Archive for Convo at the PowWow
Josh Reed (left) took his idea for a clothing line for Millennials to Curt Cuscino (right) and his team at HypeLife Brands. In addition to creating an identity that resonates, the agency was charged with assisting with product development, distribution and social media presence. In this conversation with Josh and Curt, we explore the process of creating the Everyday Noble Clothing brand and bringing it to market.
Laura Fitton, Inbound Marketing Evangelist at HubSpot, sees Inbound Marketing as composed of three key processes: get found, convert and analyze. In this conversation, Fitton presents two brief case studies illustrating the power of Inbound Marketing. We also contrast Inbound Marketing with its cousins, Outbound Marketing and Content Marketing, and examine where Inbound Marketing is headed.
Mitch Lieberman and Neil Glassman explore how the term “engagement” is applied in the context of social media, as well as whether better employee engagement leads to better customer engagement.
This week, the Internet Corporation for Assigned Names and Numbers (ICANN) opened the application window for its new generic Top-Level Domains (gTLD) program. The potential will exist for companies to set aside or supplement their use of the more familiar top-level domain extensions, such as .com and .org, with ".itsbrandname".