Archive for Audio/Video
Groom your content strategy. Trim out what doesn’t work. Maybe the fu manchu and mutton chops together are just a little bit too much, so trim out what doesn’t work. Keep your content neat, easy to understand, and respectable. Content marketing is an investment. It’s a time commitment. But it gives you an image and is thus a tremendously important branding effort.
The concept behind marketing with video makes sense for social media for many reasons. People are attracted to a visual medium, and video can provide stimulus for both the eyes and the ears. There is a power behind providing your message in video if it’s done well, and engages the audience. Basic concepts of creating videos aren’t so different from traditional marketing campaigns where a good story is the core concept behind the messaging.
Not all virtual collaboration and conferencing solutions are the same. A good one should go far beyond sales enabling, to touching your organization on cross-functional levels. Here are the seven things to look for in a comprehensive conferencing solution.
Web users exposed to a campaign who did not click on the advertising, when first exposed to it but who later visited the marketer’s site, were about twice as likely to be driven to do so by video or rich media -- as compared to standard banners.