Archive for Followers
7 Popular Types of Social Media Fans [INFOGRAPHIC]
Many different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7 categories. Once you understand who these customers are, it’s easier to target them to improve brand awareness, find leads, and drive sales.
Category: Advertising, Content, facebook, fans, Followers, Marketing, Social Customer, Social Media, Social Media Marketing, social networks, Yes /
7 Ways You Can Effectively Lose Social Media Followers
This isn’t hard to respond to comments on some platforms like Facebook where most comments can be visibly seen on the post itself. However, mentions of your brand can be harder to track on forums you’re not a part of or on social networks like Twitter where you get a steady stream of content on your feed. To help you monitor mentions of your brand, you can use a tool like Mentions to track your name and get real-time alerts.
Category: fans, Followers, loyalty, Marketing, Opinion, Social Media, Social Media Marketing, social networks /
How Much Is an Engaged Social Customer Worth?
Last year an employee was sued for taking the Twitter followers he’d amassed with him when he left his company. The case focused attention on just how much a Twitter follower was worth. Suffice to say that since then, a good deal of effort has gone into highlighting just how many followers are fakes. So it’s clear that not all followers are of equal value to you.
How to Gain Followers on Twitter, According to a New Study
Warren Buffett gained almost 100,000 followers on Twitter in just over an hour, but how can less famous users amass a Twitter following?
A statistical study from Georgia Tech challenges the notion that social media rewards those who talk too much about themselves. Instead, posting informational rather than self-expressive content contributed to the accumulation of followers, the study found.
That’s right, tweeting what you had for breakfast is likely to cost you followers over time.
Although Warren Buffett’s first tweet “Warren is in the house” could be seen as self-expressive, most of those choosing to follow him likely read the statement as an indication that Buffett’s views on investment, tax policy and politics will follow, if the study is correct.
Complaining or otherwise expressing negative sentiment inhibited follower growth, while expressing positive sentiment helped facilitate it.
“It matters what you say, and how you say it,”study authors Eric Gilbert and C.J. Hutto and Sarita Yardi wrote.
But while informational content beat out overly personal content, simply broadcasting the content was not the way to go, according to the study, which found “a very strong negative effect of broadcast communication techniques during the process of network formation.”
Hashtags may appear to be in excessive use on Twitter, but the study found that overuse turns would-be followers away. On average, users employ hashtags in about a quarter of their tweets, according to the study.
The study appears to be the first longitudinal look at follower counts on Twitter, accounting for some of its novel findings. Researchers tracked 507 Twitter users and their follower counts for 15 months.
Check out our post on how to follow and un-follow other Twitter users here.
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Category: C.J. Hutto, Eric Gilbert, Followers, georgia tech, News, Sarita Yardi, social influence, social influencers, twitter, Warren Buffett /
The Mystery Behind 15,000 New Pinterest Followers
Let me be clear upfront: If you’re looking for a step-by-step guide to gaining 15,000 new followers on Pinterest in a very short time this is not the blog post for you. My purpose, from a social media strategy perspective, is to solve a mystery.
Tools for Following, Unfollowing and Managing Lists on Twitter
It’s been a while since SocialTimes did a round-up of the various tools that helped users manage their Twitter accounts by finding who to follow, following new people, unfollowing many people at once and organizing groups of users they follow into lists.
Since our last round-up, Twitter has restricted use of its API significantly, causing several tools to shut down. No longer functional are Untweeps, Just Unfollow, Twit Cleaner, Who Follows Whom and Tweet Effect. Tweeter Karma is still functional but has had to remove its bulk unfollow tools.
Twitter has earned itself a reputation for copying or buying most of the best tools that improved its service, which, early on was little more than a crude functionality to publish short blog posts publicly to the Web.
But for all its professionalization, Twitter still doesn’t have a very handy way for users to find one another, keep track of who follows whom, and organize their lists.
We went searching for third-party tools that make these tasks easier. Here’s what we found.
Free Tools
Manage Flitter allows you bulk unfollow. It displays a list of users. You check those you no longer want to follow and hit “unfollow” once. The tool also allows you to search among your followers for fake users, users who never tweet or users who tweet so much they may be hiding other content.
Iunfollow.com displays lists of user names sorted by reciprocal and unreciprocal follows and allows you to click a button by each name to unfollow that user. Unfortunately, the tool doesn’t import the user bios; just a link to their profile on Twitter, so you end up having to click around a fair amount.
Commun.IT offers a lot of features for a free tool: It will help you find people you may want to follow based on up to three keywords. It also suggests those you may want to unfollow, based on low influencer scores and low engagement with your content. It also surfaces tweets that may deserve a reply. All of these actions can be done within Commun.IT. One downside: The algorithms were not especially sharp in our test run.
Twitilist provides a graphical bulk list editor interface. You can drag and drop users you follow into the various lists you’ve created.
Paid Tools
If money’s no object, there’s no shortage of third-party tools to help you manage your Twitter content and connections.
We hear good things about Tweet Adder, which works to schedule tweets, beef up search results and display who follows other users in addition to supporting bulk following and unfollowing. Cost: a one-time fee of $55 for a single Twitter account.
SocialBro also comes highly recommended, despite its cheesy name. It offers detailed analytics about your Twitter accounts in addition to list and follower management. Plans run between $6.95 and $149 a month.
BrandChirp which includes monitoring tools as well as some powerful bulk follow and unfollow tools. For instance, the user can type a user ID and then follow all of the accounts that user follows by group selecting them. It costs $12 per month.
SocialOomph allows you to automatically direct message and/or follow every user who opts to follow your account. It also allows you to “hide” certain tweeters without unfollowing them and some other tricky follower management techniques. It costs $36 a month.
Tweepi allows you to discover and follow new users, unfollow users, find and unfollow inactive users and block followers who send spam. A premium subscription allows you to sort by Klout score, too. The service costs $7.95 to $14.95.
Friend or Follow is a multi-platform dashboard that includes Twitter list management tools similar to Tweepi’s. It costs between $10 and $100 a month, depending on the plan.
If we’ve missed something, tell us in the comments and we’ll add it!
New Career Opportunities Daily: The best jobs in media.
Losing Twitter Followers? 13 Possible Reasons Why
So you have been building your Twitter presence and gained a moderate following. And yet, you find that you are losing followers, or those that follow you quickly unfollow shortly afterwards. Why?
How HP Became the First Company to Reach 1 Million Followers on LinkedIn
Hewlett Packard is the first company to reach one million followers on LinkedIn, the companies announced today.
LinkedIn added “follow” buttons to company pages in February 2012: a free, opt-in service for LinkedIn members to receive updates from companies that interest them. The company introduced a paid service, targeted status updates, in April of that year to help companies send messages to specific segments of their audience, or followers, by things like company size, seniority, or job function.
The announcement of HP’s milestone, which appears in today’s post on LinkedIn’s marketing blog, is in part a testimonial about the paid service.
Through its followers and their first, second, and third level connections, HP said it has broadened its reach to 43 million professionals within the LinkedIn community.
Followers are 2.5 times more likely to recommend the company to a colleague than non-followers, according to LinkedIn.
HP used the targeted ads to reach followers in its target demographic: senior-level decision-makers. In two months, the company said it increased its follower count by 300,000 people.
“The targeting capabilities allow us to streamline our presence on LinkedIn and optimize our go to market efforts, targeting enterprise solution messages to IT executives or delivering news about SMB offerings to followers in companies with less than 500 employees, globally, regionally or at the country level,” explained Natalie Malaszenko, vice president of digital marketing for HP in a statement. “The targeting possibilities are both broad and specific and allow us to optimize our content strategy in real-time, increasing the value of every single piece of content from HP.”
See LinkedIn’s visualization of HP’s milestone below.
New Career Opportunities Daily: The best jobs in media.
Category: data, Followers, Hewlett Packard, hp, linkedin, milestones, News, Statistics, targeted status updates /
Building Your Social Community: Start from the Ground Up
Building new communities can certainly be a challenge, but the opportunities provided by a small audience can also give the community manager a greater opportunity to engage directly with those who care most about what the company is doing.
8 Twitter Best Practices
Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business.
