Archive for Search

Top 10 Questions Millennials Ask the Internet

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Millennials are a stubborn bunch. Likes: looking smart, being right. Dislikes: looking dumb, being wrong.

That's why we turn to search engines to ask some of life's most pressing questions. Because when we need to learn how to boil an egg, we can't just call our moms. We're 27 and extremely competent

Yahoo shared with Mashable the top 10 questions Millennials (aged 18-35) searched during the month of May. We decided to save you some time by providing the answers* in one convenient little article.

*guesses

1. What is a meme?

One scumbag, one potato jesus, one girl obsessed with Goosebumps, a few dozen ashamed dogs and 400 million cats. Read more...

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Google’s ‘Star Trek Computer’ Voice Search: Hands On

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Google engineers sometimes like to say the Star Trek computer is the ideal search engine. You can talk to it like it were a person, ask it anything, and it'll tell you the answer — verbally. During the keynote at Google I/O developer conference, the company demonstrated how it's bringing exactly that technology to the Chrome browser.

Although the upgrade isn't available yet, Mashable got some hands-on time with it at the I/O. To be clear, Chrome already has voice search (that's what the little microphone is in the Google.com search box), but Google will soon be augmenting it with a new user experience that includes the ability to speak back to you. Read more...

More about Google, Search, Google Io, Chrome, and Voice Search

Using PPC Data to Your SEO Advantage

In the past, PPC and SEO were usually kept separate, but the lines quickly became blurred as marketers began to realize that the PPC data gathered could really help a company’s SEO efforts succeed. The opposite is true as well, but PPC skills usually come before SEO skills for many companies.

Google+ Users Hate Juggling Multiple Accounts, Love Hangouts

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David Glazer

In a fireside chat held by Google+ engineers, users expressed real dissatisfaction with the way the platform forces users to juggle multiple accounts but praised Hangouts.

The problem indicates a major glitch in how Google forces users to link a single Google+ account to a single login, usually from email. As the popularity of Gmail has grown, especially for work accounts, the requirement forces users to have multiple profiles on Google+.

The staffers, speaking at the company’s developer conference, I/O, acknowledged that the experience using Google+ with multiple accounts was “not good.” On average, the staff said, they had 2.2 accounts apiece.

“I’m a startup addict so I have multiple accounts. I get people following me in Google+ where I don’t post. My issue is that I can’t consolidate these accounts or send a message that says, hey I’m not active on this account,” said one commenter.

The multiple accounts made his search results less than clear, rather than more clear, the user said. The search giant aggressively promotes improved search results as a reason for brands and authors to use Google+.

Yet, Google had no real solution. David Glazer, Google+’s engineering director, suggested that the startup addict put text in his profile photos to tell users to find him on other Google+ profiles. That approach would not be reflected in search results.

Another commenter complained that he had difficulty adding people to his circles in his Google+ accounts. If he is logged in using one Google ID and comes across a user he’d like to add to his circles in a Google+ account linked to another ID, he had found no good way to do it. Even copying and pasting the user profile’s URL, he was re-directed to his own Google+ homepage.

Glazer asked the room how many users had been burned by this issue in the last week, and most of the room indicated they had.

But users offered glowing reviews of Hangouts. Several said Hangouts had transformed the way they did business.

The staff indicated that they, too, relied on the service, which Google yesterday broke out from Google+ as a free-standing app. Google hosts 20,000 hangouts a day for its own purposes, Glazer said.

While Hangouts currently works within Google+ and as a free-standing app, Google will slowly stop maintaining it as a feature within the Google+ mobile apps.

New Career Opportunities Daily: The best jobs in media.

On Social, Where Should eCommerce Brands Focus?

Search marketing is the defacteo route to market for the vast majority of retailers attempting to grow revenues. The question is, however, is; is there a better way? A smarter way to get ahead of the curve and future proof your strategy away from a complete reliance on Google dollar? The answer is undoubtedly ‘yes!’

Pinterest App Updates Accentuate Social and Search Features

Pinterest today released updates for its mobile apps that allow users to mention social contacts and receive notifications, as well as access searches they’ve made previously on other devices.

Pinterest follows Facebook in adopting the “@” mention convention first pioneered by Twitter. The mention feature is supported by augmented notifications. Users can opt to receive notifications only within the app or to see push notifications without opening the app.

Pinterest rolled out Android and iOS updates simultaneously, suggesting that its apps are performing well on Android. But iOS users get an additional feature in their update: Pinning from websites. To access the feature, users hit the “+” sign and type in a URL box that appears. (Pro tip: Go to the website first and copy the URL, then simply paste it in the Pinterest app.)

iOS users can also invite other members to co-curate boards with them using the mobile app.

Both updates also introduce a simple form of cross-device synching: The user can see and access searches s/he has previously conducted on the Pinterest website. The search function also adds  auto-complete, sparing users some stabs at the mobile keyboard.

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New Career Opportunities Daily: The best jobs in media.

Yahoo Announces New Search Tools and Discusses Microsoft Deal

Yahoo has been struggling to regain the search users it once had in the past, but it has certainly been an uphill battle for the search engine that controls just 12 percent of search traffic. Bing and Google have easily pulled ahead, and even with a new CEO and a new look, Yahoo just hasn’t made headway.

Why I’ve Got My Head Stuck in the Google Cloud

Any serious foray into the Google Cloud should begin with the adoption of the company’s flagship browser, Google Chrome. With a reported 37% of global web browser usage, Chrome is the most popular web browser on the planet. According to Google, this is because it offers speed, simplicity, and security.

How to Move Your Blog Post Up in Search Results

When you publish your blog post, ideally you want Google to index it and send you relevant traffic for free! But to get that traffic you need to help Google so the content is indexed correctly–and that means your blog content needs to be optimized so that Google can more easily discover it. Translation? Blog visibility and website traffic.

6 Social Ways to Show Your Love on Mother’s Day

There more ways to show moms mad love on social media than there are web pages in existence. Don’t worry if your mom isn’t active on social networks, there are plenty of ideas that don’t involve sending a tweet.