Archive for Research
The Big Brand Theory: Nissan Builds a Car and Its Social Community
In 2012, Nissan tapped into their social community's passion for rebuilding classic cars by introducing Project 370Z, the first ever social media build of a classic car. Over eight weeks, Nissan gave its community a choice of the car to restore, the parts to use, and the colors to paint it; together the community built a car from the ground up.
Demystifying Social Business: Optimizing the Lead to Deal Process
The moniker “social business” will disappear over the next 24 months. However, the concepts underlying social business will provide the foundation for good business strategy. The new abilities to take social, mobile, cloud and Big Data will converge to create new opportunities. The result - social business is just good business strategy.
Category: Best Practices, CRM, Enterprise Social, Metrics, Research, sales, social business research, Social Customer, Social Media /
The Cannes Lions Will Be Social, But Will They Be "Social?"
Much like Twitter is now being used by television studios and networks as a barometer for success, how consumers talk about and share with their social graph about marketers will increasingly become the indicator of success.
Category: Advertising, Best Practices, cannes, Marketing, Research, Social Customer, Social Media, Social Media Marketing /
Research Shows Blogging a Top Focus for Marketers
Do you ever wonder what tactics, tools and strategies other social media marketers are using? Regardless of how long you’ve been involved in social media, chances are you have some questions that you’d like answered. Questions such as, “What are the best social management tools?” or “What are the best ways to engage my audience [...]
Do You Think You’re Encouraging Innovation?
Just 42% of employee thought their managers took the ideas they produced and championed them to senior management, which was a stark contrast to the 75% of managers who believed they did this very well.
The Digital Gap Between Consumer and Marketer
The majority of marketing studies tend to focus on either the consumer or producer side of the equation, essentially only telling half of the story.
The Digital Gap Between Consumer and Marketer
The majority of marketing studies tend to focus on either the consumer or producer side of the equation, essentially only telling half of the story.
The Digital Gap Between Consumer and Marketer
The majority of marketing studies tend to focus on either the consumer or producer side of the equation, essentially only telling half of the story.
Social Commerce: I Know You’re Selling Me Something
A new study looks at both consumers and marketing executives in consumer product industries in order to analyze the effectiveness of different marketing channels. The study finds some initially striking information about purchasing decisions and preferred marketing channels.
Category: Best Practices, Marketing, Research, Social Commerce, Social Media, Social Media Marketing, Yes /
Scientists Crowdsource Medical Research Ideas from Patients
A person has an idea for a research project. They then record a video explaining their idea. WellSpringboard then post this video to the site, give it a funding goal and then promote the idea via their social media channels. Once enough people have funded the project, it is then opened up to researchers who apply to carry out the research.
