Archive for social media tools
Did you find any particularly useful for your business?
We asked our writers to share their favorite social media blog posts.
Here are 31 blog posts worth exploration.
#1: The 16 Most Important Social Media Updates of 2012
This post includes some major updates to the top social media networks this year. Although I feel I’m usually on top of the latest social news, there were a few things I had missed that were covered in this post for Facebook and LinkedIn.
Although it doesn’t mention the changes to LinkedIn professional profiles, it covers the main things businesses need to know about changes to their social media.
Kristi Hines, freelance writer, professional blogger and social media enthusiast.
#2: Content Marketing Manifesto
If there’s any one piece of content that has truly transformed my thinking about blogging in 2012, it’s Rand Fishkin’s Content Marketing Manifesto.
After coming across his slideshow, we went ahead and had a company meeting brainstorming it. Shortly afterward, we completely changed the direction and content of our blog.
We went from writing articles ”relevant to current customers,” to writing content ”relevant to anyone who interacts with potential customers.”
Since then, the number of shares, comments and signups we get has had a strong uptick. So if you get the chance to read any piece of content out there, I hope this one will help you too!
Leo Widrich, co-founder of BufferApp.
#3: 40+ Tips on How to Become a Social Media Rock Star on Twitter, Facebook and Google+
One of the best blog posts I read this year was 40+ Tips on How to Become a Social Media Rock Star on Twitter, Facebook and Google+.
This post gives beginners (and even people who aren’t beginners) the perfect things to do on three social sites. The activities are outlined in a well-organized manner and easy to understand.
Even though I’m not a beginner, I still learned that I need to use the official Twitter retweet button to have the popup automatically suggest that the person follow me—a great tip among all of the other 39 tips!
Andrea Vahl, community manager for Social Media Examiner, social media coach, speaker and strategist.
#4: A Retweet From Michael @Arrington Is Worth 20K Unique Visits, 3 Job Offers and 20 Interview Requests
One of my favorite posts from 2012 was on how A Retweet From Michael @Arrington Is Worth 20K Unique Visits, 3 Job Offers and 20 Interview Requests.
Cliff Dailey shows how some creativity and well-timed social media hustle can go a long way! Aside from the article being entertaining, I got three valuable lessons from it.
- Perfect your timing—It’s critical to have a goal in mind and pitch ready with every strategy. From Cliff’s story, you learn how to use social media platforms to find the most opportune time to make a pitch.
- Have a community promote you—While Cliff was waiting for the perfect moment to pitch Mike, he was also looking for other opportunities to get his attention. Instead of tweeting at him directly, like everyone else does, Cliff tried to get his story noticed on the popular forum Hacker News. This didn’t work out, but I really liked the idea.
- Go big—Lastly, you have to like how Cliff went for the biggest, most difficult person to connect with and succeeded!
It’s amazing what you can do when you put your mind to something.
Benjamin Beck, SEO associate and social media junkie at SEER Interactive.
#5: What Happened When I Stopped Following and Started Listening
First of all, let me just say that choosing a single post from all of the amazing content that’s been published in the social media space this year is incredibly difficult.
One article that really sticks with me is Jessica Lee’s post on the Bruce Clay blog, titled, What Happened When I Stopped Following and Started Listening.
Plenty of articles talk about specific actions you should be taking on Twitter and other social media websites to increase your online authority, but Lee’s post breaks down some of the arguments against following these arbitrary social media marketing protocols.
Not only does she identify the problems associated with blind Twitter usage, she gives you a concrete framework to ensure you’re connecting with the right people.
It might seem like a little thing, but I believe the impact of applying Lee’s filtering criteria to any group of Twitter followers could result in a major improvement in engagement and brand associations.
AJ Kumar, co-founder of Single Grain.
#6: Why the Ad Tech Guys Are Going Nuts About Facebook Exchange, and Why That Matters
My favorite article of this year was Why the Ad Tech Guys Are Going Nuts About Facebook Exchange, and Why That Matters, which covers the new Facebook Ad Exchange, which is similar to Google remarketing and is the biggest thing to ever happen to advertising on Facebook.
It shows massive potential for the future of Facebook, and following a year of share price drops it’s exactly the shot in the arm Facebook needs to prove they can provide strong advertising returns.
What I learned from the post is that Facebook is moving away from their core strength—allowing ads that target people based on demographics—and toward the more successful model seen at Google that shows people ads based on their browsing history.
Given the success we’ve seen with Google remarketing, this has put Facebook back on our radar as an interesting advertising platform for 2013.
Mike Essex, online marketing manager at Koozai.
#7: Calculate the ROI of Social Media
This year, the most valuable post for me is Calculate the ROI of Social Media.
This is the burning question most commonly associated with businesses using social media.
As a social media and online marketing trainer and coach for four years, I’ve observed that the pursuit of the answer to the question “What’s the ROI of social media?” has not diminished.
This post outlines the foundation of the more intangible aspects of social media ROI, but it also teaches you that Jaap Favier has a valuable “tried-and-tested interactive model” to verify the ROI of a brand’s social media activities available for anyone to download.
This model helps companies find out how much money their social media campaign is making them, and most impressively, has been tested and fine-tuned with a number of brand and agency partners, using over 50 campaigns of all sizes.
Most of all, I love Favier’s simple explanation as to why his social marketing consultancy is giving this away for free: “We are passionate about social media. We believe that it will change marketing for good.”
Christine Gallagher, founder of ShesGotClients.
#8: How to Build Your Army BEFORE You Need It
The single most valuable blog post I read in 2012 is an article entitled, How to Build Your Army BEFORE You Need It.
To me, this is the best possible advice you could give someone on how social media works. Whether you’re looking for a job, looking to sell your widgets or looking to social media to do anything for you, you first have to build your network, or your army, without asking anything in return.
In this article, Paul Castain refers to not one, but two, potentially devastating and definitely life-changing events that led him to embark upon an entirely different career path. Because he’d spent a lifetime developing his army, it was there for him to tap when he needed it the most.
This article is both an inspiration and an instruction manual on how to get the most out of social media—and also out of life! I quote it all the time, giving Paul the credit for putting this idea down in writing.
Don Power, managing editor of Sprout Social Insights.
#9: Paradox of Online Influence
One of the best posts I read in 2012 was the Paradox of Online Influence.
As marketers, we get too caught up in tools without thinking what exactly those tools measure. We look at fragmented data and popularity scores and somehow turn them into an ultimate measure to compare everything and everyone.
While I believe every tool used right has real value to users, as marketers we need to be very clear on what exactly we are trying to achieve, what our measurement for success looks like and what the definition of influence (in this case) truly means.
We shouldn’t be caught up in chasing one score and in the process ignoring or forgetting customers who may not be measured by that particular score, while representing an enormous value to us as a brand nevertheless.
We should be thoughtful in what questions we ask when evaluating anything we do, not just our influencer or advocacy programs.
Ekaterina Walter, social innovator at Intel.
#10: The Night I Stopped Marketing on Facebook
The best blog post I read in 2012 is The Night I Stopped Marketing on Facebook.
First, I love the controversial title! Then, this blog post reminds us all that the real purpose of Facebook is not to sell things, market products or services or even create “brand awareness,” but to have genuine conversations with people.
Sure, these genuine conversations create a lasting perception in our prospects’ and clients’ minds and will eventually influence their purchase decision. But this is not the purpose, and it should not be.
I also loved the fact that even though lately many people have been worrying about EdgeRank‘s constant evolution, reach being lowered or what is the best “tactic” to get more visibility on Facebook, in the end all of this does not really matter (or not so much).
We should do more of this type of update on our Facebook Page, rather than just sharing our latest feature or blog post. I’m guilty of this, like everyone else.
Emeric Ernoult, founder of AgoraPulse.
#11: Killing Rumors With Facts: No, Facebook Didn’t Decrease Page Feed Reach to Sell More Promoted Posts
The single most valuable article I read in 2012 is Killing Rumors With Facts: No, Facebook Didn’t Decrease Page Feed Reach to Sell More Promoted Posts.
This article helped me understand the true meaning behind Facebook’s Promoted Posts and backed up my theory that not every post prior to this added feature was ever seen by the entirety of likes on a Page.
It explains and proves that Promoted Posts on Facebook were never a ploy to distort Facebook Page owners, but instead to help weed out spammy posts and Pages and to avoid clogging up news feeds.
In truth, a Facebook Page status update never has 100% of its “likes” see the post. Approximately 16% of Page “likes” have ever seen a Page’s post and that remains unchanged, unless you are a spammy page.
Promoted Posts help Facebook Page owners choose which status update they want to amplify within news feeds, not hinder them. Just like Twitter, not everyone who follows you will see your post. Unlike Twitter, Facebook now provides a new way to get seen and spammers will unlikely invest compared to a business looking to truly share their brand.
Erin Ryan, social media promotional director of Hasai Inc., creator and editor of Socialeyezer.
#12: Are You a Marketing Cheater? The Continued Gamification of Attention
So for me, the answer comes from a pretty recent article actually: Are You a Marketing Cheater? The Continued Gamification of Attention.
When Jay Baer first published this piece I was blown away, likely because he put so eloquently what all of us probably think when we see things like “Buy Facebook Fans Cheap!”
Too often, social media marketers get caught up in this dangerous gamification of social media. Instead of worrying about what a brand really is, “a collection of what people think and say about it,” marketers get caught up in vanity metrics and turn genuine marketing campaigns into imaginary scoreboard competitions where the numbers come first, not the customers.
This post was far and away my favorite this year, as it was a pointed reminder of what really matters with social media marketing, which is connecting with current and prospective customers, not gaming the system to reach arbitrary statistical goals.
Gregory Ciotti, founder of Sparring Mind and the marketing guy at Help Scout.
#13: 21 Tactics to Increase Blog Traffic
Rand Fishkin’s 21 Tactics to Increase Blog Traffic is one of my go-to posts on blogging.
It’s the Reader’s Digest abbreviated guide to blogging, complete with how-to screenshots (just like Social Media Examiner!) from one of the smartest SEO experts around.
This article provides tips on the most critical elements of a blog post and it also provides links to amazing resources.
Don’t just read it. Print it out and keep it next to your computer to help you take your blog to the next level (BTW—I do!).
Heidi Cohen, president of Riverside Marketing Strategies.
#14: How to Start a Podcast
I nominate Pat Flynn’s podcasting tutorial as the best blog post I read in 2012.
In this tutorial, Pat shares how podcasting works, how to prepare your podcast, some tools to use and equipment choices—pretty much everything you need to know.
Beyond the fact I learned some useful tips about podcasting, a subject I like to learn a lot about, there are many reasons I loved it.
It’s well-written, it’s timely, it’s comprehensive—but best of all—it’s valuable. Not just useful. Pat gave value far beyond what is “necessary,” to the point he could have charged good money for it. (He doesn’t even require you to give him your email address!)
Rather than just provide a text description of his process, he even includes several great-quality videos.
Chris Garrett, founder of Authority Blogger, VP of educational content at Copyblogger Media.
#15: Forget Strategy: Develop a Social Media Philosophy
Over the years I’ve watched many non-profit organizations attempt to be strategic on social media.
What they are really doing is applying the framework of new public management onto a field which does not easily lend itself to strategy, evaluation and impact measurement.
Of course strategy is important and there are many useful guides available; the recently released book Measuring the Networked Non-profit being one of the most valuable. But overall I agree with Kevin Wolfe, philosophy is more important than strategy.
The single biggest mistake I’ve seen is organizations that dive into strategy without first committing to the social media culture. Adopting a social media–friendly business culture means adopting values such as engagement, immediacy and transparency.
Those sound like great values until you realize that their opportunity costs are a loss of branding control, precision in messaging and the ability to only put your best foot forward. Tough tradeoffs. It’s worth a conversation, and given the rapid turnover of social media networks Kevin described, more important to discuss than your newest network-based strategy.
Jennifer Amanda Jones helps non-profits and businesses create effective, values-based and strategic social media policies.
#16: Dark Social: We Have the Whole History of the Web Wrong
With so much great content produced daily, it’s tough for one blog post to really stick with you for long. But Dark Social: We Have the Whole History of the Web Wrong, has stuck with me in the 9 weeks or so since I first read it.
It resonated for two reasons. First, it was data that I’d never seen before, thoughtfully analyzed. Second, it supported the theory that the best social media marketing is developing content that resonates. Not ads. Not tricks.
I’ve always believed that. And Alexis Madrigal‘s data showing that most sharing is not counted really cemented it.
Jim Tobin, president of Ignite Social Media.
#17: Did You Know You Can ‘Bookmark’ Tweets to Use as Social Proof?
It’s one of those head-slapping insights you can implement right away.
I had no idea you could embed tweets on a page, or that it would be so simple.
I’m always getting forehead-slapping, I-can’t-believe-it’s-that-
Liz Lockard, a Google Analytics geek, who loves helping entrepreneurs uncover insights from their data.
#18: Why Google Authorship Matters to Your Business
The best social media blog post I read in 2012 was Why Google Authorship matters to your business.
I’d read enough posts on the importance of Google’s authorship verification that I was convinced I needed to do it. Claiming authorship helps Google know you’re the author and increases the likelihood that your own article will show up in Google searches.
If this is done correctly, even if your article is republished, Google will point people to your site.
Earlier in 2012, I’d even started using the ?rel=author tag. But this post broke down how to use the Authorship Markup and tie it to my Google+ account. He made it so easy that I cleaned up my blog and G+ profile to take advantage of this tool.
Google Authorship is free. But putting the tips in this post into practice will help me generate income for years to come!
Marc A. Pitman, founder of FundraisingCoach.
#19: This Is What Happens When You Abuse Facebook Promoted Posts
This post provides great insight into Promoted Posts.
And more importantly, it shows how users look at the content in their news feeds.
When using Promoted Posts on Facebook, it seems obvious to target friends of fans, but you need to be really careful there.
Prafull Sharma, co-founder of HireRabbit.
#20: The Dark Side of Content Marketing
I love Tom Webster’s post because it draws attention to something that a lot of content marketers don’t like to face: a lot of content marketing is just noise.
It puts into question whether a content or editorial calendar is even needed, and whether it can be harmful to a company or brand. (Having never worked off a formal editorial calendar for flyte, I feel vindicated!)
It also caused me to think about when I’ve put mediocre content out there, and made me focus harder on only creating content that’s worth sharing.
Rich Brooks, president of flyte new media, founder of AgentConference.
#21: Fixing the Engagement Gap
Like many of you, I read a lot. I also read on many different topics. And despite not sitting at the “social media strategist” table, I found an article about the social media engagement gap—one I kept going back to throughout the year.
Written back in February, 10 months in social media time can either be an eternity or a micro-second. Maybe that’s why this article has maintained its relevance.
As much as social media changes, the one thing everyone talks about constantly is engagement. How to get it, how to fix it, when it’s best, why we need it and so forth.
I love Fixing the Engagement Gap for several reasons. Part of it is that I appreciate the author’s ability to talk to me like a professional. Part of it is even though we’re both professionals, he understands that what’s common sense to one person isn’t always to everyone else.
An expert in his field, Blanchard doesn’t talk to me like I’m an idiot. Sure, there’s sarcasm and irreverence sprinkled throughout. But I think that may just be what draws me back, making it as relevant today as the day he wrote it. And will likely remain relevant to both newbie and veteran social media professionals.
Sara Hawkins, a lawyer, blogger and doer.
#22: How Guest Posting Propelled One Site From 0 to 100,000 Customers
One of the most valuable social media blog posts I read in 2012 was How Guest Posting Propelled One Site From 0 to 100,000 Customers. The article shared how Leo Widrich was able to build a great startup company using guest posting.
This article inspired me because it showed just how powerful, and humbling, social media can and should be. Leo wrote over 150 guest posts in a short period of nine months; which not only built awareness for Buffer, but also drove traffic to their blog and propelled Buffer to where it is today.
The article taught me an important lesson about marketing: every marketing rule is meant to be broken.
What Leo did was in total opposition to how marketing supposedly is. Instead of approaching people to write about Buffer, Leo went to their sites and offered to guest post instead. This not only added value for the sites’ owners, it also helped promote and build Buffer. On top of that, he definitely made many supportive friends throughout his nine-month stint.
Aaron Lee, social media consultant and marketing guy at Binkd.
#23: 3 Ways to Build Links Through Social Media
As we all know by now, social media has become an integral tool for online marketers and an invaluable way to engage target audiences.
However, it’s also an excellent platform that can be used in any link-building strategy. And that’s precisely what this WordTracker post details—a step-by-step guide to using social media to increase your rankings with tips for navigating the most popular platforms: Facebook, Twitter and LinkedIn.
Leveraging these networks can yield some amazing link-building opportunities and this post details the steps necessary for doing that.
Tim Gray, social media strategist with Blue Fountain Media.
#24: Google+ Isn’t Just a Social Network, It’s an “Identity Service”
I found this blog post to be especially significant for a number of reasons, with the most important being it better positions the capabilities of Google+ for how it’s evolving, and that can be useful for all social media.
Let’s say that the characterization of Facebook in the film The Social Network is accurate—that it’s cool. Google+ is not cool, at least not in a social networking sense, so defining it as just a social network limits its effective use and potential.
By effectively merging social graphs across the numerous Google properties and multiple websites and networks, Google+ can indeed become much more than a social network. Such Google+ identity features as Google Authorship already provide a richer and more social web experience.
As social media practitioners, thinking of Google+ or any of these other social media networks in terms of what they can be will enable us to more effectively use them to accomplish our business objectives.
Jeff Korhan, professional speaker with over two decades of small business ownership.
#25: 29 Content Marketing Secrets and the Secret Agents Who Shared Them
It contains 29 great tips from leading influential people involved in content marketing.
It was a great idea to promote the event, but it also has some great content. For example:
- Ann Handley talks about how you should be able to remove all visual branding from a blog post and still recognize that it is yours. So that really makes me think about my personality and how it translates online. Each person is an individual, and should have his or her own individual style.
- Mark Schaefer gives a tip encouraging people to use LinkedIn Groups if they are in the B2B space. I had previously ignored LinkedIn Groups, but since I’ve started using them, LinkedIn is now the second-biggest source of traffic for me.
- Heidi Cohen talks about the requirement to get into the habit of writing. Since reading this, I write every day, which has opened up huge opportunities for me writing for my own blog and guest posting on other sites.
Ian Cleary, founder of RazorSocial.
#26: Do More Comments Make Your Blog Stronger?
It’s a fascinating read and probably the most detailed post I have come across that answers just about every question you could possibly have regarding blog commenting. It covers strategy, tactics, SEO and everything in between.
The author takes an interesting look at the psychology behind how different people comment and then debates the idea that blog commenting is evolving into social sharing and updates.
It’s easy for bloggers to get frustrated and judge the quality of their work by the number of comments and social shares. This post reiterates the fact that the number of comments on your blog does not necessarily determine the quality of the content.
The bottom line for me: Success can and should be interpreted differently from one blogger to the next. So set realistic goals for your blog and revisit them on occasion to make sure you are meeting them.
Jason Miller, social media manager at Marketo.
#27: 40 Items Tech Will Kill This Digital Decade
One of the secrets to remaining relevant in social media is to consistently stay on top of the newest digital trends. You don’t have to jump on every new trend, but being aware of the changes coming down the pike is an essential first step toward staying on top of all things social.
That’s why I found Erik Qualman’s post 40 Items Tech Will Kill This Digital Decade so helpful—it’s like seeing a roadmap of how society and digital technology will change in the coming years.
Jamie Turner, founder of 60 Second Marketer.
#28: Why I Will Be Posting Less
I appreciate Michael sharing his thinking with his readership as he so often does. He is always honest, clear and transparent about what he believes and why he believes it.
What I learned from Michael in this post confirmed what I always believed about blogging and content publishing: that quality trumps quantity.
However, it’s easy to get caught up in the pressure of having to produce content frequently as a thought leader, sometimes even at the expense of quality. We need to remember that we owe our audiences our very best, and sometimes it’s difficult to produce our best “on demand.”
I think we can rest assured that the quality will always find its way to the top and stop being worried that we’re just not doing enough, when in reality we are doing our best.
Stephanie Sammons, founder and CEO of Wired Advisor.
#29: Limitations: Your Key to Blogging Success?
I loved this blog post because I saw myself in the Fear of Missing Out syndrome, and have seen the benefits of limiting actions to achieve greater clarity and focus.
I’ve been gradually cutting down on the list of things I subscribe to, projects I take on and tasks that don’t use my strengths, and as a result have felt more focused and clear about what I want to do.
It’s good advice, and will help you achieve greater success, either in blogging or almost any endeavor that is important to you.
Louise Julig, Social Media Examiner’s case study writer, freelance writer and former engineer.
#30: Did Facebook Decrease Pages’ Reach?
If you’d asked me at the end of 2011 about the future of Facebook’s impact for your business marketing, I’d have sung its praises from the roof. But my feelings aren’t quite as enthusiastic going into the end of 2012. And I’m not alone. George Takei and Mark Cuban have publicly aired frustrations.
EdgeRank Checker’s article opened my eyes with data that showed a large-scale decrease across Facebook Pages’ organic reach, viral reach and engagement per fan.
That doesn’t mean we as marketers should give up on Facebook. With over 1 billion users, it is still an incredibly great medium to connect directly with your followers. Instead, we have to take the mentality that we can’t simply sit back and rely on the work we’ve done to gain our existing fans; instead, we need to continue to innovate in finding ways to engage fans.
Andrew K. Kirk, founder of Face The Buzz Marketing.
#31: The Death of Link-Building and the Rebirth of Link-Earning
Like many of you, I read hundreds of blog posts throughout the year. But I think this video post from Rand Fishkin of SEOmoz nicely covers a major theme for the past year when it comes to building traffic to your website through SEO.
It’s part of his weekly “Whiteboard Friday” series of posts that I highly recommend you watch if you want a better understanding of how to do SEO the right way.
Don’t worry about the technical jargon in the beginning of this video. His main point is simple: If you want to build lasting streams of traffic to your website from search engines like Google, you must rely on creating highly valuable content. That is, in-depth, well-researched articles, videos, podcasts and/or blog posts that are packed with useful resources. Google rewards quality content now more than ever.
This served as a huge lesson for me this year in my work to build traffic using our blog and email newsletters. Thanks to this strategy, which I learned primarily from SEOmoz, I can report our site has made it to the first page of Google for several important keywords. It took many months of producing great content on a weekly basis—which we continue to do—but really, it works.
Brian Casel, founder of Restaurant Engine & Hotel Propeller.
What do you think? Which one of these is your favorite? What social media blog posts published in 2012 did you find useful? Please share them in the comments below.
Social relationship management is about managing these relationships. And you need the right tools to help.
In this article, I’ll show you 3 new social media tools to help manage your online relationships and grow your presence on social media platforms.
#1: Engagio—Manage All of Your Online Conversations in One Place
Engagio is an inbox for conversations on the web. It tracks your conversations, your friends’ conversations and you can even track any conversations you’re interested in through the search feature!
With Engagio, you have the functionality to manage, support and encourage conversations.
It’s very easy to set up and free to use. Here are some of the top features:
- Because your conversations happen in many places, you need a tool to support many platforms. Engagio integrates with a broad range of platforms and currently supports Disqus, Facebook, Twitter, Google+, YouTube, AngelList, WordPress Hosted, Stack Exchange, The Hacker News, Tumblr, Foursquare, LinkedIn, StockTwits and Google Contacts.
- You can track and respond to conversations that you initiated.
- You can follow people to track conversations. Engagio allows you to follow conversations from other Engagio users or from friends you communicate with online. For example, you may identify influential people and track where they engage online and what they say.
- The Engagio dashboard shows a summary of the interactions you have with your connections. This highlights whom you are talking to and whom you may not be talking to enough.
- You can send an internal message to other Engagio users. This helps continue the conversation privately.
- You can initiate conversations in your social networks and send status updates to your social networks.
- You can respond to conversations that start in one of the supported platforms. For example, if you comment on a blog, you can be notified of responses through Engagio and respond directly within Engagio. This response on Engagio will be updated on the blog.
- You can search for conversations on topics using keywords and keep track of them via email alerts so you can decide when to start engaging in the conversations.
- The Engagio mobile app (currently in beta) allows you to continue these conversations while on the move.
It’s very straightforward to set up your Engagio account. Register an account by connecting to your social network of choice and then select the networks/commenting systems you want to connect with.
When you log into Engagio, it displays an inbox that contains the responses you receive from conversations initiated across the networks that you configured in your Engagio account.
Here’s a summary of some conversations. It displays the people involved in these conversations and the original topic of the conversation.
All you have to do is click on an item in this list to view the full conversation it refers to.
In this example, the original conversation was initiated through a comment on a blog. The subsequent response from the blog then showed up in Engagio. Even though the final comment was made from within Engagio, the response also appeared in the conversation thread on the blog.
It’s very easy to lose track of conversations. While some blogs and websites provide email notifications when someone responds to your comment, a lot of them don’t.
Engagio simplifies the management of these conversations by enabling you to monitor, track and respond to all of your conversations within the same interface. Why monitor numerous websites when you can just monitor one?
There are several reasons to use Engagio.
- You’re able to track your comments/interactions in one central place. This makes it easier to manage your social conversations and encourages more interaction.
- The dashboard shows your engagements in a leaderboard style, which helps you assess if your level of engagement with key people needs to be improved. This is great for building relationships online.
- You’re able to track conversations from key people you follow. This enables you to see what others are interested in and also gives you the opportunity to join conversations.
Social media is great for building relationships, but with so many interactions it’s hard to keep track.
Engagio provides functionality to monitor, track and respond to conversations from a variety of platforms in one central place.
It is free to use, so try it out!
#2: AgoraPulse—Better Market Your Business on Facebook
To get the maximum benefit from Facebook, it’s important to use a management tool that provides functionality to improve engagement, grow fans and help develop business for your company.
AgoraPulse helps you to manage and grow your Facebook presence and has a broad range of functionality.
First of all, you’ll be happy to note that you can operate all of the essential features on AgoraPulse without any technical skill. Here are some of the key features:
- Facebook Page Management. You can update content on your page, schedule updates and target updates based on groups of countries or languages.
- Facebook Applications. You’ll get 14 applications to help you grow your fans including applications for a competition, quiz, top fans, document application and many more.
- Lead Management and Customer Relationship Management. AgoraPulse builds up a profile of your fans based on interactions on your Facebook Page and participation through the applications. For example, when you run a competition, you can collect additional information related to your products or services that can be used for targeting specific offers to these fans.
- Analytics. There’s a detailed analytics module that gives you an overview to see how your Pages and posts are performing.
You can sign up for AgoraPulse using your Facebook account and then choose the Facebook Page you want to manage. You can try it for free for 28 days before deciding to buy.
Once you select your Page, you are shown the dashboard that contains an overview of your Page’s performance.
From this dashboard, you can see which posts are effective, what’s not working, when it’s the best time to interact and much more.
You can also choose to focus on other areas via the additional menu options. These options include:
- Applications. You can add new applications to your Facebook Page or view details on the performance of existing applications.
- Calendar. This gives you a visual display of posts made or scheduled on your Page.
- Timeline. There’s a view of the posts made with details of comments, likes and a gauge on sentiment (e.g., positive or negative). You can also schedule updates to be posted at the optimum time to get the best engagement.
- Fans. This gives you a graphic display of the top users who have posted content or interacted on your Page. When you identify your most loyal fans, you can build a closer relationship with them. Your loyal supporters will be the people to turn to when you want to get the word out about a new product or service.
- Statistics (premium feature). AgoraPulse gives you detailed analytics and stats on your Facebook Page, such as who is getting your content and how your fans engaged with each post. This helps you identify what’s working, and more importantly, what’s not.
- Competitors (only available with the diamond premium account). This gives you a grid comparing your Facebook Page against your competitors’ for fans, engagement, posting, etc.
- Settings. You’ll have additional settings for your Page. For example, you can set a return on investment measurement for fans to monitor the value you are getting from your fans.
AgoraPulse has a variety of features to impress most Facebook Page owners.
- There are many configuration options to set up the applications for great flexibility and control.
- The ability to collect additional information about your fans and build a profile of your fans is valuable.
- AgoraPulse provides an extensive suite of applications, page management and analytics in one platform. This saves you a lot of time and ensures that you can see all activity in one place.
- The applications support frictionless sharing through Facebook Open Graph. This means that participants entering a competition you set up with AgoraPulse can share information related to the competition automatically. This results in many more shares.
- You’ll get useful information on analytics and engagement on your Page. For example, there’s a calendar showing what you posted over the past month, what fans are engaging with and how your Page is performing.
- There are currently 14 applications to choose from. A broad range of Facebook applications reduces the chances of your fans getting bored with similar content.
- You can moderate user posts and create actions based on the content. For example, you can flag a user post or assign it to a team member to respond.
AgoraPulse provides effective management of your Facebook Page that results in a more active and engaged fan base. You’ll have significant management functionality for your Facebook Page.
By using a management tool such as AgoraPulse, you have the tools required to manage your Page effectively and get maximum performance from it.
#3: Pingraphy—Manage Your Pins on Pinterest
Pinterest is an increasingly popular site where people identify images on the web and share them on Pinterest. When they select an image, they “pin” it and this image then gets pinned onto a virtual board that displays the pinned images.
There are some useful tools available to help grow your presence on Pinterest.
Pingraphy is a tool that allows you to schedule pins on Pinterest.
When you browse the web, you may come across various images that you want to pin and you may find several images you like on one page.
Pingraphy identifies all images on a page and allows you to select which images you want to share and when you want to share them.
Pingraphy is a relatively simple but effective tool with a core set of features. Here are the main ones:
- You can select all images on a page and make them available for pinning.
- You have the ability to pin a group of images at the same time or at later scheduled date.
- There’s photo editing software so you can modify pictures before uploading them.
- Pingraphy provides analytics to track repins, likes, clicks and reach for every item shared.
To use Pingraphy, you’ll need to have a Pinterest account. When you have a Pinterest account, go to Pingraphy.
You now need to connect your Pinterest account with Pingraphy by entering your Pinterest login details.
Once registered, the next step is to add the Pingraphy bookmarklet to your browser’s toolbar so that you can pin things instantly.
Simply click on the Pingraphy button and drag it to your browser’s toolbar.
In Pinterest, you create boards that are like virtual pinboards. When you find images that are relevant to a board, you pin them to the board.
For example, if you are a wedding organizer and you have a “Stunning Dresses” board, you could go to a wedding designer’s website. And when you see something you like, all you need to do is click on the Pingraphy button in your browser.
Pingraphy recognizes the images on the page and lets you create pins with the ones you like.
By default, all images are selected. Simply deselect any images you do not want to pin by clicking on the check mark in the top left of the image.
Next you need to enter a brief description of each image. The URL field allows you to enter the web address for the image you want to share on Pinterest. This generally goes back to the source where the image was found.
Finally, you can decide whether you want to schedule pins for later or upload them now.
At the time of writing this article, you can delete a scheduled pin from the dashboard, but you cannot change the scheduled date and time. So when pinning multiple images, make sure you want them all uploaded at the same time. The ability to choose a different date and time for each image is due to be implemented soon.
You also have the option to edit the images to enhance or improve how they look. Click the bottom left-hand part of the picture. You can then modify the image by applying an effect, cropping it, rotating it and much more.
When you upload images, you can track statistics on the items pinned such as the amount of repins (other people pinning items already pinned), likes and comments.
- You can schedule pins to deliver them at the most appropriate times for your audience.
- You can save time when you upload more than one pin at a time.
- You can easily pin items on a page that may not already have the functionality to pin.
- Pingraphy analytics is useful to track which pins work or don’t work.
Pinterest is growing in importance. Tools such as Pingraphy help you manage content sharing on Pinterest. This also saves you valuable time and provides you with useful analytics.
Management tools are becoming increasingly important as social media continues to grow.
By implementing the right tools, you can become more efficient and effective with your social media efforts.
What do you think? Have you used any of these tools or will you try them? Please share your thoughts and comments in the box below.
Do you want new tools to simplify your job?
We asked a group of social media pros for the hottest social media tools they use today.
Check them out to see if these social media tools are a good fit for you!
#1: Unlock to Share Plugin
My favorite social marketing tool of all time is the unlock to share plugin. What is it? It’s a simple plugin that “unlocks” additional content when your web visitors share your stuff on Facebook, Twitter or Google+.
Why is this so valuable? Well, today everyone has a Like button on their site. But if you want your audience to share your stuff, you need to give them a little incentive! That’s exactly what this plugin does.
In my most recent experiment, I had 452 people land on a page where they had access to royalty-free music they could use in their videos. If you shared the post, I gave you an additional five music tracks. Out of those 452 visitors, 379 shared to unlock those five extra songs! That’s 84%!
These unlock to share plugins are everywhere. The one I used was found over on CodeCanyon.
James Wedmore, co-founder of Video Traffic Academy and founder of Video Sales Magic and Video Copy Pro.
This isn’t a “new” tool, but I’m amazed by the number of marketers who still don’t use SlideShare as a main staple in their social media distribution. According to the latest research from Content Marketing Institute and MarketingProfs, just 23% of B2B marketers and only 7% of B2C marketers leverage SlideShare (which now sees approximately 60 million users per month).
We continue to integrate SlideShare into our visual storytelling, and it’s now a key part of our lead generation process. It’s a true sleeping giant.
Joe Pulizzi, founder of the Content Marketing Institute and author of Managing Content Marketing and co-author of Get Content, Get Customers.
I use Commun.it to help build and nurture relationships with supporters, influencers and potential customers on Twitter.
The basic service, which is free, keeps track of your most valuable followers and interactions, rolling up the data into an action-driven dashboard. One glance and you’ll know whom to follow, whom to thank and to whom you need to respond—all of which you can do directly within the tool.
Another big plus: You can quickly spot your most active conversation buddies. Commun.it tallies up the number of exchanges between you and other Tweeters, indicating whether or not you’re following each other.
In addition to the dashboard, Commun.it has reporting functionality. I love the way it lists hard-to-find stats in one handy place, including new followers, the handles of who stopped following you, RTs of your content, direct messages and total reach.
Commun.it also records this social activity for your Twitter handle, so you can keep tabs on your own contributions and connections in the Twitterverse.
Shelly Lucas, senior marketing manager and leader of social media at Dun & Bradstreet.
#4: YouTube’s Audience Retention Report
You’ve probably read that YouTube search is now optimized for time watched. Effective YouTube marketing demands that we understand (and create better videos based on) how our videos are watched, at least as much as we “optimize” them for SEO, etc. Those “gurus” who tell you to buy thousands of 5-second views to bump up your view count … yes, that does the search damage you always knew it would.
This is why audience retention is the new view count.
The new Audience Retention Report in YouTube is, without a doubt, the most important social media marketing tool to come around in a long time. You can now see what kind of retention you’re getting from your videos and how it compares to everyone else’s. Want to get to the top of the results? Study this Audience Retention Report like a hawk and update your video making strategies accordingly.
The following video walks you through a couple of reports and offers some insights on how to respond.
Paul Colligan, education czar for Traffic Geyser Inc. and CEO of Colligan.com.
While there are a number of enterprise-level listening and monitoring tools available to assist brands, a new tool that I’ve been a fan of is Cyfe. It provides visibility into social channel and search metrics that typically only admins of those channels/tools have access to.
For example, we’re able to set up a visual real-time dashboard for GoToMeeting, which provides brand-specific Facebook Insights data, YouTube Analytics, Twitter and Twitter Search information, SEOMoz, Google Trends, Google Analytics and a number of other social or search data points.
As a social media team, we’re often asked for such information from team members who are curious about the community, channel interactions and other related questions. Cyfe has enabled to us to make that data easily accessible to our team members.
Going one step beyond social and search, Cyfe also enables you to bring in your CRM, email marketing and blog data, with new integrations shipping on a regular basis.
Justin Levy, strategic advisor on all social media activities at Citrix Online and editor-in-chief of Workshifting.com.
Imagine an aggregation and curation system for your social network and that’s what Cloze provides. I’m able to view the activity of people by date in my network and then check them off, respond to them, like them or retweet them directly from the Cloze interface.
It’s absolutely genius and is already saving me tons of time, increasing my interaction with those most important to me and reducing the clutter and wasted time of having five channels open that I’m constantly trying to stay abreast of. This is the inbox of the future! Cloze is currently in beta.
Douglas Karr, founder and chief blogger at the Marketing Technology Blog, founder of DK New Media (an inbound marketing agency) and author of Corporate Blogging for Dummies.
There is no shortage of social media marketing tools these days, that’s for sure. But despite the overwhelming number of tools out there, it’s still very difficult to find the ones that will really deliver while remaining accessible for a small-business budget.
When it comes to managing our Facebook Page, I’ve been very impressed with AgoraPulse. It focuses on Facebook (at least for now), but provides everything your Facebook Page will ever need.
In addition to contest and promotion applications that are a “must-have” for every Facebook Page, AgoraPulse offers unique features that really make a difference, such as:
- Detailed benchmark with competitors
- Fan ranking and qualification
- Advanced statistics and personalized content recommendations
They also offer a ton of other great features such as advanced statistics, automated moderation and even admin rights and workflow management. These are the kind of features that used to be only available in expensive enterprise-level solutions. Getting access to such advanced and useful features for a price that every small businesses can afford does make a big difference.
Aaron Kahlow, CEO of Online Marketing Connect and chairman and founder of the Online Marketing Summit and its related educational arm, the Online Marketing Institute.
One application that I’ve recently been exposed to and am excited about is GaggleAMP. I talk to many marketers who say, “If only our sales and business development team would share our social media postings, it would help us reach a greater—and more relevant—audience in social media.”
This is especially relevant in B2B companies where you traditionally have a large sales force compared to a small number of people in marketing. That sales force represents a potential army of internal brand advocates who can help make a company’s social media marketing efforts much more effective.
With the emergence of GaggleAMP, social media and marketing directors can now utilize the reach of their internal staff to help spread their message in social media, and internal employees have complete control in deciding exactly which messages they would like to share on which platforms and how frequently.
Companies simply sign up to GaggleAMP, create a “Gaggle” (a group revolving around their content), and then request that interested employees join the Gaggle. Employees then authorize their social networks and decide which content they would like to share with their network.
GaggleAMP can send notifications when new content is available to be posted, and there is even a “point” system to gamify social sharing and reward those internal employees who are good sharers.
B2B companies are sitting on a goldmine of brand advocates who work at their company. By using GaggleAMP, they can organize and leverage their internal tribe while ensuring control over social media messages that are sent out externally.
For employees, it’s internal content curation served up on a platter to give them more timely and relevant content to share with their networks and maintain mindshare on whichever social networks the company’s customers or clients are on.
I expect to hear about more companies adopting GaggleAMP in the months to come!
Neal Schaffer, founder of Windmills Marketing, is a leading social media strategist and teaches social media marketing at Rutgers University.
I’ve been enjoying the statistics and tools available on SproutSocial, and am using it to get good Twitter and Facebook overviews of my accounts and for some of my clients’ statistics.
You can also do some Twitter account comparisons, schedule content, bring in your Google Reader to watch for content and share accounts with others.
If you manage many accounts, you can easily create nice-looking reports that give a good overview of activity and growth and SproutSocial is reasonably priced.
Andrea Vahl, social media coach, speaker and strategist and Facebook community manager for Social Media Examiner.
Reachli (formerly known as Pinerly) is the hottest new Pinterest analytics tool. Similar to Facebook and Twitter apps such as Buffer and HootSuite, Reachli allows users to pre-schedule pins and view feedback data such as click-through rates and number of repins. Creating social campaigns on Reachli is easy with its clean and simplified design.
Although the site is optimal for Pinterest analytics, it also allows users to post on any social platform and benefit from similar analyses. Boasting comprehensive capabilities, Reachli is an ideal page-management tool for any brand or community manager.
Social media analytics are essential in providing users with optimal content, as well as discovering hard data to support social initiatives. Offering real-time analytics and best practices data, Reachli helps you optimize your Pinterest content based on the analysis of click-through rates and repin feedback. This beneficial information can result in more effective scheduling and more engaging content.
For a low cost, brands can also employ Reachli advertising, a service that uses a unique algorithm to match content with its most relevant online audience across the social sphere. As Pinterest grows in popularity, brands will find the capabilities of Reachli to be extremely beneficial in most effectively leveraging the social platform.
Dave Kerpen, cofounder and CEO of Likeable, author of Likeable Social Media and the forthcoming Likeable Business.
For the team here at Sony, one of the new platforms we are most excited about is Instagram. When we launched our brand channel (@sony) 4 months ago, we couldn’t have imagined the wealth of beautiful, funny and creative content we would find. We’ve seen everything from the cutest pups and kitties with Sony products to gorgeous, artistic shots taken by professional Sony photographers.
But the best thing about all of this content is that the community has been more than willing to let us share their work (crediting them, of course).
We’ve asked hundreds of Instagrammers if we could share one of their Sony-related photos and have never once been declined. The result is that we get access to authentic and cool content while honoring this community of artists.
We’re also exploring holding contests on the platform and have just recently launched our very first #SonyX contest. Although we’re only two days in, we’ve already received a lot of enthusiasm from the community and are building awareness for our new X headphones via the photo entries and the use of the hashtag.
Callan Green, senior social media specialist for Sony Electronics.
Buffer is to social media marketers like what a wand is to Harry Potter—it’s one of the coolest and most useful social media tools I’ve ever used.
As you know, in order to benefit from social media platforms like Facebook, Twitter and LinkedIn, you have to actively be posting things—an account with no life is not going to be very interesting to those who follow it. With Buffer, you can schedule your tweets and posts ahead of time and create a consistent social media presence on your accounts.
Often, I’ll schedule a week’s worth of tweets, which will automatically drive traffic back to my site or keep my audience engaged throughout the week, without lifting a finger.
Of course, it’s best practice to follow up with those who reply and you may have specific time-sensitive tweets to share in between your scheduled posts, but anything that allows me to be more efficient in my business and ensure that I am posting stuff when I might not have the time otherwise is gold in my opinion.
In addition, the team behind Buffer is always friendly, responsive and looking to improve, which speaks highly about the tool and what kind of company created it, and where it’s headed in the future.
Pat Flynn, founder of the Smart Passive Income Blog.
I’m excited to see some of the advancements in using social media to increase brand advocacy. SocialToaster is making great strides in combining gamification for sharing brand-related content with superfans to drive reach and engagement.
Brands like QuickenLoans, JustFab and the Baltimore Ravens are leveraging these tools to connect with fans in an authentic and mutually beneficial way to increase brand loyalty and advocacy. It’s exciting to see social media used in a way that drives and enhances brand passion.
Nichole Kelly, president of SME Digital, a division of Social Media Explorer and author of How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI.
In the past, pop-ups were hated by many marketers, and rightfully so due to their unprofessional look and feel, plus the fact they were so disruptive to readers each time they came onto the site.
The main reason for this shift and “acceptance” is as follows:
- Pop-ups today can be set on delays and scheduled. In other words, you can set a pop-up so that once a viewer closes it out, it does not reappear on their screen again for whatever amount of time you’d like—be it a week, a month or forever.
- Now pop-ups look much more professional than in the past. Great visuals can be added, they can fade in and fade out depending on how long someone has been on the site, and their custom options are plentiful.
I added a pop-up feature to The Sales Lion a few months ago and the results have been exceptional. Instead of getting 15-25 signups a day for people downloading my eBook and subscribing to the newsletter, I’m now getting 25-40 a day, which is a huge increase.
At the same time, I haven’t had any long-time readers complain that they had to see a pop-up one time, which was a fear I initially had.
Marcus Sheridan, co-owner of River Pools and Spas, founder of PoolSchool.us and founder of the popular sales/marketing blog The Sales Lion.
#15: LinkedIn’s Skills and Expertise Page
What if there was a social media tool that could tell you:
- The best keywords to use in your social profiles?
- Who the key influencers are and how to get in touch with them?
- The exact companies you should be targeting with your particular skill set? What kinds of groups you should join for optimal relationship-building?
- What companies you should work for and who you know at those companies?
Of course by now you’ve probably guessed that I’m talking about LinkedIn. But the tool I’m talking about in particular is LinkedIn’s Skills and Expertise page. After entering “Facebook Marketing” in the search box there, this is what came up:
Keywords: “Related Skills” show up on the left-hand side of the Skills page when you search for a skill to add to your LinkedIn profile. Think of them as relevant keywords. LinkedIn will also show you the popularity of those particular keywords (the higher the number, the more people are using that skill) Hint: Use the less popular skills too!
Influencers: LinkedIn will show you the influencers in your particular skill set by name, picture and title. It will show you how you’re connected to them. If they are a first-degree connection, send them a message. For a second-degree connection, ask for an introduction. Outside of your immediate network? You can still reach them through InMail or a shared group. What a powerful way to build your network and find mentors or advisers!
Companies, Groups and Jobs: The Skills page will also highlight the companies, jobs and groups that are recognized by LinkedIn as being relevant to your skill set. This can save you an enormous amount of time when you’re looking for companies to offer your services to, for groups to engage with to build your strategic relationships or jobs that will suit you. And of course, because this is LinkedIn, you’ll see who is already in your network and can give you access to that company, group or job!
Skills is truly a doorway into stronger connections and better business.
Viveka von Rosen, known internationally as the “LinkedIn Expert” and author of LinkedIn Marketing: An Hour a Day.
I originally thought Scoop.it was just another curation tool, a platform that allows users to gather together great content that they’ve discovered online. A Scoop.it button on the browser window can now rest besides those for List.ly and Pinterest, so that as you go around the Internet and find great content, you can simply click and share.
When you “scoop” a tweet, a blog post, or any other content, you’re creating a post that is added to a category, or a “topic.” You can easily create new topics that others can follow. In turn, you can follow the topics of others.
At any point, a post can be re-shared through a number of other social platforms. People can add comments to a post, or give it a thumbs-up. Combined, these features make for a robust content curation tool that allow you to build community around topics, and to nurture relationships with influencers by sharing and discussing their content.
When you create topics, Scoop.it suggests content for you to add. You can manage how Scoop.it recommends content based on keywords or the feeds of particular users. Those feeds can include their blogs, Twitter feeds, Twitter lists, hashtags, and Facebook.
In this way, Scoop.it becomes a powerful social discovery tool and if focused on an individual, can even act as an influencer outreach management tool.
If you’re a HootSuite user, you can now integrate your topics right into HootSuite. With or without HootSuite, though, Scoop.it can act as a central hub to discover great content, build community around that content, and nurture relationships with influencers.
Ric Dragon, CEO and co-founder of the digital marketing agency DragonSearch and author of Social Marketology.
The hottest social media marketing tool I’ve discovered in the last 6 months is Pocket (formerly known as Read it Later). At first glance you may think that Pocket is simply a private online bookmarking tool, but it’s actually much more than that. Pocket is a centralized mobile content curation and social media sharing control center!
You can save and tag content from anywhere (your smartphone, tablet or computer) to your Pocket account. You can even save content to Pocket from Google Reader and Twitter using the browser extensions.
The real power of Pocket, however, is that it integrates with over 300 web and mobile apps. This means that you can collect the best content you discover on any device and share it whenever and wherever you wish through Pocket.
Pocket drives my entire social and mobile content curation and social sharing system, whether I’m sitting at my desk or on the go.
Here are three tips for using Pocket:
- Download the Pocket app to your mobile device and/or tablet and install the bookmarklet to your web browser. If you have a Mac, be sure to install the Mac application. (You can now share content to your social networks directly from the new Pocket Mac Application.)
- Save the content that you want to share with your social networks to Pocket from your computer, mobile phone or tablet. Be sure to add the tag “Share” to the particular articles you save that you later want to share with your social connections (you can add as many tags as you like).
- Each day, login to Pocket on your smartphone or tablet and push the articles tagged with “Share” to Buffer (my personal favorite), or literally to almost any social network of your choice. Don’t forget to insert your own insights or comments when you share!
Note: Typically I share from Pocket to Buffer because it integrates with Bit.ly and enables me to track the links I’ve shared. Buffer also distributes my social shares at optimal times so that they can be more visible with my network connections.
Pocket is a smart content collection and distribution tool that allows you to become a master social curator!
Stephanie Sammons, founder and CEO of Wired Advisor, a digital strategy and marketing agency for financial advisers, business professionals and professional services firms.
What if you had a system that informed you exactly when your best times to tweet are in order to reach the maximum audience, based on how your followers respond? And what if the system showed you the Klout scores of new influential followers so you can follow up? And how about spotlighting @mentions that you hadn’t responded to yet?
Look no further than Crowdbooster!
But this awesome tool doesn’t just analyze Twitter. You can also dig into your Facebook Fan Page metrics to analyze your top posts, number of impressions, fan growth, top fans and more. You can even schedule posts via Crowdbooster for both Twitter and Facebook.
You get one Twitter account and one Facebook Page for free. Upgrade levels include up to 10 or 30 total social accounts (currently only Twitter and Facebook Pages) for a reasonable fee. Give it a try and see what you think.
The nice thing about Crowdbooster is the team is super helpful, friendly and approachable… and they’re always iterating, so stay tuned for even more awesome features in the pipeline!
Mari Smith, leading social media strategist and premier Facebook marketing expert. Co-author of Facebook Marketing: An Hour a Day and author of The New Relationship Marketing.
We use Lithium for our new community platform. Its phenomenal capabilities allow for a lean team to rally users, influencers and our own associates to participate. From an organic growing knowledge base through the ability to reward frequent contribution, it is state of the art with WYSIWYG (what you see is what you get) functionality and a truly object-oriented environment that makes it easy for a layman to customize.
Lithium also has the capability to do private moderation areas so we can all learn what FAQs need answers, solution creation both by us and by users to populate the knowledge base with good content and the ability to co-create content with guest bloggers.
Kat Smith, director of social media and commerce at Petco.
Tweetbot is a Twitter app that allows you to do everything you can do on any other Twitter app with an extra killer feature: the ability to filter out tweets.
This app allows you to focus on the tweets that matter in your Twitter stream. It’s available at the Apple App Store.
Michael Stelzner, founder and CEO of Social Media Examiner.
Facebook is one of our brand’s primary social channels. Our goal with that channel is to deliver content that begs to be engaged with. We’ve had tools to measure how well our own content performs, but we also wanted to know how well we performed relative to the competition.
Thanks to a brand-new tool called PostAcumen, developed by the same folks who made EdgeRank, we’re now able to perform extensive competitive analysis on Facebook posts. We can see how our content resonates with our fans and how those metrics stack up against our competitors for Likes, Comments, Shares, etc.
There is a nominal cost for the service, but so far it’s provided great insights, is easy to use and understand and helps us get better at delivering engaging content to fans.
Liz Phillips, social media manager at TaylorMade-Adidas Golf, where she manages social media for TaylorMade, Adidas Golf, and Ashworth brands.
#22: Facebook Pages Manager App
My favorite social media tool is the Facebook Pages Manager App. This tool allows me to manage multiple pages while on the go. Not only can I post, comment and engage with my fans on multiple pages, but this app does so much more. I’m also able to create Facebook Offers directly from the app, which allows me to promote my programs and services anytime, anywhere.
In addition, I can instantly get a greater reach for my most important posts by buying Promoted Posts on-the-go directly from my mobile phone.
With these features, I can make real-time decisions for my pages based on my fans activity and my current marketing goals. If you’re like me and often on the move, this app is one you don’t want to go without!
Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and a social media strategist.
One of my favorite social media tools is Vocus. Vocus is a suite that helps manage your social media profiles, monitor what is happening in real time and other key functions.
One of the key elements that makes it different than other services is that it incorporates the very popular Help A Reporter Out (HARO) website. HARO is a site where reporters can post their requests for information and interviews anonymously, and where you can respond. If it’s a good fit, the reporter contacts you. It’s a great way to get additional free PR. Combined with the rest of Vocus’s platform capabilities, this provides a powerful one-two punch.
Michael Crosson, founder and publisher of SocialMediopolis.com and founder of the fourth-largest LinkedIn group, “The Social Media Marketing Group.”
Can’t find an image to pin on Pinterest? No problem! I recently came across a simple, slick tool that allows you to take some text, like an inspirational quote or a particularly helpful blurb from a blog post, and turn it into a beautiful, pinnable image. The tool is called Quozio.
You can use Quozio to create cool quotation pins for Pinterest, but it also solves a common problem.
When you find a great article, or blog post, you want to pin it to one of your pinboards. But sometimes when you use your Pin It bookmarklet to try to pin it, the bookmarklet can’t find a pinnable image on the page. This is where Quozio can come to the rescue.
All you need to do is highlight a snippet of text from the blog post you want to pin, copy it, then use Quozio to create a pinnable image from that text. You can pin your new image directly from the Quozio interface.
To make sure your new Quozio pin links back to the original blog post you want to share, you just need to edit your pin after you’ve posted it. You can click on the “edit” button in the corner of any of your pins to edit that pin’s settings and add the URL of the original blog post.
Then just click on “Save Pin” and viola! You’ve got a beautiful pin that links back to an awesome blog post.
Beth Hayden, author of Pinfluence: The Complete Guide to Marketing Your Business with Pinterest.
Who are these social media pros?
The 24 social media pros who contributed to this article are all speaking at Social Media Marketing World–Social Media Examiner’s mega-conference.
It takes place at the waterfront San Diego Marriott Marquis & Marina in San Diego, California on April 7-9, 2013.
Social Media Examiner recruited the biggest and best names in the world of social media marketing for this conference. Only the best for you!
All of the experts you’ve come to respect and admire will be in one place. Be sure to check it out.
Why Attend Social Media Marketing World?
Join 1,000 fellow marketers at the mega-conference designed to inspire and empower you with social media marketing ideas—brought to you by Social Media Examiner.
This is a historic opportunity for you to connect face-to-face with the top social media marketing experts while breaking bread with like-minded peers from around the globe.
You’ll pick from 49 expert-led sessions covering social media tactics to content creation to social strategy. Plus, hear from brands such as Sony Electronics, Ebay, Cisco, Zappos.com, Sharpie, Petco, Dell, AT&T, Whole Foods, SAP, Citrix, Dun & Bradstreet, Taylormade and San Diego Zoo.
This is just a sampling of what’s in store for you at Social Media Marketing World in San Diego on April 7, 8 and 9, 2013.
Want to save some money? Reserve your spot now, before prices go up! Click here for details.
What do you think? What’s your favorite? Have you found any useful social media tools recently? Please share yours in the comment section below.
Want to get the most out of social media? Stop what you’re doing right now and clean up the list of people you follow. Friends and family are fine, but if you’re not following your competitors and other influencers in your field, you’re missing out.
New Career Opportunities Daily: The best jobs in media.