Archive for social sales
Stop Ignoring Your Leads: Best Practices For Capitalizing On Opportunities You May Not Even Know You Have
How does one convert a lead into a real customer? How quickly should the company respond to web forms? After reading through several articles and working with several different clients, I’ve gathered a list of best practices on how to respond to leads.
Social Metrics: Market to the Head? Impossible.
Analytics give us feedback that allows us to marry the right brain, or the emotional side of marketing, with the left brain, or the rational, side. It’s easy to get excited about 10,000 likes on Facebook, but what if you’ve only really engaged with five of those people? Your right brain can throw an “I’m so popular!” party while your left brain is left wondering, “Exactly how much will this cost and what kind of revenue will it generate?”
Category: Analytics, Best Practices, blogging, Content, digital media trends, Engagement, Enterprise Social, Exclusive, Influence, Klout, kred, left brain, listening, Marketing, right brain, ROI, sales, Social Business, Social Customer, Social Marketing, Social Media, social metrics, social networks, social sales, social scoring, strategy /
3 Ways Small Businesses Can Use Social Media to Stand Out
Anyone can launch a new website, come up with blog content ideasand start building an audience immediately. But it's hard because of all the noise and competition online. So if you want to get attention from prospective customers, then you need to set yourself apart from everyone else. Here are 3 ways small businesses can stand out using social media.
Why the Facebook IPO Failed and Why Their Prospects Are Not Positive
I am telling you that Facebook is currently living off the dwindling hype that Social Media alone can result in a win-win for both Merchants and Consumers, and there is no provable current long-term earnings model at Facebook that makes any sense at all in that regard. Just ask yourself, how and why do you buy things, and how often was Facebook a part of your thought process when you did?
Why Facebook Like-Gates are Dead
An article considering the value/damage to brands when Like-Gating their content on Facebook, and whether there are more practical solutions available.
Should Ads Leave Social Platforms Alone?
GM’s the third largest advertiser in the US and it just withdrew its $10 million worth of ad budget from Facebook. Whether it’s an isolated case or a microcosm of the nature of Facebook ads, it really sends a message to brands.
Category: Advertising, branding, Content, CRM, Engagement, facebook, facebook ads, GM Motors, ROI, Social Ads, Social Business, social sales, Yes /
Hey Twitter, Where Are Our Free Analytics?
As a community manager, analytics act as our compass, our teacher, our friend. When Facebook increased their insights, at first we all groaned at deciphering the insanely filled excel downloads, but now knowing every detail about our pages leaves us feeling empowered. Thank you Facebook for giving these to us. For free. (Hint hint, nudge nudge Twitter).
Category: Analytics, community, Community Management, Engagement, listening, Marketing, Metrics, Social Business, Social Media, social networks, social sales, strategy, twitter /
The 5 Truths About Global (Social) Warming
Have you ever met someone and thought, déjà vu—I’ve met you before? That’s not just your lunch talking. It’s likely that you have “met” that person, either through posts on a mutual friend’s Facebook status, or a particular tweet (or a retweet), or maybe through mutual connections on LinkedIn. Herein lies the beauty of social networking—it’s connecting strangers and making our world smaller than ever before.
