Archive for Video Marketing
Here’s another fun video tutorial for you in our Year of the Video series! This one is all about how to ensure you have excellent AUDIO when recording your videos. There’s nothing worse than coming across what appears to be an excellent video that you really want to watch… but it has terrible audio quality. Most people will click off in a nanosecond!
In fact, people will long forgive bad video quality (e.g. grainy, wobbly) but they won’t forgive bad audio. With the inexpensive microphones available today, there’s no reason not to capture top quality audio… even from your smartphone!
In the video below, Emmy award® winning director David Gumpel and his wife Catherine Hedden from Films About Me share their top microphone tips to help you record better videos. Be sure to listen to the whole video for David’s NUMBER ONE tip for audio! It’s a goodie.
Recommended microphone – for smartphones too!
David and Catherine recommend this affordable mic: the Audio-Technica ATR-3350 Lavalier Omnidirectional Condenser Microphone. It comes with little clips and a windscreen and is a mere $17 from Amazon.com!
You will need an ADAPTER to use with your smartphone. David recommends this one:
You can find links to the recommended microphone and smartphone adaptor – along with other cool gear – on Films About Me’s Pinterest page.
NEW! Video marketing training course
Learn directly from Mari, David and Catherine in our brand new online training course called Video Success Secrets – runs February 12th and 14th. More details here.
Got video questions? Feel free to post here and we’ll do our best to answer you in a timely manner! And/or come post on Films About Me‘s Facebook fan page!
2013: The Year of the Video – free webinar, instant replay
If you missed our mega webinar on January 24th, you can still catch the replay! We had 8,500 people registered and several thousand people from around the world joined us live! The feedback was awesome. You can get instant access to the replay here.
2013 is the year of the video! That means you’ll want to ramp up your video content creation, production, editing and distribution… BIG time! I’ve said for years that NO amount of sophisticated technology will EVER take the place of real, live, in-person, face-to-face connecting… because you can look into people’s eyes, feel their energy, shake their hands, and observe their body language. However, the next best thing is VIDEO! Especially live video, when possible. Google Hangouts (on Air), Livestream and Ustream are all great examples of reliable live streaming video platforms.
Plus, the good news for producing your own video content is that the costs of doing so are becoming so much more affordable. I’m going to be exploring many elements of successful video creation over the coming weeks. This blog post is the first in a series of short video tutorials on important elements you’ll need in order to create top-quality videos. I’m delighted to feature my friends Catherine Hedden and David Gumpel from Films About Me. (Catherine is a Social Media Marketing expert and Brand Specialist, and her husband David is an Emmy Award-winning Director).
Play this short video below for the simple lighting tips:
Here are a few of the key points:
- Bad lighting is like talking to people with your sunglasses on – it doesn’t create a good connection.
- Good lighting is critical to ensure great eye contact through the camera lens with your viewers.
- Basic 3-point lighting is a big soft light on one side, a smaller one on the other side, and a back light.
- The purpose of a back light is to separate the talent from the background, so you don’t look glued to the backdrop!
- You can also include a bonus floor light — called a “diva light” — to create extra fill (nice and flattering for lighting up us women!)
- Extra diffusion on the lights makes the lights look nice and pearly.
If you have any questions or comments on video lighting, please do let us know in the comments below.
Gear We Use
FREE Live Webinar – January 24th
You’re invited to join David, Catherine and myself on a free LIVE webinar on January 24th where we’ll discussing in-depth how to regularly create quality video content, distribute your videos effectively for maximum impact, and create measurable results including improving your bottom line. You’ll learn about a whole range of equipment, and we’ll explore a variety of options for video style, including your very own web-TV talk show. Plus, we’ll discuss how to map out a proper social media marketing plan to set yourself up for the best viral distribution. Find out more here, or just pop your name and email address in the fields below so we can save your seat for you!