Archive for disqus

What Disqus Can Tell About You by Looking at Your Comments [Infographic]

If the name Disqus doesn’t sound familiar, scroll down — Disqus is the commenting platform that powers millions of websites and blogs, including this one. A closer look at its most active communities could tell you a few things that you already know about how conversations work: that brevity really is the soul of wit and that a dialogue is more engaging than a soliloquy. But, as this series of infographics will illustrate, each community plays by its own rules.

Disqus, which now reaches 1 billion monthly unique users, tracked the comment length, number of replies, and upvoting habits of its 200 most active communities and divided them into more than 40 categories for comparison. Said the team in a blog post:

What really surprised us were the extremes between fan sites. Fan sites are big users of Disqus. Fans of anything are by definition a community. They share a common passion. But in this analysis, sites dedicated to gamers and mobile fanboys showed rampant upvoting. Readers there aren’t so much having fully formed discussions as they are likely trading one-liners. Whereas sports fan sites were on the opposite end of that spectrum, with basketball sites showing an average character length per upvote of 42 and hockey a whopping 253 respectively. (It is playoff time after all. Passions are running high.)

Other highlights of the study include the fact that most comments — 57% — were short enough to be Tweets, and that 10:00 a.m. is commenting “rush hour” in time zones all over the world. Read more stats in the infographics below.


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What Is Identity Management and Who Uses It?

identity, identity management, online privacy, digital marketingLast month, Google was able to expand its social log-in dramatically by simply integrating its log-in feature with identity management providers Gigya and Janrain.

The deal shone a spotlight on service providers who are usually invisible to end users. But Gigya and Janrain have their products deployed on hundreds of thousands of websites and interact with billions of users every month. They support log-ins through a couple dozen social platforms, including not just Google+, Facebook and Twitter but also Disqus, LinkedIn and others.

Companies lose customers when they require them to set up unique log-in accounts – many see it as a hassle and decide to shop elsewhere. Allowing users to log in with existing accounts improves vendors’ conversion rates and provides them with social data on users who log in.

But why turn to an identity management provider instead of simply sticking a social log-in widget, such as Facebook Connect, on the website? After all, the social log-in buttons require just a few lines of code.

Enterprises are looking to avoid the constant work that’s required to stay on top of the ever-changing APIs from the social service providers, Gigya and Janrain told SocialTimes.

“Understanding all those APIs and keeping up with it, that’s a job that most enterprises don’t want to keep up with,” Janrain CEO Larry Drebes said.

If a company fails to keep up, it may find itself with non-functioning log-in buttons on its site, which is a pretty bad outcome.

Website publishers must also ensure that they comply with the rules the social networks set for use of their APIs. The rules also vary by company and frequently change. Managing these changes is meat-and-potatoes work for identity management providers.

The companies also provide guidance on appropriate use of data from social networks.

“A user should never be surprised by a user experience that happens around their data. Even if the user approved it, that doesn’t mean you should just go ahead and make it public,” said Drebes.

Gigya also offers an optional SocialPrivacy Certification. Websites who opt in display a badge that assures the user that they won’t use his or her information for direct e-mailing campaigns or sell it to third parties. Gigya audits the companies to ensure they are complying.

“We sort of secret-shop them and evaluate their technology to make sure the data isn’t going where it’s not supposed to,” said CEO Patrick Salyer.

Companies turn to social log-in in large part because it allows them to learn more about their customers, as they gain access to Twitter bios and public Facebook profile information. The data is a boon for marketing, but it can be difficult to utilize because each network sends data in a slightly different format.

Identity management services clean up the messy unstructured data sent from social platforms and keep it up to date.

For instance, if a user whose public relationship status on Facebook is “single” signs in to a e-commerce site with Facebook Connect, the merchant knows he is single and can market to him accordingly. However, if the user then gets married, the company will likely assign him to a different marketing segment. But if the company can’t readily access the most recent data on its customers, it may wind up paying to show the married user advertising for products he’s unlikely to buy.

Large corporations might have social log-in set up on the websites dedicated to all of their different brands. An identify management service dumps all of the data that flows through these log-ins in the same place.

“If a big company builds lots of websites with different registrations, the data ends up siloed,” said Gigya’s Salyer.

With an identity management service, “you go from having 20 data silos to a single one. This is actually pretty important,” he said.

New Career Opportunities Daily: The best jobs in media.

Blab Launches Social Analytics It Says Can Peer Into the Future

social analytics, social media, social networks, facebook, twitter, tumblrSeattle start-up Blab launched a public beta today for a predictive social analytics tool that it claims can predict the future of social conversations.

The tool listens in to 60 million conversations taking place on some 50,000 websites, using both text and image matching to detect content. It categorizes those conversation into a general topic area, such as sports or news. But its biggest claim is that it can match the pattern one conversation takes to patterns it’s seen before to make an educated guess about where the conversation will go in the next three days – specifically, if it will continue to grow or die down.

The process is so data-intensive that the company has built its own proprietary software, running on Amazon’s Web Services, to support it.

“Hadoop just died. It wouldn’t run at all,” explained Benjamin Bressler, the director of product. Hadoop is a software framework often used to handle big data applications.

Blab’s predictions can help companies strategize crisis response communications. It can also help them buy Adwords keywords at a lower price and then watch them increase in value, CEO Randy Browning said.

Among the sites Blab monitors are Facebook, Twitter, Tumblr, YouTube, Instagram, Flickr, Delicious and comments platforms including Disqus.

What is Blab? from Blab on Vimeo.

New Career Opportunities Daily: The best jobs in media.

Blab Launches Social Analytics It Says Can Peer Into the Future

social analytics, social media, social networks, facebook, twitter, tumblrSeattle start-up Blab launched a public beta today for a social analytics tool that it claims can predict the future of social conversations.

The tool listens in to 60 million conversations taking place on some 50,000 websites, using both text and image matching to detect content. It categorizes those conversation into a general topic area, such as sports or news. But its biggest claim is that it can match the pattern one conversation takes to patterns it’s seen before to make an educated guess about where the conversation will go in the next three days – specifically, if it will continue to grow or die down.

The process is so data-intensive that the company has built its own proprietary software, running on Amazon’s Web Services, to support it.

“Hadoop just died. It wouldn’t run at all,” explained Benjamin Bressler, the director of product. Hadoop is a software framework often used to handle big data applications.

Blab’s predictions can help companies strategize crisis response communications. It can also help them buy Adwords keywords at a lower price and then watch them increase in value, CEO Randy Browning said.

Among the sites Blab monitors are Facebook, Twitter, Tumblr, YouTube, Instagram, Flickr, Delicious and comments platforms including Disqus.

Update: If you’re wondering why Blab’s website is BlabPredicts.com instead of just Blab — and we were — it’s likely because Blab.com is for sale for $195,000.

What is Blab? from Blab on Vimeo.

New Career Opportunities Daily: The best jobs in media.

22 Top Blogging Tools Loved by the Pros

social media toolsDo you blog?

Looking for exciting new tools to simplify the blogging experience? If so, keep reading.

We decided to get the scoop on today’s hottest blogging tools.

We asked 22 pros to share their favorite new finds. Here they are…

#1: InboxQ

Mitt Ray

Mitt Ray @MittRay

A great blogging tool I discovered a few months ago is InboxQ. I like it because it helps me come up with better blog topics. This tool helps you find questions people are asking on Twitter.

InboxQ lets you create campaigns with different keywords. Usually the best thing to do is to create campaigns with keywords from topics you specialize in. So when someone asks a question with those keywords, you will be updated about it and you can answer the question.

You can work on these questions and come up with better blog topics in your area of specialty. For example, I have two campaigns: one on white papers with keywords like white paper, whitepaper, etc., and the other on social media with keywords like social media, Twitter, Pinterest, Facebook, etc.

When people type in questions with these keywords, I get an update. If I find them interesting and I think my audience will like them too, I write blog posts based on those questions.

inboxq

Use InboxQ to find the questions people are asking on Twitter.

Mitt Ray, founder of Social Marketing Writing, author.

#2: Content Idea Generator

Rich Brooks

Rich Brooks @TheRichBrooks

The Content Idea Generator (v2) is a Google Doc that will automatically find news and related stories for your blog from a variety of sources… everything from Google News to Reddit, from tweets to public Facebook updates and more.

While this tool works just as well for podcasts, email newsletters and YouTube videos, I’ve been using it for generating new ideas for blog content.

You can get started here.

content idea generator

Use the Content Idea Generator to get ideas for your blog posts.

Rich Brooks, president of Flyte New Media.

#3: Diigo

Michael Stelzner

Michael Stelzner @Mike_Stelzner

For the blogger who is seeking a cool way to keep track of interesting articles for later blog posts, check out Diigo.

This cool tool allows you to highlight and store interesting content for quick retrieval down the road.  You can even embed notes to your saved content.  It supports mobile devices like the iPhone, iPad and Android.

Michael Stelzner, founder and CEO of Social Media Examiner.

#4: Disqus

Leo Widrich

Leo Widrich @LeoWid

The most powerful blogging tool I have discovered recently is Disqus 2012. It is the new version of Disqus and I am absolutely blown away.

It helps me to really create an awesome community around our blog. You can up-vote and down-vote comments, see recurring commenters and have much better threading than in the old version.

Plus, everything is in real time and it feels as if the post and comments are much better connected with each other. One last point I love is that you can show related articles at the bottom of the post and see top commenters at a glance.

buffer blog

Use the latest version of Disqus to grow your community.

Leo Widrich, co-founder of BufferApp.com.

#5: Flickr

Heidi Cohen

Heidi Cohen @HeidiCohen

Photographs are eye-candy that helps attract attention and lures readers into your content to find out more. While incorporating your own photographs into your blog posts is optimal, you don’t always have an appropriate image available.

Flickr, the granddaddy of photo-sharing sites is highly effective for this purpose.

Unlike other options such as Google Images, Flickr’s advanced search enables bloggers to find images with creative commons that allow commercial use. It’s recommended that you check the rights before selecting an image, and some can be altered and some can’t.

Also, always respect other people’s intellectual property by including a photo credit with a link to their Flickr page or whatever they’ve requested.

flickr-photo

Use Flickr to find the right photo to attract attention in blog posts.

flickr advanced search

Flickr’s Advanced Search closeup of creative commons. Here’s what you need to check off!

Heidi Cohen, actionable marketing expert, president of Riverside Marketing Strategies.

#6: Focus Booster

Jason Miller

Jason Miller @JasonMillerCA

Focus Booster is a tool that many bloggers use to increase writing productivity.

I’m the first to admit that I have an incredibly short attention span. My creativity thrives in short spurts of activity with frequent breaks. With Focus Booster I can concentrate on writing and turning ideas into blogs.

The app is based on the Pomodoro technique, which recommends you break up your work time into 25-minute chunks separated by 5-minute breaks to improve mental agility.

The essential aim of the technique and this app is to reduce the impact of internal and external interruptions on focus and flow. The immediate benefit is to block out common distractions to productivity, such as constantly checking your email and social accounts.

Although the Pomodoro technique recommends 25-minute intervals, you may need to experiment to discover your optimal session length.

focus booster

Use Focus Booster to improve your blogging productivity.

Jason Miller, social media manager at Marketo, regular contributor to the Modern B2B Marketing Blog.

#7: Google+ Circles

Mike Delgado

Mike Delgado @MikeDelgado

I use Google+ circles to brainstorm and store blog post ideas.

I have a circle called “Blog Ideas” that I use to store articles, media or blurbs for future blog posts. Nobody is in that circle, so I’m not bothering anyone with my random thoughts.

It’s just a way for me to easily store ideas and quickly find them later since all the content is indexed.

google plus circle

Create a Google+ circle to store blog post ideas.

Mike Delgado, author of circled.us, social media community manager at Experian.

#8: IFTTT

Paul Colligan

Paul Colligan @Colligan

On occasion, we post something on Twitter that I’d like replicated on my blog.  Sure, one can post wherever he or she wants, but this is the Internet and automation is almost always awesome.

IFTTT is a (free) web service that lets you connect “Channels” (their terminology) together so that if something specific happens, IFTTT can produce another desired result on another connected Channel. As a result, I can tweet and blog at the same time if I want to.

In the video below, I demonstrate how IFTTT is set up so that if I tweet something with the hashtag “#CT” (an abbreviation for the term “content timeline”), IFTTT  will automatically publish that tweet to my blog.  This requires no special software, so I can effectively “blog via Twitter” using any Twitter client (including Siri).

It should be noted that you have to give IFTTT access to any Channel you want it to interact with and the security implications should be examined accordingly.

http://www.youtube.com/watch?v=UQQjrFLQnpI

Paul Colligan, expert in content creation and podcasting.

#9: Alltop

Jim Belosic

Jim Belosic @shortstackjim

Alltop collects headlines of the latest stories from the best sites and blogs.

We write about Facebook and this is a frequently evolving platform. Although big changes—like the recent implementation of the Timeline design—are easy to catch, it’s news of small feature upgrades and updated restrictions that can fly under the radar.

Using Alltop means we don’t have to jump from one social media news site to the next. This aggregated news site provides insight and inspiration on the topics we like to address on our blog. And ultimately, it keeps us and our readers in-the-know and current with important Facebook trends and practices.

alltop

Use Alltop to stay up-to-date on the news that matters most to your business.

Jim Belosic, CEO and co-founder of ShortStack.

#10: Digg Digg

Brian Honigman

Brian Honigman @BrianHonigman

My favorite blogging tool has to be Digg Digg. It’s a wonderful combination of robust sharing with simple implementation almost any blog owner can figure out how to install.

The plugin allows you to add the social sharing buttons for Facebook, Twitter, Pinterest, StumbleUpon, LinkedIn and more, in any combination.

Now there’s no need to download a plugin for every social network’s sharing buttons, when you can download one plugin that has everything needed to make your blog content as shareable as possible.

My favorite feature of the tool is that it can be displayed however you want: horizontally, vertically, static or even move alongside the page with your readers. This gives your audience the option to share your content on their favorite social networks.

Did I mention it’s also free? It’s the best way to get your content seen by the masses with the least amount of overhead.

digg digg

Use Digg Digg to share your content.

Brian Honigman, digital marketing manager at Marc Ecko Enterprises.

#11: Instagram

Chris Garrett

Chris Garrett @ChrisGarrett

Use Instagram pictures to draw readers into your blog posts.

I have been using Instagram a lot in combination with Flickr to provide images for my articles. Most people know that having an eye-catching picture helps draw people into your article, but it is difficult to have your pictures stand out and provide the appropriate impact.

Using Instagram on my phone allows me to quickly and easily take a nice-looking photograph, which I then upload to my Flickr library. This integration with Flickr and Facebook makes it easy to grab a photograph, with the added advantage that Instagram creates images with a square shape that works nicely in a blog post, and a small download size, perfect for use on the web.

A lot of people laugh at the more extreme use of the Instagram filters, but used lightly they can add even more pop to your pictures that really lift them from the norm.

instagram

Use Instagram pictures to add visual 'pop' to your blog posts.

Chris Garrett, founder of Authority Blogger, VP of educational content at Copyblogger Media.

#12: Markup.io

Don Power

Don Power @DonPower

As the editor of a multi-author blog, I have to provide a lot of feedback to my writers. The browser extension Markup.io allows me to make a complete, static copy of an article before I make any edits to it. I then send a URL to my writers where they can see that unedited copy, and compare it to the edited version I save in WordPress.

It’s a great way for writers to see before-and-after versions of their articles so that they know exactly what I’ve changed. You can also include additional markup like highlights, arrows and text boxes for even more detailed feedback to your writers.

Markup io

Use Markup.io to track edits to your articles.

Don Power, managing editor of Sprout Social Insights, professional speaker, social media consultant.

#13: MarsEdit

Stephanie Sammons

Stephanie Sammons @StephSammons

MarsEdit is a tool that is available as an application in the Mac app store. I learned about this tool in Michael Hyatt’s book Platform, which by the way is a must-read for any blogger out there.

MarsEdit is a desktop blog editor that you actually purchase and install on your Mac (the app costs $39.99).  MarsEdit allows you to write your blog posts without touching your browser. This prevents you from being tempted to jump into email, Twitter or browsing the web. There are no distractions! You can simply FOCUS on completing a post.

Have you ever lost your post edits online when working inside of your blog dashboard? It has happened to me too many times to count and it won’t happen again with MarsEdit. Additionally I don’t have to deal with a clunky interface.

MarsEdit works with WordPress, Tumblr and more!

mars edit 3

Use MarsEdit to focus on writing your blog post.

Stephanie Sammons, founder and CEO of Wired Advisor.

#14: OmmWriter

Jeff Korhan

Jeff Korhan @JeffKorhan

OmmWriter is a text editor that combines a simple, yet artful, interface of attractive backgrounds and captivating audio with intentionally limited features that together encourage one thing—writing well.

There is a magnetic quality about OmmWriter that makes it easy to sustain the writing process until you find the shape of your article.  After that, editing and inserting tags and media are a snap.

OmmWriter is a free application that is now available as an iPad app or in an upgraded version for a small fee.

OmmWriter is a powerful tool that I find invaluable for staying fully engaged within the writing process.

Jeff Korhan, professional speaker, consultant, columnist on new media and small business marketing.

#15: Optin Skin

Andrea Vahl

Andrea Vahl @AndreaVahl

Optin Skin is a plugin that allows you to add an opt-in to your email list or a special offer to the bottom of every blog post.  You can really customize it to have your own personal look and feel and they have a lot of premade templates.  It only took me a few minutes to get this up and running.

When people get to the bottom of my article they get a little reminder to sign up for my free report and get blog updates via email.

optin skin

Use Optin Skin to create an opt-in box like this at the end of your blog posts.

Many studies have shown that people ignore the sidebar, so when you are putting your opt-in right in line with your blog post, you can get people on your email list who may have missed the sidebar opt-in.

The other thing I like about the Optin Skin plugin is that you get stats on which posts are encouraging people to sign up, how many signups a day you get from the plugin and you can get even fancier and split-test your messages.  Good stuff!

optin skin stats

Optin Skin gives you stats to track the people opting in.

Andrea Vahl, community manager for Social Media Examiner, social media coach, speaker and strategist.

#16: Photo Pin

Debbie Hemley

Debbie Hemley @dhemley

Photo Pin’s photos are free and come from creative commons. The tool makes it very simple to search creative commons photos, shows you a preview of the photo and then provides you with the option to download the image in multiple sizes.

One of the greatest features is that Photo Pin gives you the attribution link (in HTML) so that you can add it to the HTML editor of your blogging software.

For example, I recently used this photo of a woman at a computer.

woman at computer

Use Photo Pin to find pictures to use with a creative commons license like this one.

After downloading the image, I copied and pasted the following attribution code onto the HTML editor of my WordPress blog:

photo credit: <a href=”http://www.flickr.com/photos/yourdon/2715583000/”>Ed Yourdon</a> via <a href=”http://photopin.com”>photo pin</a> <a href=”http://creativecommons.org/licenses/by-sa/2.0/”>cc</a>

attribution

Insert the HTML code into your blog post.

When the page is previewed, you can see what the formatting and links will look like:

photo credit: Ed Yourdon via photo pin cc

attribution preview

Photo Pin makes it easy to include photo credits.

Debbie Hemley, social media consultant, blogger.

#17: Podcasting

Marcus Sheridan

Marcus Sheridan @TheSalesLion

I recently discovered the power of podcasting to use in conjunction with my blog.

The beauty of podcasting is that it allows bloggers to form deeper relationships with many of their regular readers, as the process of listening to a podcast is very different than that of reading a blog article.

For example, I recently had a listener tell me, “Hey Marcus, I wanted to thank you for keeping me company on my way to work the other day, it made the drive go by so much faster.”

Now obviously I was not physically “with” this person on his way to work, but rather with him in the sense that he was listening to my voice from a podcast episode.

Hearing statements like this since starting the podcast has helped me realize that it’s an incredibly intimate tool to use in conjunction with regular textual blogging, and many of your readers will naturally want to “listen” to you if they already enjoy “reading” you.

http://www.youtube.com/watch?v=HgU59-c2I9s

Marcus Sheridan, thought leader, social media speaker.

#18: PopSurvey

Tim Gray

Tim Gray @tngray99

One of the most important aspects of successful blogging is engaging your audience and understanding their interests.

While creating original, relevant content is a great way to start, most business owners need help to figure out what their potential audience is talking about.

PopSurvey is a great tool that helps develop these insights while engendering a greater level of engagement for any blog.  PopSurvey enables you to easily create and embed surveys into your blog to help you better understand your audience and customers. The tool also provides custom reports to evaluate your audience’s responses.

A free version allows you to conduct two surveys per month and collect up to 100 responses. The premium, unlimited version is $24 per month.

popsurvey

PopSurvey enables you to easily create and embed surveys into your blog.

Tim Gray, social media strategist with Blue Mountain Media.

#19: Storify

Ben Pickering

Ben Pickering @bpicks

Storify is a great way to curate articles and opinions on any given topic or capture reactions to an event in real time.

Storify can help illustrate a point with third-party content and comments or help bring to life an event by pulling in activity from the news stream or Twitterverse.

We used Storify on our blog at Strutta to share news and tweets during a conference.

storify

Use Storify to curate real-time news like this example at a recent conference.

Ben Pickering, CEO of Strutta.

#20: Trello

AJ Kumar

AJ Kumar @ajkumar

Trello is a free project management alternative to Basecamp.

It’s intuitive to use, and it’s great for breaking down overarching client accounts and projects into smaller, actionable tasks.

It’s also a good option for bloggers working with remote employees, as the delegation features the program offers are simply outstanding.

trello

Use Trello to manage your blogging tasks.

AJ Kumar, co-founder of Single Grain.

#21: WordPress

Eugen Oprea

Eugen Oprea @EugenOprea

When I think of my favorite blogging tool, one word comes to my mind: WordPress. I consider WordPress the best investment a business can make to help promote its products and services.

WordPress is the best content foundation for your online marketing efforts.

It integrates well with all of the other tools you’ll need to promote your business.

wordpress

Use WordPress as your blogging platform.

Eugen Oprea, online entrepreneur, blogger.

Louise Julig

Louise Julig @ThoughtsHappen

My favorite blogging tool is the full-screen editing mode in WordPress.

It clears the screen so I can concentrate on just the creative part of writing without thinking about the formatting, categories, tags, etc. It’s like a clean slate for my ideas.

Louise Julig, Social Media Examiner’s case study writer, freelance writer.

#22: WordPress App for iPad

Sara Hawkins

Sara Hawkins @saving4someday

WordPress app for iPad (and iPhone) allows me to use my time waiting in a productive way.

Even if it’s just getting down titles or adding to a post I have in draft, the WordPress app makes blogging on the go very easy.

It makes consistent blogging easier.

wordpress app ipad

Use the WordPress app for iPad to use your time on the go.

Sara Hawkins, lawyer, blogger.

What is your favorite blogging tool today and why do you like it?  Please share them in the comments section below.

13 Tools to Simplify Your Social Media Marketing

social media toolsAre you looking for tools to simplify your social media activities?

Many businesses feel overwhelmed when implementing their social media marketing.

Sometimes the solution is to focus on the right social media tools for your business.

We asked social media experts for their most valuable tool for small businesses using social media.  Here are 13 tools to help you execute your social media strategy effectively.

#1: Crowdbooster

Amy Porterfield

Amy Porterfield @amyporterfield

Crowdbooster is my tool of choice to manage social media activities on Facebook and Twitter.

This tool does many things to help me save time and streamline activities.

For example, it auto-posts on both my Facebook page and Twitter, tracks my new fans and followers, and gives me stats on how many times my content has been shared and retweeted.

It also tells me who my most engaged fans are, which allows me to reach out to fans individually if I choose.

What I like most about the tool is their posting time recommendations feature. Crowdbooster will suggest the best times of day for me to post based on my recent post engagement, as seen in the image below.

crowdbooster

Crowdbooster suggests when you should publish your updates.

This ensures that I don’t post on Facebook or Twitter when my audience tends to be less active.  Since I’ve been following Crowdbooster’s post time recommendations, I have seen a spike in my engagement by at least 20%.

Another great feature of Crowdbooster is that it will remind me if I have not yet responded to one of my followers or fans, as seen in the image here.

crowdbooster

Crowdbooster shows you which updates need a response.

This is a great benefit because things move fast on Facebook and Twitter, so it’s easy to miss some posts.  I hate missing out on an opportunity to engage with someone who takes the time to reach out to me; therefore, I rely on Crowdbooster to keep me on top of my response time.  In addition, Crowdbooster will highlight influential people who have recently followed me, allowing me the opportunity to connect with them directly from my dashboard if I choose.

Like so many others, my day is jam-packed and moves fast.  I rely on Crowdbooster to keep a constant pulse of my Facebook and Twitter activity to ensure I’m optimizing these networks at all times.

Amy Porterfield, co-author of Facebook Marketing All-In-One for Dummies.

#2: Buffer

Corina Mackay

Corina Mackay @corinamackay

Recently the tool I’ve been using most often and finding the most helpful is Buffer. For small businesses, I think Buffer is one of the easiest ways to save time and improve your social media strategy.

Buffer is a scheduling tool for Facebook and Twitter, which lets you pre-program times for your updates to be posted. With the bookmarklet installed and your scheduled times already set, it can be as simple as two clicks to add an update to your Buffer account.

Although the debate continues over the authenticity of pre-scheduling your updates, Justin Flitter explains that scheduling is not necessarily the same as automation, and can be a great time-saver for your social media strategy.

buffer

Use Buffer to manage your social media updates.

Corina Mackay, an entertainment-based social media manager and writer.

#3: WordPress

Jim Lodico

Jim Lodico @jlcommunication

WordPress is without question my favorite tool for small business. With WordPress, small businesses can build very powerful dynamic websites that can form the hub of all other social media marketing.

WordPress-based blogs are easy to update and change, can directly incorporate other social media platforms and take full advantage of the benefits of blogging for business.

From an SEO perspective, Google’s Matt Cutts once said, “WordPress takes care of 80-90% of (the mechanics of) search engine optimization (SEO).”

Most important, WordPress websites can be built and maintained on even the tightest budget, yet they can rival the websites of much larger companies. Answers to almost all technical questions can be found with a Google search. After building a number of WordPress sites for small businesses, I’ve yet to find its limitations.

wordpress

Use WordPress to give your business visibility online.

Jim Lodico, copywriter and marketing consultant specializing in creating powerful content and teaching businesses how to use blogs.

#4: Google Alerts

kristi hines

Kristi Hines @kikolani

One of the easiest tools for businesses to use to monitor their online reputation is Google Alerts.

Each time Google finds a mention of your business, it will send you an email as it happens, daily or weekly.  It’s a free and indispensable tool!

It’s a great “set it and forget it” kind of tool—simply set up email notifications for any mentions of your brand name, business name, unique product/service names and names of people who represent your business (think Matt Cutts for Google).

google alerts

Use Google Alerts to make your marketing easier.

Kristi Hines, freelance writer, online marketing consultant and author of the popular blog Kikolani.

#5: Google Reader

Jeff Korhan

Jeff Korhan @jeffkorhan

To be effective with social media, you need to have relevant content to share.  My tool of choice for staying current with nearly a hundred sources of online content is Google Reader.  It’s not a sexy tool, but it’s fast and reliable.

As a content creator, I use Google Reader to develop a thorough understanding of topics from a variety of sources before sharing my perspective with my small business audience.

Google Reader works especially well as a widget within the iGoogle interface, which is set as my home page.  This gives me an at-a-glance view of the most recent feeds, and the amount of accumulated content.

I segregate my feeds into general and priority, with the latter nearly always earning my full attention. Even when time is short, articles can be starred within Google Reader for later consumption.

google reader

Stay on top of your marketing with Google Reader.

Jeff Korhan, professional speaker, consultant and columnist on new media and small business marketing.

#6: Pagelever

Ekaterina Walter

Ekaterina Walter @ekaterina

My favorite tool this year was Pagelever. Pagelever provides detailed analytics around your Facebook brand or business page that goes beyond Facebook Insights.

The tool is very affordable. It presents a clean look at the performance of your brand page(s), offers visually appealing charts that you can immediately use in your presentations and generates valuable overview reports. I also appreciate the agility with which the product team implements ongoing Facebook changes.

pagelever

Check out Pagelever for your social media analytics.

Ekaterina Walter, social media strategist at Intel.

#7: HootSuite Publisher

Phyllis Khare

Phyllis Khare @PhyllisKhare

Almost every savvy social media manager I know uses HootSuite for some aspect of his or her social posting activities. It’s hands-down one of my favorite tools for posting to Twitter, Facebook (personal profile, business pages and Groups) and LinkedIn (personal profile and Groups).

HootSuite also allows connections to Foursquare, ping.fm, a wordpress.com site, MySpace (really) and mixi (a social platform in Japan). The “Publisher” feature is an extremely handy scheduling interface that is my favorite part of my favorite tool! Here is how my regular HootSuite process goes:

  • I check all @mentions on all the Twitter accounts I manage.
  • I reply to any @mentions that need it—sending a thank-you for retweeting, answering questions, clicking through with shared links and so forth.
  • Then I switch over to the Publisher tab and check all my scheduled tweets, add new ones to tweet later that day and copy and paste any that need to be tweeted again. This part of my regular tasks is so easy with HootSuite’s calendar design.
  • Then I check the Analytics tab—Quick Analytics to see which tweets are getting the most clicks. It’s pretty easy to see which keywords are the most popular. Those tweets and others with those popular keywords are the ones I will make sure are scheduled to be posted again on that fabulous Publisher tab, at a different time than they were originally posted.

Bonus feature: If you have to create reports to bring to your team, HootSuite makes it really easy with download links for all of the tracking sections: Summary Stats, Clicks by Region, Top Referrers and Most Popular Links. Or you can organize a custom report that is sent to you each week.

hootsuite publisher

HootSuite Publisher helps you to manage your social media marketing.

Phyllis Khare, co-author of Facebook Marketing All-In-One for Dummies, author of Social Media Marketing eLearning Kit for Dummies and social media director for iPhone Life.

#8: SocialOomph

Michael Stelzner

Michael Stelzner @mike_stelzner

I like SocialOomph because it allows me to schedule out tweets for all the articles we publish on Social Media Examiner.

I can also assign multiple individuals to help manage our Twitter accounts.

It also has a slick tool to filter who I should follow back on Twitter.

socialoomph

Use SocialOomph to manage your updates.

Michael Stelzner, founder and CEO of Social Media Examiner.

#9: Zite

 Stephanie Sammons

Stephanie Sammons @StephSammons

Given the fact that we are increasingly using our smart mobile devices to stay connected and active in our social networks, I’m a big fan of mobile apps that can help make this process easier. One such app that is available is the Zite app for the iPhone and touchpads such as the iPad.

According to Zite, the Zite app is a “personalized magazine that gets smarter as you use it.” Not only can you plug in your social media profile credentials and pull in content that is being shared by your community, you can also connect your Google Reader account and choose from numerous publishers and media sites to build your personalized magazine.

Additionally, you can build more than one Zite profile! For example, I have both a personal profile and a work profile so that I can view and share content that is relevant to each of those networks.

The sharing tools include Twitter, Facebook, LinkedIn, Delicious, Instapaper and even Evernote (if you like to collect and save articles). These comprehensive sharing tools allow me to quickly go through and share any of the great content that I come across when I am on the go!

Typically I review my Zite app first thing in the morning, and whenever I’m mobile with idle time  (i.e., waiting in line).  It’s a fantastic tool for discovering and sharing high-quality, relevant content from your smart mobile device in order to stay visible and valuable with your network connections!

Zite is a free personalized magazine that automatically learns what you like and gets smarter every time you use it.

zite

Stay connected with Zite.

Stephanie Sammons, founder and CEO of Wired Advisor.

#10: Evernote

Patricia Redsicker

Patricia Redsicker @predsicker

Use Evernote to plan blog posts.  If you blog often, you may find it helpful to have a well-defined and methodical approach to your writing. With Evernote you can:

  • Create a standard blog template to use for all future articles
  • Create relevant components within the blog template to organize your writing (e.g., Subject, Key Message, Title Ideas, Rationale, Examples, Images, Keywords, Links and so on)
  • Assemble the various components of your blog into a logical sequence
  • Write the entire article within Evernote and then publish on your blog

The benefits of using Evernote are:

  • It’s easier to brainstorm ideas when you create one section of the article at a time
  • Your blog notes are synced to other computers and devices so that you can work anywhere
  • If you guest blog for others, Evernote provides an easily accessible record of all of your articles
  • All components of your article (i.e., images, keywords, links, tags, etc.) can be saved in Evernote
evernote

Create your own workflow on Evernote to become a more productive blogger.

Patricia Redsicker writes book reviews for Social Media Examiner.

#11: HubSpot

Marcus Sheridan

Marcus Sheridan @TheSalesLion

Anyone who knows my background can likely guess my answer to this question: HubSpot. You see, 3 years ago, when my swimming pool company was on the brink of ruin due to the housing crash, I somehow stumbled upon HubSpot and their inbound marketing platform.

For those of you unfamiliar with their system, HubSpot is the ultimate all-in-one tool for small- to medium-sized businesses that are looking to elevate their online presence and generate more traffic, leads and sales.

In 2001, Google Ventures and Salesforce.com invested over $30 million in the company, the growth of which has been astounding in only a short few years since its inception.

Today, the platform includes:

  • A super-simple CMS (content management system) that enables “non-techies” to build and design their own site
  • A blogging platform
  • Lead-nurturing tools
  • Lead-tracking tools
  • Keyword and SEO tools
  • Landing page creation
  • And many other features
hubspot

Check out how Hubspot can help your business.

As a guy who knew the Internet was the future of small business success, I literally felt lost until I caught the vision of inbound marketing. And six months after embracing HubSpot, our company blog exploded. Since that time, we’ve never looked back. Today, it’s the most trafficked swimming pool builder website in the world, and we’re still growing by leaps and bounds.

It’s because of this success that I’m so passionate about the subjects of inbound and content marketing in the first place. Without these tools, I literally don’t know if I would even have a home today, much less my business. But instead of financial disaster, we are stronger than ever, and now I’m able to share this story with the world.

The whole thing has been an amazing experience, made possible by HubSpot building a system that a novice such as myself could learn to use, as well as providing training resources. And as for 2012, I see the HubSpot brand taking another quantum leap in growth and influence in the world of social media.

www.youtube.com/watch?v=0sv2tLYE0R0

Marcus Sheridan, small business owner, thought leader, popular social media speaker and founder of The Sales Lion.

#12: Disqus

Carla Dewing

Carla Dewing @CarlaDewing

Every blog should consider using the Disqus comment plugin. It’s one of the best social tools available, and is highly beneficial to your blog, which should be at the core of all of your marketing goals. I use it to give readers multiple options when signing in and commenting with OpenID, Facebook, Twitter, Yahoo, Google or Disqus account.

This increases the viral potential of your blog posts, because comments can be shared across social networks. But the plugin is so much more than that! It allows readers to track their comments and return to your site to engage in the conversation again. Plus the SEO benefits are paramount.

Because Disqus tends to make discussion last longer, you get a nice boost in SEO whenever engagement and real-time commenting take place. Readers can like or dislike existing comments for added interaction. You and your readers can become part of the Disqus community as well, where you’ll be able to see what members in your community are saying on other blogs.

It’s an incredible tool for forming real relationships with your readers, and will help you expand your blog community considerably. Using the Disqus network, you can encourage your community to share more often by interacting with them outside of your blog network. It’s a network within a network that strengthens your bond with the people who love to read and comment on your posts!

disqus

Use Disqus to expand your blog community.

Carla Dewing, part-owner of Contrast Media and content marketing expert.

#13: NutshellMail

Jamie Turner

Jamie Turner @AskJamieTurner

I actually have a semi-unknown “secret” weapon on this front. It’s not something unheard of, but it doesn’t get the buzz it should. My secret weapon: NutshellMail.

One of the biggest problems for people running a small business is trying to keep up with everything they have to do. They’re in charge of bookkeeping, sales, HR, marketing and a million other things. Then, on top of that, they also have to handle social media!

Each and every morning I get an update on all of my social media activities via email. I can see who followed me on Twitter, what people are saying on Facebook, what updates my contacts have made to their LinkedIn accounts and much, much more. If you’re looking for a great way to save time with your social media chores, NutshellMail may be just what you’re looking for.

nutshell mail

NutshellMail "tracks your brand's social media activity and delivers a summary to your email inbox on your schedule."

Jamie Turner, founder, the 60 Second Marketer and co-author of Go Mobile.

What are your best social media tools for small business? Please share them in the box below.