Archive for social engagement
3 Simple Ways to Measure Your Social Media Results
Are you looking for better ways to measure your social media activities? Do you know if your social media efforts are worthwhile? Social media measurement is one of the most frustrating challenges business face. In this article I’ll show you three simple measurement strategies that can fit into one of your future campaigns. Why Measure? In [...]
Twitter and Customer Service: Maximizing Responsiveness in 140 Characters
Consumers are heading to Twitter with customer service issues, and when they do, 32% expect a response within 30 minutes. What are the risks of not being there to respond, and how can a brand set-up an effective response strategy on the micro-blogging channel?
Marketing Lessons From the Kardashian Family
Love them or hate them, the Kardashian family knows how to market themselves. Okay, so they have a reality TV show (or four) -- that helped. But they are still social media marketing and branding superstars. So here's how you can Keep Up with the Kardashians on your own social media networks.
Category: branding, Content, Marketing, social engagement, Social Media Marketing, social networks /
The Role of Humor in Social Media
The power of humor can be a formidable asset in the world of social media marketing, but it is not an appropriate tool for every brand and must be wielded with discretion. Here are a few key elements a marketing director should keep in mind when considering employing some comic relief.
Category: Analytics, Behavior, Best Practices, community, Content, Education, humor, Research, social engagement, Social Media, Social Media Marketing, strategy, Yes /
Infectious Social Media: What Advertisers Can Learn from "The Walking Dead"
The Walking Dead has managed to capture the attention of fans, and the benefits are clearly showing on social media platforms. The series has used social media to help push itself into the spotlight: here are some takeaways that advertisers might want to take note of.
Facebook: Understanding the Business Benefits
Facebook allows businesses to build a community with the potential of turning a proportion of those community members into customers. Here is a basic yet comprehensive guide for business owners who have not yet gotten started with Facebook.
Facebook and Telecommunications in the Event of a Family Emergency
Facebook and smart phones are invaluable tools for dealing with all of those involved in an extreme family emergency. But there is some very important – and very simple – etiquette that needs to be followed in order to make a bad situation better instead of making it worse.
Maintaining Strong Facebook Communities: 3 Essential Steps
Here are the three most essential tenets of maintaining strong and active communities on Facebook. These steps outline the most important areas of focus that a community manager should work on in order to ensure that the community is engaged and begging for more!
Category: Best Practices, community, Community Management, facebook, google, listening, Opinion, social engagement, Social Media, strategy, twitter /
Tumblr for Business: Content
There are seven different types of content your business can post on Tumblr. There's a visual header whenever users are creating a new post that showcases each different type. We’ll explain each one with some examples and practical business applications.
Category: Best Practices, branding, Content, content marketing, Social Business, social engagement, Social Media Marketing, strategy, tumblr, Yes /
Twitter Chats and Hashtags: 5 Strategic Ways To Increase Twitter Engagement
Just like you wouldn't show up to a black-tie event in a bathing suit, you shouldn't arrive on Twitter with a Facebook mentality. Knowing the personality of each network is going to be a huge head start for you, so here's what you need to know about Twitter's.
Category: Community Management, hashtags, Social Business, social engagement, strategy, twitter, twitter best practices, twitter chat, Yes /
