Archive for Platforms
I don’t think I’m being too controversial to say that women drive the majority of e-commerce and social sharing. Yet this infographic asserts that men are driving eCommerce and social sharing, and that a Google Plus share is worth five times what a Facebook share is and nine times what a Pinterest share is worth.
It isn’t just your imagination – the internet is becoming less of the “too nice” place that The Atlantic speculated it was turning into and advancing into a state of “social rudeness” where arguments are increasingly made public rather than privately discussed.
While content is obviously important, what is more important is the context it is provided in. A lot of successful entrepreneurs and marketers have shown us that in order to truly make the most out of digital marketing, it is imperative that firms are able to integrate technology with creativity.
When you get your business blog started, it’s tempting to invest in a custom blog design, theme customization, or other features that will set your business’ blog apart from the rest. My advice on this is quite simple: DON’T.
Last month, Foursquare’s CEO Dennis Crowley addressed rumors that Foursquare’s growth had become stagnant, which he said simply weren’t true – in fact, they consistently see their numbers grow by 10-30% each month. However, he did admit that Foursquare was no longer the “shiny, new thing” in the world of social media.
Klout, like other disruptive companies, has been trying to figure out the best way to provide value to the people who use it. Klout has definitely succeeded in becoming a noteworthy metric to help identify influencers. And soon, there's going to be a whole new level added to the Klout world... Klout is becoming a social network themselves. Some may call it a pivot, others may call it growth, but any way you look at it this is a big step for the company. Essentially the scorekeeper is now playing the game.
Most companies who are using social media correctly know the value of a strong blogging presence to inform and entertain their customers. But while social media is a multiple-times-a-day priority, your followers will start to get a bit bored if you post links to your own articles exclusively.
Solaborate, a new social network for tech professionals, is seeing its beta launch. It's a professional network whose Los Angeles, California-based platform gives more weight to companies and technology professionals.