Archive for pinterest marketing
How to Use Pinterest Analytics: 6 Metrics Worth Measuring
How to Use Pinterest to Promote Your Products
How to Make Pinterest Work for Your Brand
Fast Company recently reported that Pinterest was not only one of the most visited sites in the country, but also that purchases made through the site bring in twice the revenue per order than through Facebook or Twitter. With traffic only showing signs of increasing, having a presence on Pinterest is a must for any company that wants to reach a wider audience.
Making a dynamite page on the image site is no small task, however. Mediabistro sat down with Pinterest pros to see how they used the site to build their brand. For example, the pet insurance company Petplan advised companies to inject some creativity into their Pinterest pages. ”We recommend pinning both your own products and services, as well as other things you find inspiring,” said Natasha Ashton, the company’s co-founder and chief marketing officer.
For more tips from the experts, read How to Make Pinterest Work for Your Brand.
– Nicholas Braun
The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.
New Career Opportunities Daily: The best jobs in media.
How to Use Pinterest to Build Trust and Loyalty
How to Use the New Pinterest: What Marketers Need to Know
How Pinterest Helped a Mom Win Major Brands as Clients
7 Social Media Trends for Consumers: New Research
Are you wondering what the changing social trends are for consumers?
If so, look no further.
In Nielsen and McKinsey’s Social Media Report, consumers were surveyed to discover how they use social networks.
Here are seven key findings from that report.
#1: More Time Invested in Mobile
The survey found that consumers are increasingly looking to their smartphones and tablets to access social media.
While the PC is still the most widely used device when it comes to social media consumption, the study found that time spent on mobile apps and mobile websites accounted for a 63% increase (compared to 2011) in total time spent.
Additionally, 43% of users said they use smartphones to access social media, while 16% connect using a tablet.
Mobile and particularly apps are where people are spending their social networking time.
Key Takeaway: When it comes to consuming social content, it’s all about mobile. For marketers, that means that mobile has to be your top content priority this year.
If you haven’t done so already, here are some ideas to get you started:
- Set up a mobile website (there’s a free WordPress plugin for this)
- Register your business on location-based services such as Foursquare, WHERE or SCVNGR
- Use SMS and MMS to attract customers
- Build your own app (even if you’re not a developer) using GENWI, Mippin, MobiCart or ShoutEm
- Get more mobile marketing tips in Jamie Turner’s excellent book, Go Mobile!
#2: Pinterest Usage Continues to Rise
Pinterest continues to experience exponential growth since its launch in 2011. The platform had the highest increase in audience and time spent of any social network across all devices such as PC, mobile web and apps.
Pinterest continues to be the most popular social networking site on the Internet.
In addition, a May 2012 Harvard Business Review article titled, “Moving customers from pinning to purchase,” states that:
“Pinterest users reported a surprisingly high correlation between pinning and subsequent purchasing: more than 1 in 5 Pinterest users has pinned an item that they later purchased. In the social world, this is a high conversion rate.”
Key Takeaway: As a marketer, remember that product photography is more important than ever when trying to persuade Pinterest shoppers to pin and buy your hottest-looking items. Capitalize on their shopping experience and make your profile as creative and visually engaging as possible.
Also, don’t forget to engage with people who have pinned your items to see if you could nudge them into buying something!
#3: Social Networking Generates Positive Sentiments
One of the most interesting findings in this survey was that 76% of participants said they experienced positive feelings after engaging in social networking.
Some of the words used to describe how they felt were: informed, energized, excited, connected and amused. However, 21% reported negative sentiments after social networking; examples are overwhelmed, anxious and wasted time. 24% remained neutral.
Consumers generally feel good after engaging in social media.
Key Takeaway: Social media is saturated with sentiment-rich data. Every update, tweet, blog comment or online review is a critical source of data that can inform your CRM program. As a marketer, you should be very interested in gathering and analyzing sentiment data to see if your social messages are producing the desirable outcomes you’re looking for.
#4: Twitter Drives Social TV
Twitter has emerged as the most powerful driver of ‘social TV’ interaction. That means when people are watching the Super Bowl, American Idol or the elections, they are simultaneously using Twitter to share their thoughts and experiences with friends.
In June 2012, a third of active Twitter users tweeted about TV-related content, which was up from 26% at the beginning of the year.
Tweeting while watching TV is becoming a very popular social phenomenon.
Key Takeaway: Social TV is still a new concept for marketers. However, considering that an average of 43 minutes are spent each day watching TV (HubSpot), and that many of those viewers are then sharing their experiences online, marketers should find ways to align any TV advertising with their online strategies (e.g., incorporating hashtags or tweetable sound bites in their TV commercials). This prolongs the conversation about brands beyond the TV, while allowing for extended word-of-mouth marketing.
#5: Social Care is the New Customer Care
Social care is a way for companies to provide regular customer service through social media platforms. The study revealed that one in three social media users prefers social care to contacting a company by phone.
Consumers use a variety of channels for social care. For example, they are most likely to comment or ask a question about a company’s products or services on the company’s Facebook page (29%), on their own personal Facebook profile (28%), on official company blogs (15%), on Twitter (personal handle – no mention of company, 14%) and on Twitter (company’s handle, 13%).
Social care is transforming the way brands respond to customers.
Key Takeaway: Social media has conditioned consumers to get immediate feedback. As a marketer, the risk of failing to meet such high expectations is not just losing customers, but having negative comments about your brand blasted around the user’s network and their friends’ networks. If you can get social care right, you will create a wide gap between your brand and your competition.
#6: Mixed Feelings about Social Ads
Another interesting finding was how people react to social ads. While 33% of people surveyed find ads on social networks to be annoying, 26% are more likely to pay attention to an ad posted by a friend.
Generally a Like is the most common action taken after seeing a social ad (26%), followed by a share (15%) and a product purchase (14%). As far as demographics go, the study found that Asian-American consumers were the most likely to respond positively to social ads, while white consumers were the most likely to be turned off by social media advertising.
A lot of people find social ads annoying, especially if the ads are not relevant to them. Image source: iStockphoto.
Key Takeaway: Because advertising on social media is more annoying than other digital areas, marketers should proceed with caution and make sure their ads are highly relevant and targeted. On the bright side, many people don’t mind social ads if they’re tailored to suit personal tastes and interests. This presents a great opportunity for marketers to raise brand visibility.
#7: Social Listening a Key Consumer Activity
Social media is transforming the way consumers around the globe make purchasing decisions. Consumers are using social media to listen and learn about other consumers’ experiences (70%); find more information about brands, products and services (65%); and compliment brands (53%).
Most social media users are listening to other people's experiences.
Key takeaway: We tend to think of social listening as something only marketers and research analysts do. However, it’s interesting to see that consumers are also active listeners. This is an opportunity for marketers to educate consumers through compelling content, improve customer experiences (using social care) and maintain strong customer relationships to uphold a positive brand image.
Your Turn
What do you think? Which of these trends did you find most enlightening? Please share your thoughts and comments in the box below.
Image from iStockPhoto.
Top 20 Social Media Marketing Articles From 2012
Have you kept up to date with the best social media marketing practices?
Are you looking for actionable tips you can apply to your business?
Here are our most popular articles from 2012.
7 New Facebook Changes Impacting Businesses
Did you follow all of the changes on Facebook in 2012?
Facebook made many changes that impact anyone with a Facebook Page.
The new timeline cover photo for Macy’s.
Several of these changes emerged from Facebook’s fMC 2012 Conference.
The overall message was that Facebook is looking at Pages as a “mission control” point (which is where the MC comes from in the conference title).
Read more for an overview of the changes and how brands can take advantage of some of the new features.
26 Tips for Using Pinterest for Business
To say there’s been a lot of buzz about Pinterest in 2012 would be putting it mildly! Pinterest’s ease of use for visually bookmarking, organizing and sharing things you love made it a hit among individuals and businesses alike.
Whether you have a Pinterest business account or not, follow these tips to get more exposure for your business on Pinterest.
Check out what’s already been shared from your business.
Read more for an overview of how your business could use Pinterest.
30 Social Media Predictions for 2012 From the Pros
Did you follow the evolution in social media practices this year?
Here’s a look at what marketers were talking about at the beginning of 2012.
The convergence of social and mobile. Image source: iStockphoto
Read more to find out what social media experts predicted.
22 Top Blogging Tools Loved by the Pros
Is blogging an essential component of your content marketing?
Here are the blogging tools you need for successful business blogging.
The WordPress app for iPad allows you to use your time on the go.
Read more to discover the new tools the pros love.
24 Must-Have Social Media Marketing Tools
Do you keep track of all of the new social media tools coming out? Do you follow the useful updates of existing tools?
Social media pros shared their favorites to help you choose the best tools to use to improve your social media marketing.
You can use SocialToaster to amplify your message.
Read more to discover the 24 must-have tools.
3 Steps to an Effective Social Media Strategy
According to the 2011 Social Media Marketing Industry Report, 78% of marketers saw increased traffic with just 6 hours a week invested in social media.
Keep your social media strategy simple and give it a chance to be more effective.
How will you measure your strategy’s success?
Read more to discover a three-step plan designed to help you develop an effective, streamlined roadmap for social media success.
13 Tools to Simplify Your Social Media Marketing
Are you a small business marketer struggling to keep up?
Here are the tools you need to simplify your social media marketing.
Use Disqus to expand your blog community.
Read more to discover 13 tools to help you execute your social media strategy effectively.
9 Tips for Running Successful Facebook Contests
Are you like the increasing number of business owners who recognize the value of Facebook contests for their business?
Here’s what you need to know to make your Facebook contests successful.
Fans can enter GoPro’s contest once a day, every day, for a chance to win a GoPro accessory.
Read more to learn 9 tips for making Facebook contests more successful.
26 Tips for Writing Great Blog Posts
Bloggers are always looking for ideas to simplify their content creation process. They sometimes feel like they’re trying to reinvent the wheel time and again.
You’ll discover everything from being Anatomically Correct to being in the Zone for Writing.
Parts of the blog anatomy.
Read more to find out the 26 tips, from A-Z, to help you create optimal blog posts every time you sit down to write.
5 Twitter Tools to Enhance Your Marketing
Here are 5 lesser-known tools that your business should be using. Each of these tools has unique capabilities to help your business get an edge over your competitors.
Tweriod analysis shows you the best time to tweet.
Read more to discover these 5 free tools.
How to Track Social Media Traffic With Google Analytics
Would you like to discover where visitors to your site come from, how engaged they are with your website or if they have converted as a reader, subscriber or customer?
Google Analytics is an awesome free tool. It can give you the information you need to use social media more effectively.
Use Google Analytics to identify the main 3 social media sites that send you traffic.
Read more to know how to track social media traffic.
5 Ways to Enhance Your Facebook Timeline Page With Images
With each new overhaul of Facebook Pages, there have been increased opportunities for brands to use imagery to better promote their offerings and create visual interest, and timeline for Pages is no different.
Timeline Page masthead: The cover photo, profile picture and custom tab images.
Timeline for Pages provides significantly more opportunities to create a visually compelling Page, starting with the masthead.
Read more to explore 5 ways to enhance your timeline Page with images.
10 Creative Ways to Use Instagram for Business
Instagram was acquired by Facebook in April 2012. Clearly, Instagram is a photo-focused social platform not to be ignored.
Zappos shares a glimpse of its colorful workspace.
Here’s how to give your business extra visibility and better engage with the Instagram community.
Read more to discover 10 creative ways to use Instagram for your business.
6 Tips for Using LinkedIn’s New Endorsements
LinkedIn recently made the endorsement process super-easy with just a simple click.
In addition to providing some credibility, this new Endorsement feature can also be considered a networking tool for savvy online marketers, because a LinkedIn endorsement is an easy way to get on someone’s radar.
Endorse others easily by clicking the Endorse button.
Read more to find out how LinkedIn Endorsements can help you.
3 Successful Google+ Pages and Why They Work
How are brands finding the most success with Google+ business pages?
Here’s a close look at the strategies employed by the top brands on Google+. Use these insights to help you mount your own Google+ campaigns.
NASA’s Google+ page engages followers with almost 15 posts daily.
Read more to discover examples of great Google+ pages.
9 Businesses Using Pinterest Contests to Drive Traffic and Exposure
Running contests on Pinterest is a great way to expose your brand to a large audience, attract new followers and engage with your existing follower base.
Well-designed teaser for the HuHot Grill Meal contest.
It gives your brand the opportunity to engage with customers in a personal and cost-effective way.
Read more about why you should consider Pinterest contests for your business.
5 Ways to Increase Your Facebook Fan Engagement
A great way to increase your Facebook fan engagement is to have a call to action on your Facebook Page’s wall. This encourages or even incentivizes fans’ responses to your content, and it can be as simple as a status update.
Neutrogena’s Welcome tab is perfect: it’s fan-gated, incentivizes liking the Page and includes lots of information for non-fans who may not want to click Like.
Fans enjoy interacting with your Facebook Page and your Page will benefit the most with increased visibility, traffic and marketing opportunities.
Read more to discover 5 effective ways to call your fans to action.
5 Ways to Grow Your Exposure With Instagram
In the last year, photo sharing has become an increasingly popular method of social interaction.
Instagram is a free application for iPhone or Android that lets people take photos, apply filters to change the look of the photos and then share them on Instagram or Facebook, Twitter, Tumblr and Foursquare.
Instagram photos (from left to right) on Twitter, Tumblr, Foursquare and Facebook.
This represents a great opportunity for businesses to participate in this thriving community.
Read more to find out how to successfully use Instagram.
10 Ways to Grow Your Facebook Following
Are you are looking to grow your Facebook community? Now is a great time to examine your Facebook activities, cut out what isn’t working and expand what works.
Your Facebook Page name and original comments will travel with shared photos.
Read more to learn 10 tips to help grow your community.
5 Ways to Use Google+ to Improve Your Search Engine Optimization
Do you want to improve your search engine optimization? Google+ should be on your short list of activities. Google+ is making its presence known in Google search results now.
Toyota’s Google+ page activity dominates the top spot.
Read more to learn some ways you can ensure that your Google+ usage will help with your search rankings.
What do you think? Which article did you most enjoy on Social Media Examiner? Please share it in the comment section below.
Image from iStockPhoto.
5 Tips for Creating Pinterest Images That People Love to Share
Do you want to get more from your Pinterest marketing?
Are you looking to get more traffic, pins and repins?
If you want to make the most of Pinterest, you need to create images.
A great image can increase traffic, get you more pins and repins and improve your presence on Pinterest.
Below are 5 tips to help you create a Pinterest-friendly image.
#1: Use Relevant Labels on Your Images
Great Pinterest marketing starts with the images you publish on your blog or website. One of the first things you need to do is use a relevant label for the images you publish.
When someone pins an image from your website or blog post, the label that automatically appears in the description is the name you give your image. When you give your image a good name, it’ll automatically have a good description when someone pins it.
If someone pins your image without changing the image description, your image will still be effective.
Instead of labeling your image as Image 1 or Image 2 (or any other random name), label your image with a relevant name, specific to your image.
It’s worth taking the time to do this, at least for the most prominent images on your site.
For example, if you’re writing a blog post and you have several images, you can give the cover image the same name as your blog post. If possible, you can also label the other main images in the post with names relevant to the title of your post.
Always label your cover/first image.
A great example is the post “How to Add Facebook Comments to Your Blog” by Francisco Rosales on SocialMouths. If you take a look at the cover image, it has the same name as the title of the post.
The image name will appear in the description.
Try it. Visit the post, pin the image and see what appears in the description. The label of the image is the same as the title of the blog post. And if you visit other posts on this blog, you’ll probably find a relevantly labeled cover image as well. These images will have a good description when pinned on Pinterest.
So always make sure you label your images.
#2: Write a Text Message on Top of Your Image
You can add a text message onto your image. This means your images will have their descriptions with them all the time.
If you visit the popular section on Pinterest, you’ll notice that most of the images have a description in the description box, directly on the image itself or on both.
A plain image by itself might not always make sense. But if you add a description, people immediately understand what the image is about.
If possible, write a message on the image.
In the example above, Wong Ching Ya wrote “19+ Facebook Timeline Features and Resources You Should Know!” on the cover image of the article. When you come across this pin on Pinterest, you immediately know what the post is about thanks to the image. You won’t even have to read the description.
A great tool for adding text to images and screenshots is Snagit from TechSmith and a free alternative is Gimp.
#3: Add a Logo or Name to Your Image
When you add your business name, website or logo, you’re also making your images more effective. You could also add other text on your images, such as your Twitter handle.
This way if your image is pinned onto another Pinterest board, everyone knows who created it and others will find your site and your social media profiles.
Adding the website address to your pins can increase traffic.
A great example of this is Sevenly. When you visit their board Inspirational Image Quotes, you notice that the pins have the link to their website Sevenly with the quote on the image.
When you look at the above image, you instantly know the source and the artist who created it.
Just take a look at the above pin. When you see the pin, you instantly know who created the image, even if you find it under another Pinterest profile.
#4: Ask People to Pin Your Images
Some people decide to use Pinterest cautiously to avoid possible copyright issues. You can learn more about this issue by reading this post by Kirsten Kowalski. They’re still waiting for Pinterest to fix the issue.
You can make it easy for others to share your images by asking them to pin your image. For example, you could display a message such as “Feel free to pin,” “Feel free to share on Pinterest,” etc. This way, others are more likely to share your images.
This might also increase the number of pins and repins you get. Studies show that Facebook posts get more likes when you ask people to like and more retweets on Twitter when they’re asked to retweet a tweet. Similarly, if you ask others to pin or repin your images, they might listen to you.
Asking for pins and repins might get you more of them.
#5: Keep Your Descriptions Between 200 and 300 Characters
It’s not only important to create fantastic images for your website and blog, it’s also important to pin your image with a description and share it with your followers on Pinterest.
Keep the length of your descriptions between 200 and 300 characters.
Make sure you write descriptions that are between 200 and 300 characters long. A study by Dan Zarrella shows that pins with descriptions around 200 characters long get more pins and repins.
So put some work into each of your pins and write good descriptions. A good description that tells the story behind the image can capture followers and make your pins more shareable.
Use these tips to create images that will be shared repeatedly on Pinterest.
What do you think? What makes a good Pinterest-friendly image? Have you got any other tips you would like to share with us? Please leave your questions and comments in the box below.
Pinterest Marketing: What Marketers Need to Know to Succeed
Are you wondering if Pinterest can help your business?
Do you want to get more traffic from your Pinterest account?
To learn more about the power of Pinterest for marketers, I interview Beth Hayden for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Beth Hayden, author of the new book Pinfluence: The Complete Guide to Marketing Your Business on Pinterest.
Beth shares her insights into how Pinterest can drive more traffic to your website or blog.
You’ll learn tips and techniques on what images work best on Pinterest and why content behind the image matters.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen Now
You can also subscribe via iTunes, RSS, Zune, Stitcher or Blackberry.
Here are some of the things you’ll discover in this show:
Pinterest for Marketers
Beth talks about the demographics of Pinterest users. The latest number of Pinterest users is about 11 million.
Up to 80% of Pinterest users are women between the ages of 25 and 55. Beth says that the demographic is shifting and there are more men joining. Pinterest users are fairly affluent, with a salary of $50,000+.
80% of Pinterest users are currently female, but more men are joining so the demographic could change in the future.
Discover Beth’s theory behind the success of Pinterest and why there’s something addictive about it.
Listen to the show to find out more about Pinterest and how it draws you in.
What Pinterest offers marketers.
Beth shares how Pinterest is a great source of referral traffic for websites and blogs, even when compared to other social media sites. At present, Pinterest is driving more referral traffic than LinkedIn, Google+ and YouTube combined. And the only social media site driving more traffic than Pinterest is Facebook.
You’ll learn how Pinterest can drive referral traffic back to your blog or website as Beth goes through all of the steps involved.
You’ll discover what makes Pinterest different from Twitter, Instagram and Facebook. The secret is in Pinterest’s simple model of videos and images on boards that are linked back elsewhere.
Listen to the show to understand how this visual billboard platform can work for you.
What social actions happen on Pinterest.
On Pinterest there are three action buttons: Repin, Like and Comment.
Visitors can choose to repin, like and comment on the images shared on Pinterest.
Beth explains the importance of repinning—how every time something is repinned, it’s shared with the person’s followers—and how this becomes exponential. You’ll also discover what works best on Pinterest between liking, repinning and commenting on pins and the reasons why they are different.
Beth shares why she believes that people should take more advantage of commenting on pins. It’s an opportunity for marketers to create more engagement.
Listen to the show to learn how to get more out of your Pinterest marketing.
How pinboards work.
Beth explains how pinboards are collections of images and videos. Beth describes the process as creating a collage out of images that you cut from magazines.
The pinboard is the heart of Pinterest.
Beth suggests making your boards as specific as you can. For example, instead of having a generic recipe board, you need to be more specific and maybe break it out into entrée recipes or dessert recipes. The more specific you are, the easier it is for people to see your interests.
Listen to the show to hear why the pinboard is the heart of Pinterest and what the two key pieces are.
How to build a following.
Beth believes that a following on Pinterest is as important as a following on any other social media site. Building a following on Pinterest can take more time than on other social media sites, even if you are fairly active.
You should consider quality over quantity because you want to have an engaged audience that really likes what you are sharing. The better your content is, the quicker and better you will build your audience. You need to be a content curator on Pinterest.
Listen to the show to find out how to become the “go-to” person on Pinterest.
How to grow your email list.
Beth explains how Pinterest can help build your email list. First you’ll need to make sure the traffic from Pinterest goes back to your website or blog. Then the best way to get them onto your email list is to have a prominent opt-in form on your website or blog.
Place a big opt-in form on your website or blog to make it easy for visitors to get on your email list.
In your Pinterest profile you have an opportunity to put a link to your website. Make sure it goes back to a landing page, where your visitors can get free products in exchange for their email address.
Remember, on Pinterest you can also market your webinars and conduct other list-building activities.
Listen to the show to hear why Pinterest is ideal for service businesses.
What are the best images to share?
You’ll find out what size images or video work best on Pinterest.
The maximum width you can use for images on Pinterest is 554 pixels.
And you’ll also learn why very tall images should be avoided. They tend not to work well, because once someone scrolls all the way to the bottom of the image, they are less likely to scroll all the way back up to repin it. So if you have a long infographic, make sure you have a shorter version that is more pinnable, then link the smaller version to the full infographic on your website.
Use a short screenshot of a long infographic and link back to the full version of the infographic.
Some images are more compelling than others. The type of pictures that get repinned are often gorgeous travel photos, great-looking recipes and practical “how to” content.
You’ll sometimes find that even though the picture isn’t visually pleasing, it’s the content behind that people are really interested in.
One of Beth’s favorite tricks on Pinterest is what she calls “photo badges” where you can take an image and put text on top of the image to describe content behind the link.
A great example of a photo badge that is highly pinnable! This image has driven thousands of visitors to Nester Smith's blog, thenester.com.
Although Pinterest shows you how many times your pin has been pinned or liked, it doesn’t show you which pin is sending traffic to your site. To find this out, you need to track it on your website or use Google Analytics. Google Analytics is great for finding out which individual pin is sending traffic to your website or blog.
Listen to the show to hear Beth share a story about a lady who gets an amazing amount of traffic from “photo badges.”
How to enable a website or blog for Pinterest.
It’s important to have a Pin It button on every page of your website or blog to make it easy for people to share your content on Pinterest. Once your content is on Pinterest, others will be able to repin your images. As these images are shared across Pinterest, you’ll get more links back to your website.
Beth explains the importance of making sure the images on your website are pinnable. Some visuals are not pinnable, such as Flash banners. If you want to be sure your visual images are pinnable, try to pin them to your own Pinterest account.
And if you have a Pinterest account, make sure the Pinterest icon is together with your other social media icons wherever you publish them.
http://www.youtube.com/watch?v=gRwy0mOAJ7U
Listen to the show to hear more about the Goodies section on the Pinterest About page.
How #hashtags help with visibility in search.
Beth explains how hashtags and Pinterest work the same way—but they don’t work quite as well—as they do on Twitter.
You can enter a hashtag into the Pinterest search box in the top left corner of the site. This pulls up the pins with either the whole #hashtag or the words searched for. At present this seems to only pull in recent pins.
Listen to the show to find out why Pinterest hashtags aren’t great for SEO.
Beth’s Pinterest marketing tip.
You’ll find out how you can search Pinterest to find out what people are already pinning from your website or blog.
Go to the URL field in your browser and put in pinterest.com/source/yourwebsite.com. Pinterest searches of all of its images and pulls up everything from the domain that has been pinned by users. You’ll discover what others are pinning from your website, who’s pinning it and the description on it.
Go to pinterest.com/source/yourwebsite.com to discover what content people are sharing on Pinterest.
Whether you are just starting out or have been on Pinterest for a while, take a look to see what content is taking off with pinners. It’s super-valuable and you will be surprised.
Listen to the show to learn how checking out this tip can help you discover what images are working.
Discovery of the Week
If you have a blog or a website with lots of images that you think people would want to share on Pinterest, then this Pinterest plugin by Phil Derksen is the tool that you’ll want to use.
This WordPress plugin has a free version and a paid version. It allows users to select from your article an entire array of images. All of the images in your blog will show up in a cool interface from which users can then choose and pin on Pinterest. This tool can also show the number of times an images has been pinned.
The Pinterest plugin allows users to share images from your website through their pinboards.
Listen to the show to learn more and let us know how these work for you.
Other Show Mentions
Social Media Marketing World is Social Media Examiner’s latest mega-conference—taking place at the waterfront San Diego Marriott Marquis & Marina in San Diego, California on April 7-9, 2013.
As you’d expect, Social Media Examiner recruited the biggest and best names in the world of social media marketing for this conference. Only the best for you! Be sure to check it out.
Key takeaways mentioned in this episode:
- Connect with Beth on her website
- Grab a copy of Beth’s new book, Pinfluence: The Complete Guide to Marketing Your Business on Pinterest
- Read Beth’s articles on Copyblogger
- Try the WordPress plugin Pin It Button by Phil Derksen
- Check out Art Camp for Women on Pinterest
- Use Google Analytics to track which pins are sending traffic to your site
- Check out Pinterest’s Goodies section
- Click on http://www.socialmediaexaminer.com/love/ to tweet about this podcast
- Learn more about Social Media Marketing World
Help Us Spread the Word!
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If you enjoyed this episode of the Social Media Marketing podcast, please head over to iTunes, leave a rating, write a review and subscribe.
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What do you think? What are your thoughts on Pinterest as a marketing tool? Please leave your comments below.
