Old Spice | srtOnlineMedia.com

Archive for old spice

Old Spice’s Terry Crews Meets His ‘Son’ in New Ad

May 14, 2013 / Seth Fiegerman / No comments

Terry Crews is back in another Old Spice ad campaign, and he's got a little company.

In the video spot above, called "Baby," Crews shouts that Old Spice's new shaving gel is "newer than a fresh pair of socks," only to get a little surprise when the socks speak up, followed by a talking jersey, waffle iron and solar panels. But the real shock comes when a very muscular child appears and says, "they're not as new as me." It's at that moment that Crews realizes he has a son.

Old Spice launched "Baby" and another ad called "Shower," which you can watch below, on its YouTube and Facebook pages Tuesday as part of a new digital campaign to promote a new line of shaving gels Read more...

More about Old Spice, Old Spice Guy, Business, and Advertising

Category: Advertising, business, old spice, Old Spice Guy /

The Old Spice Guy Is Selling Beer in Israel

May 9, 2013 / Todd Wasserman / No comments

Have you ever wondered what became of the Old Spice Guy a.k.a. Isaiah Mustafa?

It turns out he's alive and well and selling beer in Israel. In this ad for Maccabee Beer, Mustafa employs some of his trademark eloquence ("Did you ever taste the silent splendor of a sunrise?") to convince a bar patron that Maccabee's new taste is actually good. Mustafa here appears to be a stand-in for President Obama and delivers his philosophical treatise on taste from what looks like the Oval Office. In the end, the patron is convinced, which sets off a round of rejoicing in the whole nation of Israel. Mustafa, who was integral to Old Spice's social media-driven turnaround in 2010, appears to be working his magic for Maccabee as well: The video has gotten more than 800,000 views since April Read more...

More about Advertising, Marketing, World, Old Spice, and Old Spice Guy

Category: Advertising, Marketing, old spice, Old Spice Guy, world /

Friday Morning Laughs – Mr. Wolfdog Takes Over The Internet

March 15, 2013 / Megan O'Neill / No comments

Happy Friday, ladies and gents! The weekend is just around the corner and we’ve rounded up some of this week’s funniest videos to help you make your way into the weekend with a big ol’ smile on your face. This week’s roundup includes the latest amazing marketing campaign from Old Spice, an adorable singing 4-year old, Game of Thrones, corgis, seals, Louis C.K. and more. Enjoy!

Old Spice | Meet the Wolfdog

Old Spice officially blew my mind this week, and if you’ve met Mr. Wolfdog then odds are they’ve blown your mind as well.

Mr. Wolfdog, Old Spice’s new Chief Director of Marketing, graced the Internet with his presence earlier this week and his been spreading business wisdom, hiring interns, playing Xbox Live, doing people’s homework for them, recording an album of “business music”, recording ring tones, and more.

Check out Mr. Wolfdog’s intro video, read our post from earlier this week and visit mrwolfdog.com or follow Mr. Wolfdog on Twitter to stay up-to-date on all his amazing shenanigans.

Four-Year-Old YouTube Sensation Sings for Ellen!

After you’re all Wolfdogged out, check out this adorably amazing video!

Game of Thrones – 1995 Style

What if Game of Thrones had been on television in 1995? Here’s what the intro would have looked (and sounded) like!

Pepsi MAX & Jeff Gordon Present: “Test Drive”

Pepsi MAX racked up over 10 million views this week for this prank video featuring race car driver Jeff Gordon in disguise.

Corgi puppy sees a mirror for the first time

Hey look! It’s a cute little corgi puppy seeing himself in the mirror for the first time!

Seal Pup Slip n’ Slide (surfboard remote camera)

Hey look again! It’s cute little baby seals!

HBO Special: Louis C.K. – Oh My God Trailer

And finally, check out this epic trailer for Louis C.K.’s new HBO special. The trailer has racked up over half a million views this week.

Megan O’Neill is the resident web video expert here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.

New Career Opportunities Daily: The best jobs in media.

Category: Friday Morning Laughs, funny, old spice, video, Web Video, Wolfdog /

Learn How To Succeed At Business From Old Spice’s Mr. Wolfdog

March 12, 2013 / Megan O'Neill / No comments

The world of business will never be the same, thanks to Old Spice’s new Chief Director of Marketing, Mr. Wolfdog. The business-savvy canine has taken Teh Interwebz by storm since he announced his ascension to the company yesterday on Twitter and YouTube. Over the past 24-hours, Mr. Wolfdog has been sharing his business prowess with the world, with training videos, a webinar, an interactive Interview Trainer and more. Read on to find out more about how Mr. Wolfdog can help you succeed at business.

Haven’t met Mr. Wolfdog yet? Check out his introduction video, ‘Meet the Wolfdog,’ below. Mr. Wolfdog explains that, “Old Spice was looking for someone to market their new wild collection of scents. Someone from the wild. And I guess that’s me—Director Wolfdog, new Executive Director of Marketing.”

When Mr. Wolfdog first introduced himself, it wasn’t quite clear where Old Spice was going to take this, but it looks like Mr. Wolfdog has taken things into his own hands and he’s using his amazing and insightful knowledge of the business world to educate the public on everything from how to operate computers, to how to value your employees.

Yesterday, Mr. Wolfdog even ran a 23-minute webinar to teach viewers “How To Make The Sales!” You can check out the very informative webinar below.

But my personal favorite tool is Mr. Wolfdog’s Interview Trainer—an interactive game that helps you work on nailing eye contact so you can nail a job interview. You can check it out at teachmetojob.com.

If you manage to nail Wolfdog’s Interview Trainer, you may have what it takes to be his new personal assistant—That’s right! He’s hiring a personal assistant! Think you have what it takes? Check out the video below and “reply on the Twitters with #workforwolfdog” to tell Mr. Wolfdog why you deserve to be his personal assistant!

Want to stay up-to-date on the latest Mr. Wolfdog shenanigans? Head over to Mr. Wolfdog’s Tumblr at mrwolfdog.com.

Update [1:15pm EST]: Mr. Wolfdog is now interviewing potential personal assistants live in a Google Hangout. Watch it here.

New Career Opportunities Daily: The best jobs in media.

Category: Marketing, Mr. Wolfdog, old spice, twitter, video, Web Video, youtube /

Musician Makes Epic Dub Remix With Old Spice Muscle Music Campaign

August 29, 2012 / Megan O'Neill / No comments

By now you’ve likely seen the new Old Spice Music Music campaign—an interactive collaboration with Vimeo starring Terry Crews that lets viewers play their own music with the pumped up Old Spice guy’s muscles. Musician Aaron Isles proves that you can make awesome music with nothing but Terry Crews’ muscles (and a little Ableton tweaking) in an epic Dub Remix that came across our viral radar this morning.
continued…