Archive for Audio/Video
ViDEO – How Johnson & Johnson Uses YouTube to Create Awareness
Robert shares the story and strategy behind the company’s successful social media activities. You’ll also learn how Johnson & Johnson’s social media communication is not just about the brand and how they create awareness with YouTube videos.
Category: Audio/Video, awareness, Best Practices, johnson & johnson, Marketing, Social Business, Social Media, Yes, youtube /
What Content Marketing Can Learn From Ironic Hipster Mustaches
Groom your content strategy. Trim out what doesn’t work. Maybe the fu manchu and mutton chops together are just a little bit too much, so trim out what doesn’t work. Keep your content neat, easy to understand, and respectable. Content marketing is an investment. It’s a time commitment. But it gives you an image and is thus a tremendously important branding effort.
2011 Trends of Marketing with Videos Revealed
The concept behind marketing with video makes sense for social media for many reasons. People are attracted to a visual medium, and video can provide stimulus for both the eyes and the ears. There is a power behind providing your message in video if it’s done well, and engages the audience. Basic concepts of creating videos aren’t so different from traditional marketing campaigns where a good story is the core concept behind the messaging.
How to Cause Panic: Television, Social Media and Emergency Management
It’s just too easy to dismiss the impact of social media simply because none of us have the funds to access hundreds of thousands of messages on dozens of social sites, provide an analysis and respond appropriately. We can barely keep track of television and radio news outlets. So we accept the concept that social media is self-correcting because we don’t have the ability to do anything else.
Will Apple TV Turbo-Boost Vlogs?
The numbers so far are likely very small - but they're certain to grow. As AppleTV and it’s cousins become more commonplace, I expect that millions will soon begin to discover online entertainment - expanding the market so rapidly that conventional (aka traditional/old/archaic) media will be left scratching it's collective head.
7 Things to Look for in a Video Conferencing Solution
Not all virtual collaboration and conferencing solutions are the same. A good one should go far beyond sales enabling, to touching your organization on cross-functional levels. Here are the seven things to look for in a comprehensive conferencing solution.
Category: apps, Audio/Video, Best Practices, online sales tools, sales strategy, video conferencing /
6 Best Practices for Great Video Content
Adding video content to your inbound marketing can be extremely valuable. With the advent of YouTube, expectations for Hollywood-quality video have lessened dramatically, but getting the basics right differentiates your work from the grainy, unintelligible video content often shot on a cell phone and posted directly to a blog or website. Starting with quality video content saves a lot of production time and hassle since poor quality video or audio sticks out like a sore thumb. Here are 6 simple best practices to help your web videos look professional. Even Steven Spielberg does point and shoot! You can too!
More Marketers Shifting Budget to Online Video Ads
Web users exposed to a campaign who did not click on the advertising, when first exposed to it but who later visited the marketer’s site, were about twice as likely to be driven to do so by video or rich media -- as compared to standard banners.
ViDEO: Raising Prices Without Ticking Off Your Market
So, how does one raise their prices without making their market mad?
Category: Audio/Video, Best Practices, Marketing, Online Marketing, raise prices, Social Customer, video /
ViDEO: Raising Prices Without Ticking Off Your Market
So, how does one raise their prices without making their market mad?
Category: Audio/Video, Best Practices, Marketing, Online Marketing, raise prices, Social Customer, video /
