Archive for social marketing strategy

Is Social Marketing Automation Cheating or Creepy?

June 16, 2013 / ginidietrich / No comments
A high-volume content space, requires a high-volume method. Whether you’re using a mentions alerts system, or a follow/unfollow system such as Manageflitter, or a third party app, you are going the automation way. And a dose of automation with the right level of observation is healthy.
Category: Content, Marketing, marketing automation, Social Customer, social marketing strategy, Social Media, Social Media Marketing, twitter, Yes /

Social Media Winners and Losers for April and May

June 14, 2012 / mlewis1 / No comments
Winners and losers in social media in April and May, including thumbs up to Oreo, Pepsi and Southwest Airlines. For Pepsi and Wendy's -- not so good.
Category: Let’s Fly Cheaper, Live For Now, McDonald’s, Monster Energy, Oreo Moments Gallery, Pepsi, Social Business, Social contests, social marketing strategy, social media battle, social networks, Social Scorecard, Southwest Airlines /

Social Marketing Trends to Look For in 2012: Predictions from Top Marketers

January 26, 2012 / mlewis1 / No comments
We all wish we had a crystal ball we can consult whenever we need to peek into the future. Short of offering our peers that magic crystal, we connected with some of the best and brightest to ask them to predict what 2012 has in store for us. We compiled the collective wisdom of 34 renowned experts in the field of strategy, marketing and technology in our free eBook: 2012 Social Marketing & New Media Predictions. We asked about the top social marketing developments, new technologies, biggest challenges, and top news resources. Here’s a peek into the biggest social marketing developments you need to prepare for this year. Your magic keyword cloud reads: integration, mobile, new influence, relevancy marketing, social business revolution, real-time analytics, convergence, and trust as a social currency.
Category: 2012, Andrew Patterson, awareness, brian solis, dave peck, david berkowitz, david meerman scott, Debi Kleiman, Digital Leader, Doug Haslam, ekaterina walter, Erik Qualman, Inc., jason falls, jay baer, Jim Storer, Jonas Klit Nielsen, lahey clinic, laura fitton, Lora Kratchounova, Major League Baseball, marc meyer, Mark Lazen, marketingprofs, Matthew Grant, Michael Pace, Mike Lewis, Mobile, pamela johnston, Paul Gillin, predictions, real-time, relevancy marketing, Robert Collins, social marketing strategy, Social Marketing Trends, Social maturity, Social Media, Social Media Breakfast, Social Media Marketing, Socialnomics, Stacy Debroff, Stephen Murphy, steve rubel, Tim Hayden, Top Marketers, Year of integration /