Archive for icann

Why Nuts.Com Won’t Bite for ICANN’s New Generic Top-Level Domains [CONVO]

January 17, 2012 / neilglassman / No comments
This week, the Internet Corporation for Assigned Names and Numbers (ICANN) opened the application window for its new generic Top-Level Domains (gTLD) program. The potential will exist for companies to set aside or supplement their use of the more familiar top-level domain extensions, such as .com and .org, with ".itsbrandname".
Category: branding, Convo at the PowWow, domains, gTLD, icann, Marketing, Nuts.com, Platforms, ROI, strategy /

Social Media 2012: How ICANN Has Changed the Universe with gTLD’s (or not)

January 13, 2012 / Bernard Martin / No comments
With the announcement on Jan 12, 2012 that ICANN is expanding the of number of gTLD’s & you can petition for your own custom domain extension you my be wondering if & how it affects your Social Media Strategy in 2012. Frankly, it doesn't. In Fact, because of how people now 'search' having a dot com address may be irrelevant. However, there's some very foundation level items that it does do that you really want to know about
Category: 2012 marketing trends, gTLD, icann, social media goals, social media strategy, Social Media Universe, strategy, Whois /