Archive for social media expert

10 Ways to Use Social Media to Promote an Event

February 28, 2013 / Michael Stelzner / No comments
Are you wondering how to promote an event with social media? Whether you have a small local gathering or a large conference, social media can be used to get the word out in a powerful way. In this article I’ll reveal 10 creative ways to use social media to increase your chances for a gangbuster [...]
Category: Conference, event marketing, event promotion, How To, live event, michael stelzner, smmw13, Social Media Conference, social media event, social media expert, Social Media Marketing, Social Media Marketing Conference, social media marketing world, social media networking /

How to Spot a Social Media "Expert" Who’s Full of It

September 13, 2012 / Erica Ayotte / No comments
Does the social media "expert" you're hiring truly know their stuff, or are they merely a "guru" or "ninja?" Here's what to watch out for.
Category: Social Media, social media expert /

What Is A Social Media Expert?

June 29, 2012 / izo4ever / No comments


By www.supercoolcreative.com What makes someone a Social Media Expert? SupercoolCreative is a Los Angeles-based creative agency specializing in online video creative and production, viral marketing, video seeding, and social media marketing campaigns. If you like this video, subscribe on YouTube and check out more at http

The latest from: Online Social Marketing Tips

Category: social media expert, Social Media Manager, social media marketing campaigns, video creative, Viral Marketing /

How Aetna Is Building a Social Media Presence

June 15, 2012 / Michael Stelzner / No comments

social media expert interviewIn this video I interview Lauren Vargas, who is the Community Management Strategist at Aetna.

Lauren shares how Aetna is to building a corporate presence on social media instead of focusing on a campaign approach in their marketing efforts as they have done in the past.

You’ll discover what they’re doing to achieve this within their social community.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

  • How to integrate social media into your marketing strategy
  • How regulatory issues impact social media strategies
  • Why create a community of engagement 
  • What to monitor online to go beyond the ego search
  • How to monitor social activity to understand conversations
  • How to create guidelines to deal with negative feedback
  • Why you need to have social media policies in place first

Connect with Lauren on Twitter @vargasl and check out Aetna’s website.

What do you think? How is your business integrating social media? What tips do you have to share? Please leave them below.


Category: aetna, corporate presence, Expert Interviews, lauren vargas, michael stelzner, Negative Feedback, social community, social media expert, social media interview, social media policy, social media strategy, video, Videos /

What Is A Social Media Expert?

June 15, 2012 / izo4ever / No comments

By www.supercoolcreative.com What makes someone a Social Media Expert? SupercoolCreative is a Los Angeles-based creative agency specializing in online video creative and production, viral marketing, video seeding, and social media marketing campaigns. If you like this video, subscribe on YouTube and check out more at http
Video Rating: 2 / 5

The latest from: Online Social Marketing Tips

Category: social media expert, Social Media Manager, social media marketing campaigns, video creative, Viral Marketing, youtube /

Blue Collar: The Forgotten Demographic in Social Media

March 19, 2012 / Chris Dessi / No comments
As leaders in the digital space (social media specifically) I believe we are under servicing blue collar companies like Steve's. Many of us (Myself included) only want to work with the Geico's of the world. The fatal flaw of this model is that while Geico is great - real innovation always comes from small and nimble companies like Steve's Stone Farm.
Category: Behavior, Best Practices, blue collar, Exclusive, Social Media, social media expert /