Archive for advocates

7 Steps to Empowering Your Natural Advocates

August 19, 2012 / MelissaBarker / No comments
As Internal Community Managers, it is important that we empower our advocates with the knowledge, tools, and motivation to be successful influencers... I've found that these seven steps are effective at helping the natural advocates reach their fullest potential.
Category: advocates, community engagement, Community Management, Influence /

Influence vs. Advocacy in a Social Media Crisis

July 16, 2012 / ChrisSyme / No comments
When it comes to crisis communications planning, we need to keep in mind the effect that each of these groups will have on our message, and what the advantages and disadvantages of each may be.
Category: advocates, Influence, Influencers, infographic, Infographics, jay baer, Social Customer /

Facebook 2012 – the Year of Engagement +1

January 26, 2012 / Alex Smith / No comments
With EdgeRank dominating brand page content and Facebook changing the focus of activity and applications through timeline and actions respectively, it’s fair to say that brands now need to work harder than ever to engage their audiences.
Category: 2012, actions, advocates, Applications, apps, Best Practices, Community Management, Consumers, Content, Engagement, evangelists, Exclusive, facebook, fans, Marketing, Metrics, Platforms, Revenue Models, Social Business, Social Customer, Social Media, social networks, strategy, Users /