Archive for Mike Lewis
Social Scorecard Wrap-Up: Key Takeaways for Social Success
Learn social media strategies used by top ranked brands on Awareness Inc’s Social Scorecard.
5 Killer Strategies for Brands Engagement on Pinterest and LinkedIn
The strategies for marketing through Pinterest and LinkedIn are similar, but the tactics differ for the two platforms. Download the whitepaper for more detail.
Return on Influence: 5 Questions with Mark Schaefer
In anticipation of our "Return on Influence" webinar next week, we sat down with Mark for some Q and A.
Category: @awarenessinc, @bostonmike, awareness, Free, Influence, interview, Klout, mark schaefer, Mike Lewis, return on influence, social influence, Social Media, Tao of Twitter, Webinar /
New Framework for Social Media Analytics [Infographic]
In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness. Use this framework to determine KPI’s according to marketing objective.
Category: @bostonmike, awareness, infographic, KPI, Metrics, Mike Lewis, social analytics, Social Media /
The Shopper Economy: 5 Questions with Liz Crawford
Liz Crawford provides an analysis of this new model in The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency. With 20 years of experience as a brand manager and consultant focused on strategic innovation, Liz is uniquely qualified to identify this new shopper behavior-driven economic phenomenon. In anticipation of our Shopper Economy webinar next week, we sat down with Liz for some Q and A.
Category: @awarenessinc, @bostonmike, Awareness, Inc., Behavior, Best Practices, Free, Liz Crawford, Mike Lewis, Social Customer, Social Media, The Shopper Economy, Webinar, Yes /
Top 15 Influencers to Follow in Web & Social Analytics
Here are the Top Social and Web Analytics Experts to follow
Category: @awarenessinc, @bostonmike, Analytics, avinash kaushik, awareness, Connie Bensen, Digital Analytics Association, Eric Peterson, Gary Angel, Jim Sterne, John Lovett, Jonas Klit Nielsen, Katie D. Paine, Keith Burtis, Marshall Sponder, Measure, Mike Lewis, Nathan Gilliatt, Sean Power, Social, social analytics, Social Analytics for Marketing and Sales Effectiveness, Social Media, Susan Etlinger, Taulbee Jackson /
Top 15 Influencers to Follow in Web & Social Analytics
Here are the Top Social and Web Analytics Experts to follow
Category: @awarenessinc, @bostonmike, Alistair Croll, Analytics, avinash kaushik, awareness, Connie Bensen, Digital Analytics Association, Eric Peterson, Gary Angel, Jim Sterne, John Lovett, Jonas Klit Nielsen, Katie D. Paine, Keith Burtis, Marshall Sponder, Measure, Mike Lewis, Nathan Gilliatt, Sean Power, Social, social analytics, Social Analytics for Marketing and Sales Effectiveness, Social Media, Susan Etlinger, Taulbee Jackson /
Social Analytics: Deriving Insights for Increased Marketing and Sales Effectiveness
Actionable Social Analytics is an evolving business discipline that studies social media metrics to help marketers use the findings to drive business intelligence. Going beyond measuring buzz, reach, retweets, likes and follower growth, social analytics aggregates and analyzes online conversations (industry, competitive, prospect, consumer, customer) and social activity generated by brands across social channels and empowers organizations to act on the derived intelligence to drive business results.
Moving Beyond the Social Customer into the Era of Customer Engagement
We connected with Paul Greenberg of ZDNet, one of the most respected minds in marketing, technology and CRM. As we enter 2012 and look toward major developments that will shape our industry, we provide Paul’s latest take on why he thinks we are moving beyond the social customer and entering the era of social engagement.
How to Crack the Code on Social Engagement
Learn more tips and tricks on the time and day of the week to post (some of our findings may surprise you), how to make your tweets travel further, how often to post on Facebook, and how you can use YouTube and SlideShare to keep the life of a post longer.
