Archive for Awareness, Inc.
The Marketing Case for Pinterest and How to Use it Successfully
As a business owner or marketing manager you may be wondering, “Is Pinterest right for me?” We’d advise it’s time for you to consider Pinterest as an integral part of your social marketing effort, right next to the Big 3 - Facebook, Twitter, and YouTube. Here's why.
Top Social Marketing Lessons from Leaders in Sports, Retail, and Services [Infographic]
Learn tried-and-true social marketing strategies from the top brands in retail, sports and services.
Social Scorecard Wrap-Up: Key Takeaways for Social Success
Learn social media strategies used by top ranked brands on Awareness Inc’s Social Scorecard.
5 Killer Strategies to Dominate Facebook, Twitter and YouTube [Infographic]
Awareness, Inc. examined each platform and shared five strategies marketers can apply to guarantee success for increasing brand awareness, fostering brand advocacy and generating leads and sales.
Turning Customer Behavior into Currency: Key Insights from Liz Crawford’s Educational Webinar
Learn some great new ideas and ways to identify key behaviors to effectively elevate your sales strategy from Liz Crawford
Chatting up Influence with Dave Balter, CEO of BzzAgent
Dave Balter is a man who needs no introduction. As CEO of BzzAgent, a company that connects brands with over 400 million global brand advocates and author of two word-of-mouth marketing books, there’s hardly a person better suited to speak on influence and word-of-mouth (WOM). We recently caught up with Dave to interview him for our latest e-book, 3 Keys to Influence: Understanding and Leveraging Social Capital, and talk about influence and how marketers can leverage it.
Category: @bostonmike, Awareness, Inc., Best Practices, bzzagent, Dave Balter, Influence, Social Business, Social Media, strategy /
Leveraging Internal and External Social Influence [Infographic]
With 90 percent of purchases subject to social influence, it's no surprise that savvy marketers are looking to leverage social influencers to increase sales and awareness. Influence is the single most effective and most enduring marketing asset. Understanding and Leveraging Social Capital gives marketers a framework for maximizing their social influence strategy by specifically, outlining steps to leverage both internal and external brand advocates.
Exploring Strategies for Successful Social Engagement with Travis Unwin of Sitewire
As part of our interview series on effective use of social media marketing, I recently caught up with Travis Unwin, Director of Media Strategies for one of Awareness’ partner agencies Sitewire, a full service digital marketing and interactive advertising agency. The agency now counts more than sixty consultants who provide their clients with the necessary tools to successfully engage their customers in the digital space. Sitewire’s client roster is full of leading brands including Red Lobster, Olive Garden, Sears, The Capital Grill, and Sage. Additionally, Sitewire works closely with a variety of technology partners like LinkedIn, Google, Yahoo!, Yelp and YouTube, to develop innovative solutions for their clients. Travis shared some of his team’s best practices for social media strategy and engagement.
Category: @bostonmike, awareness, Awareness, Inc., Best Practices, Engagement, Sitewire, Social Media, Travis Unwin /
The Shopper Economy: 5 Questions with Liz Crawford
Liz Crawford provides an analysis of this new model in The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency. With 20 years of experience as a brand manager and consultant focused on strategic innovation, Liz is uniquely qualified to identify this new shopper behavior-driven economic phenomenon. In anticipation of our Shopper Economy webinar next week, we sat down with Liz for some Q and A.
Category: @awarenessinc, @bostonmike, Awareness, Inc., Behavior, Best Practices, Free, Liz Crawford, Mike Lewis, Social Customer, Social Media, The Shopper Economy, Webinar, Yes /
