Archive for pr contacts
As organizations move to be more transparent, maintaining open lines of communications with your constituents is critical. The #1 most important feature of an online newsroom in the eyes of a journalist is PR contacts. More than 95% of journalists surveyed said that quick and easy access to an organization’s PR contacts was important.
Today, some large companies keep their PR contacts under password-protection because they don’t want to create what amounts to a marketing spammers paradise of potentially hundreds of contacts and email addresses. However, most smaller to mid-sized organizations provide at least some level of contact including a name, phone number and most likely an email. In a social media online newsroom world, this may not be enough.