign approach in their marketing efforts as they have done in the past.
You’ll discover what they’re doing to achieve this within their social community.
Be sure to check out the takeaways below after you watch the video.
Here are some of the things you’ll learn in this video:
- How to integrate social media into your marketing strategy
- How regulatory issues impact social media strategies
- Why create a community of engagement
- What to monitor online to go beyond the ego search
- How to monitor social activity to understand conversations
- How to create guidelines to deal with negative feedback
- Why you need to have social media policies in place first
Connect with Lauren on Twitter @vargasl and check out Aetna’s website.
What do you think? How is your business integrating social media? What tips do you have to share? Please leave them below.
Fan Generated Communities Rock – Stop Stealing Them and Encourage Them
Social Communities exist everywhere even for brands who have their own official communities. Sometimes fans just want to be left alone and out of the big brother spotlight. Do not shun them for this or attempt to take their social communities over! The thought of a high follower count might excite you, but you’re doing your fans an injustice by limited and moderating their conversation that existed in free-form before you got there. Don’t be a jerk. Encourage their conversation and partake in it. Be social dammit – isn’t that the point?
