Archive for Public Relations
Tips for Personal Branding in the Digital Era
It doesn’t matter if you have the perfect job and have no plans of leaving — consistent networking and personal branding efforts ensure you’ll stay on the top of your network’s members’ minds and be viewed as an authority in your field. That starts with your interaction with others, even in the space of digital.
Category: Behavior, Best Practices, branding, Content, Marketing, Public Relations, Social Media Marketing, strategy, Yes /
Abercrombie & Fitch: Good Marketing and Bad PR?
Good marketers know you have to stand for something. You can’t be all things to all people and still expect to build an iconic brand. Targeting is what sets you apart from the rest – a fact that holds especially true when it comes to fashion. And branding isn’t just about whom to attract; it’s also about whom to repel.
An Update on Amy’s Baking Company Social Media Meltdown
An update on the Amy's Bakery Company social media fiasco. They've hired Justin Rose PR and are planning to carryout a grand reopening. I can't help but feel that a huge amount of the people following this story are purely people wanting to watch the carnage unfold. And unfold it has! They will get next to zero value from that increased audience.
This Social Media Meltdown Is a Modern Cautionary Tale
It’s easy to read about best practices, nod your head in agreement, and then move on. But the fine folks Amy’s Baking Company are in the middle of writing a modern cautionary tale that shows just how important keeping control of your social self really is.
Mastering SEO for PR: Top 3 Best Practices
If helping our clients be more visible is the heartbeat of public relations, then learning to integrate basic SEO skills into the work we are doing is key in keeping that heartbeat strong. SEO for PR is a “must know” skill.
Category: AdWords Keyword Tool, Best Practices, Engagement, Influence, Public Relations, Research, SEO, seo strategy, strategy, Yes /
Sentiment Analysis: Is Social Media Driving Pakistan’s Future?
What May 11, 2013 brings to the political fate of Pakistan will be determined in some hours of having written this article. Whether that is a "Tsunami of Change" or a "Perception of Stagnation" with the same old leaders reclaiming the helm, we can be sure of the unprecedented role that social media has played in the lives of Pakistanis.
How to Handle Your Tweets When Sensitive Stories Arise
For business companies and online marketers, social networks are tools to help diffuse information and to reach out to a larger audience at virtually no cost. Individuals, even celebrities and politicians, have the freedom to post information about their interests, lifestyles, and little moments in life. But posting publicly about private or sensitive matters places you, or companies, or any renowned personalities at risk.
How to Measure PR: Use These Tools
We have to measure PR results to business goals. You can measure your efforts with tools such as Google analytics, DoubleClick Ad Planner or WhoReTweetedMe, but I’d take it one step further. From there, you have to combine the data you get in there with a client’s customer relationship management software, their email marketing software, and their ecommerce software. Without access to all of those things, you are only scratching the surface.
LinkedIn for Authors
Every professional should be using LinkedIn, and that goes for writers too. LinkedIn goes beyond just meeting new people, and participating in “getting to know you” conversations and lead generating “dance cards.” Follow these simple steps to create and use an All-Star author’s LinkedIn profile.
Putting Your Best Tweet Forward
It is important that a business both develops and maintains a consistent image on Twitter. Implementing these changes will ensure that your Twitter account is squeaky clean because you never know what social media actions may and could be used against you.
Category: Best Practices, branding, Favorite, following, Marketing, Public Relations, Social Media, Social Media Marketing, strategy, twitter, Yes /
