Archive for Convo at the PowWow
Can Small Business Benefit from a New Loyalty Program? [CONVO]
Boutique Loyalty is a way for local, community-based stores to outsource a loyalty program that pools resources for cross-marketing and customer retention. Consumers will be able to earn rewards when they search for participating merchants in their own community and when traveling.
Category: Boutique Loyalty, Convo at the PowWow, customer retention, Marketing, Mobile, Social Media /
Cross Platform Marketing Amplifies Jackson Hewitt Campaign [CONVO]
This season, Jackson Hewitt, working with agency 22squared, is carefully coordinating all elements — TV, print and multiple social channels — to be heard amid the roar of the significantly larger media spend of its competitor, H & R Block.
In this conversation, Jackson Hewitt's David Koroghlian and Chris Tuff of 22squared reveal how they have achieved success that has, according to the companies, exceeded their expectations.
Category: 22squared, Advertising, Convo at the PowWow, Jackson Hewitt, Marketing, Social Media, strategy /
Building a Brand for Gen Y [CONVO]
Josh Reed (left) took his idea for a clothing line for Millennials to Curt Cuscino (right) and his team at HypeLife Brands. In addition to creating an identity that resonates, the agency was charged with assisting with product development, distribution and social media presence. In this conversation with Josh and Curt, we explore the process of creating the Everyday Noble Clothing brand and bringing it to market.
Moving Complaints from Social Media to Resolution [CONVO]
Most companies are acutely aware of the need to rapidly address publicly posted complaints on Facebook, Twitter and other social media channels. Brandsclub, a Brazilian online retailer of luxury goods, selected tools and developed a workflow that best fits the needs of its customers and internal resources.
In this convo, we hear from Jardel Appelt, Head of Social Media, about Brandsclub’s technique: Automated detection and assignment to dedicated customer services representatives when content surfaces containing specific keywords, plus manual assessment of the balance of the “social media chaos."
Why is Inbound Marketing So Effective? [CONVO]
Laura Fitton, Inbound Marketing Evangelist at HubSpot, sees Inbound Marketing as composed of three key processes: get found, convert and analyze. In this conversation, Fitton presents two brief case studies illustrating the power of Inbound Marketing. We also contrast Inbound Marketing with its cousins, Outbound Marketing and Content Marketing, and examine where Inbound Marketing is headed.
Orbit Facebook Contest Driven by Fan Brand Engagement [Convo]
In this conversation, I speak with Jennifer Jackson Luth, Senior Manager of North American Corporate Affairs at Wrigley, about a Facebook application for Orbit gum that captures and amplifies fan brand engagement.
Category: Best Practices, branding, Convo at the PowWow, Engagement, facebook, Marketing, Orbit gum, Social Media, Wrigley /
What Are We Talking About When We Talk About Engagement? [CONVO]
Mitch Lieberman and Neil Glassman explore how the term “engagement” is applied in the context of social media, as well as whether better employee engagement leads to better customer engagement.
Category: Convo at the PowWow, CRM, Engagement, Mitch Lieberman, Policy & Guidelines, strategy, Sword Ciboodle /
Why Nuts.Com Won’t Bite for ICANN’s New Generic Top-Level Domains [CONVO]
This week, the Internet Corporation for Assigned Names and Numbers (ICANN) opened the application window for its new generic Top-Level Domains (gTLD) program. The potential will exist for companies to set aside or supplement their use of the more familiar top-level domain extensions, such as .com and .org, with ".itsbrandname".
