Archive for New York Knicks

Top NBA Teams in Social Media

May 22, 2012 / Morgan J. Arnold / No comments
The Lakers and the Heat kill it on social media. Their levels of engagement and buzz are far superior to all other teams in the NBA. This East-West conference rivalry isn’t just on the court, but online as well.
Category: Analytics, Best Practices, Boston Celtics, branding, Engagement, facebook, linkedin, Los Angeles Lakers, Marketing, Metrics, Miami Heat, nba, New York Knicks, Oklahoma City Thunder, Social Media, twitter /

Linsanity on Social Media – How Lin Has Sparked The Knicks’ Online Engagement

February 28, 2012 / Felicia Dorng / No comments
With each Linspirational victory, the Knicks’ audience numbers enjoyed a corresponding bump, adding around 500,000 fans and followers and bringing them to a current social audience of over 2 million. In the meantime, the average NBA team has only added around 100,000 in audience.
Category: Analytics, Case Study, facebook, Jeremy Lin, LInsanity, Metrics, New York Knicks, social audience, Social Media, twitter /