Archive for american airlines

Enterprise 2.0 – Day 2 Conference Highlights

June 20, 2012 / mlewis1 / No comments
Highlights from Day 2 of Enterprise 2.0 on social collaboration, CRM and search trends.
Category: @bostonmike, #awarenesstips, american airlines, Bryan Barringer, David Carr, enterprise 2.0, Social Business, Social Collaboration, social network analysis /

Social Analytics: Deriving Insights for Increased Marketing and Sales Effectiveness

April 5, 2012 / mlewis1 / No comments
Actionable Social Analytics is an evolving business discipline that studies social media metrics to help marketers use the findings to drive business intelligence. Going beyond measuring buzz, reach, retweets, likes and follower growth, social analytics aggregates and analyzes online conversations (industry, competitive, prospect, consumer, customer) and social activity generated by brands across social channels and empowers organizations to act on the derived intelligence to drive business results.
Category: @bostonmike, Actionable Analytics, american airlines, Analytics, awareness, Awareness, Inc., customer service, jetblue, Marketing, Metrics, Mike Lewis, sales, social analytics, Social Marketing Analytics, social measurement, Social Media, social media analytics, The Sheepdogs, Yes /