Archive for Enterprise Social
Mapping the Customer Journey with Social Intelligence
There’s never been a better time for marketers for to see, understand and respond to the customer journey. Today’s “open social age” has created a “looking glass” for companies to understand the complex nature of their customers as millions of them are broadcasting their opinions on a real-time basis.
Category: Analytics, Behavior, Best Practices, Enterprise Social, Marketing, Metrics, Research, Social Customer, social data, social intelligence, strategy, Yes /
What is Smarketing? And How To Put It to Work for You
If you’re in marketing you’ve probably encountered multiple conversations with your sales team about what a qualified lead is, or simply put, defining the handoff process. When should the sales team take over a lead? If you implement Smarketing, it can solve those issues.
Category: Analytics, Best Practices, Channel Dashboards, Content, CRM, Enterprise Social, Marketing, sales, smarketing, strategy /
What Makes an Exceptional Social Media Marketer?
This posts highlights what's necessary to become an exceptional marketer and gives specific examples around the role of a social media manager. The perfect age for my Social Media Manager in my opinion is 23-28. Even from a standing start, providing the attitude and desire, combined with the working environment is provided, that 23-28 year old will accomplish mastery.
New Statistics Highlight the Power of Social Media Marketing
Your company may not even be taken seriously without a presence on the big four social networks: Facebook, Twitter, Google+ and LinkedIn. However, simply maintaining social media accounts for your business is not sufficient.
What Does the Social Shake-Up Mean to Cox Communications?
I had a chance to sit down with Adam Naide, Social Media & Digital Marketing Lead at Cox Communications to discuss some of the topics that you will see at the Social Shake-Up Conference where Adam will be speaking. The following is a transcript of that conversation.
3 Easily Overlooked Social Media Mistakes that Sabotage Your Results
Most social media campaigns are doomed from the beginning. Nothing you can't recover from. But if you start off on the wrong foot, then it's hard to convince others (or yourself) to keep persevering in the face of lackluster results.
What Google+ is Really Offering
Right now Google has one of the best long term visions compared to any other major company. What is this vision? Well, it’s to slowly corral each internet user (so basically, everybody) to think of Google not as only a piece of the internet, but the internet.
The Hero’s Journey: My Take on What’s the Future of Business
What makes Brian Solis' book most interesting is that it is a product informed by the very thing he is covering, namely, social and the Internet. It may be one of the first books which is a product of “the internet of things."
#Social Survival Manifesto Principle No. 1: Hiding is Not an Option!
A warning, from an ex-digital activist, that keeping a low profile, or no profile, is a tactical risk when it comes to reputation management in the 21st century.
Fashion Decoded: Lessons from the Geek Chic
Even with the projected 80% increase in online investment by luxury brands in 2013, fashion brands small and large also are significantly recognizing that the silver lining lies in the adoption of a reliable listening strategy. As transient as fashion is, it appears that Geek Chic is here to stay. Of course, Oscar Wilde knew that over a century or two before Geek Chic became the rage, noting way back then that “You can never be overdressed or overeducated.”
