Archive for google+ photos

Social Media Newsfeed: Facebook Home | LinkedIn Mentions

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Facebook HomeFacebook Phone Home? (SocialTimes)
Facebook announced Thursday a new application that will put Facebook activity front and center on Android devices. Facebook Home is neither an operating system nor an actual phone, the company said, but a “family of apps” that puts the social network on the home screen instead of in an apps folder. AllFacebook The social network announced that the HTC First, as previously rumored, will be the flagship for deep Facebook integration, and other phones will have these capabilities soon. From these devices, Facebook will make a highly visual Cover Feed the focus, bringing users closer to photos, status updates, check-ins — and, someday, ads. CNET Because the software runs on top of Android, Facebook can get Home into a lot of devices quickly and with little restriction. Home users could conceivably stay in this newly constructed socially focused bubble, or at the very least reduce their reliance and use of core Google-built features. GigaOM There’s already a good deal banter on the Internet making fun of the “Chat Heads,” which are bubble photos of your friends that live on the screen and show you activity and messages from each person. But as a frequent texter who carries on a variety of iMessage threads at any one time, I might appreciate the ability to conduct chats on top of other apps so you don’t have to stop what you’re doing. Mashable Restricting Facebook Home to the United States initially is an odd choice. Everything about Facebook Home appears intended to appeal to emerging markets.

LinkedIn is Rolling Out Facebook-Style Mentions of People and Companies in Status Updates (The Next Web)
LinkedIn has confirmed with The Next Web that it is testing the ability to add Facebook-style mentions of people and companies in status updates and conversations. It has published a blog post announcing the new feature and noting that “This feature will begin rolling out to our English-speaking members today [Thursday], and we look forward to bringing it to all global members soon.” TechCrunch On LinkedIn, you simply type in the name of the LinkedIn connection or company within the status update field. You’ll see a drop-down menu with matches, and once you post, that user or company will see your status update appear in their notifications list. The Verge The impetus for this is somewhat obvious: LinkedIn has been working on turning itself from a resume-swapping tool to a more robust social network and news source, leveraging its over 200 million members. While some moves, like its rumored acquisition of Pulse news reader, are indicative of a larger change in direction, adding mentions is basic housekeeping.

Roger Ebert is Remembered on Twitter, a Place Where He Found a New Voice (The New York Times/Arts Beat)
Throughout his career Roger Ebert, who died on Thursday, continued to embrace new ways of expressing himself. Late in his life, when he could no longer use his own voice, a result of his struggle with cancer, Ebert reinforced his place as a major cultural force with a strong presence on Twitter, where over 800,000 users of the service subscribed to his broad array of updates.

Hide Your Money: Tweets Officially Influencing Wall Street Trading Desks (AllTwitter)
In related Twitter news, according to The New York Times, Bloomberg plans to incorporate tweets into its data service. “The new feature allows traders and other professionals to monitor social media buzz and important news about companies they follow.”

DEA Can’t Wiretap iMessages, Says They are a ‘Challenge’ for Intercept (VentureBeat)
Apple’s iMessage product is stymieing the U.S. Drug Enforcement Administration – in that the DEA can’t intercept messages sent though the tool. The government agency released an intelligence note to law enforcement, acquired by CNET Thursday, saying specifically that iMessages cannot be intercepted between two Apple devices.

North Korea’s Twitter, Flickr Accounts Hacked; Anonymous Speaks Up (Los Angeles Times)
As North Korea continues to threaten the United States and South Korea with war rhetoric, hackers have taken over the country’s social media accounts and many of its websites. North Korea’s Twitter and Flickr accounts began pushing content Thursday that is unlike what the two social media accounts normally do, making it appear that the North Korean social media accounts had been compromised.

Google+ Supports Full-Res Photos with Spillover Storage in Drive (SocialTimes)
Earlier this week, Google+ quietly started supporting uploads of full-resolution photos from desktop computers in addition to Android smartphones. Files larger than 2,048 pixels will count toward the Google Drive free storage limit of 5GB.

Happy First Birthday, Grumpy Cat! (The Daily Dot)
One cat has plenty to be happy about, although you’d never know it from the look on her face. Tardar Sauce (“Tard” for short), who is better known online as Grumpy Cat, celebrated her first birthday Thursday.

Zynga Rejiggers Comp in a Bid to Retain Top Execs and Tie to Performance (AllThingsD)
Zynga just filed a new 8-K regulatory document outlining revised compensation arrangements with its top tier of execs that ups the salary and bonuses, as well as restricted stock units, but ties them more closely to performance and the turnaround of the struggling social gaming company. That is, except CEO and founder Mark Pincus, whose annual salary has been reduced to $1 and who will not receive any bonus or equity in 2013 — which is not an uncommon move for tech company leaders.

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Best Free Photo-Sharing Sites and Apps of 2012

Facebook’s acquisition of Instagram was just the beginning of an exciting year for people who love sharing pictures online. We’ve compiled a handful of great sites to help you collect, store, edit, share, and discover pictures for free.

Dropbox

Better known as a file storage site, Dropbox has updated its Android app to automatically pull photos from your smartphone and store them in the cloud (up to 2GB for free) along with all the photos from your desktop. While there are no collage tools or filter effects, you can arrange the photos into albums or share them on Facebook, Twitter, Pinterest, Instagram, Twitter, Path, Flickr, email and others; or save them on your SD card.

Flickr

AllTwitter editor Mary Long said of Flickr, “I like that you can share seamlessly with Twitter, FB and Tumblr. And the groups are interesting,” she added, “like ‘stick people in peril’ and ‘afraid to take this photo (but I took it anyway).’” The popular photo-sharing site has just added new photo filters to the mix through a partnership with Aviary, which also provides filters for Twitter.

Google+ Photos

Picasa albums show up in your Gmail now as Google+ Photos. Between Google+ Photos and Google Drive, you’ll have 5 GB worth of storage capabilities. You can tag your Google+ contacts in the pictures or add effects with editing tools like Vignette, Duo-tone, and Borders.

Instagram

Purchased by Facebook in April 2012, Instagram popularized the light filters that make your smartphone pictures look like an old Polaroid. While this service will have advertising in the near future, it’s still a great network for exploring interesting photographs taken by other people or for creating a photo map of your travels. The service is not guaranteed to keep your photos safe, however. You’ll need to store copies somewhere else.

Kaptur

This application will pull photographs and comments from across your social networks to create albums or slideshows around a particular event, like a concert or a wedding. For a little bit of money, you can then have the photos printed on cards and sent in the mail. After raising $2 million earlier this year, the Kaptur team said that the site just hit the one million-user mark and is now doubling its traffic every month.

Tumblr

The highly visual blogging service released an app this year that lets you organize pictures from your smartphone or tablet into photo sets and share them through Tumblr, Twitter, email and other networks.

Twitter

Twitter has more to offer than 140 characters – it’s estimated that 36 percent of tweets on the site are photos. After Instagram took its users’ pictures away from the Twitter feed, the microblogging network is going head-to-head with the Facebook-owned photo-sharing site by giving users similar filters to apply to their photos on Twitter.

While there are plenty more sites where these came from, we think this is a good sampling of what the internet has to offer as we head into 2013.

Image by MR.LIGHTMAN via Shutterstock.

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12 Google+ Marketing Tips From the Pros

social media toolsAre you struggling to figure out how to market your business with Google+? Looking for some tips and ideas? You’ve come to the right place.

We asked 12 experienced social media professionals to share their best tips on Google+ for business with you.

Here are 12 ways you can use Google+ to promote and market your business.

#1: Personalize your page URL

Ben Pickering

Ben Pickering @bpicks

Carly Simon’s 70′s hit “You’re So Vain” gave vanity a bad name. But using a so-called “vanity URL” can be a smart move when it comes to your online presence.

While Facebook allows page owners to create vanity URLs of the structure facebook.com/YourName, Google does not currently do the same.

By default, Google+ page URLs look like this: https://plus.google.com/103145815507039304597/posts. It seems likely that at some point Google will allow for personalized page URLs, but until they do, there is a service that can help.

At http://www.gplus.to/, you can create a custom URL like http://www.gplus.to/strutta, which will redirect a user to your page. This link is more user-friendly and branded for your business or organization. When it comes to branding yourself on social channels, a little vanity is OK!

gplus

Create your vanity URL for your Google+ page.

Ben Pickering, CEO of Strutta.

#2: Craft an eye-catching mini-bio for your hovercard

Mari Smith

Mari Smith @marismith

Get creative with your “Employer” field and use that to craft an eye-catching “mini-bio.” This then shows in your hovercard, which is often the only information someone on Google+ has in front of them to decide whether to circle (follow) you or not.

Make it really easy for more people to circle you by having a bio somewhat similar to what you may have on Twitter.

The field is not obvious at first, but it’s under the “Employment” section and has to be your current employer. You have plenty of characters to write what you wish there. I would caution against writing something like “self-employed,” as shown in the screenshot below—that doesn’t really tell anyone anything about you.

I’ve written a bio similar to the one I have on Twitter and included a link—though it’s not clickable.

what not to do

Don't do this.

hovercard

Do provide an interesting mini-bio to appear on your hovercard.

Mari Smith, a widely-recognized social media speaker and trainer, author of The New Relationship Marketing, and coauthor of Facebook Marketing: An Hour A Day.

#3: Create a great first impression

kristi hines

Kristi Hines @kikolani

I think one of the most important things that businesses need to do with both their personal profiles and Google+ pages is fill out all of the details. Don’t think of Google+ as just another social profile. Think about it as your first contact point with a new client.

With that in mind, make sure you have a great description in your introduction, all of your contact details, and links to your most important online properties including your website, top pages on your website (products or services), blog and main social profiles (Twitter, Facebook and LinkedIn). Also be sure to use the photostrip underneath your headline to display the photos that best represent you and your brand.

G+ description

Add a compelling description and all useful contact information.

Kristi Hines, author of the popular blog, Kikolani.

#4: Promote your Google+ page

Debbie Hemley

Debbie Hemley @dhemley

It’s important to remember to promote your Google+ page from your website and other online presences. A recent BrightEdge study  found that of the world’s top 100 brands that had scurried to create a Google+ business page, 61 of them had not displayed a link from their website to their new Google+ page.

Businesses should tap into features such as Google Badges. To do this, you need to sign up at the Google+ Platform Preview and then create and customize your badge at the Google+ configuration tool page. The page will generate a script that you’ll code into your website to enable and display the badge.

SME badge

Check out Social Media Examiner's Google+ badge in the sidebar to the right.

I’d also suggest adding the +1 button to your company’s website or blog, which allows visitors to recommend it with a single click. HubSpot reported that websites that use Google’s +1 button generated 3.5 times more traffic from Google+ than websites that don’t have the button installed.

You can read more about my tips in my post, “The Marketer’s Field Guide to Google Plus Business Pages.”

Debbie Hemley, social media consultant and blogger.

#5: Create a suggested circles list

Jeff Korhan

Jeff Korhan @jeffkorhan

My favorite Google+ marketing tip is to create a prioritized list of suggested circles you should be placed in at the top of the About tab of your profile page, both for your business and personal profiles.

Visitors can then quickly and easily determine your business focus, which will encourage further exploration of your descriptive bio or company introduction, and lead to more connections.

circle

Jeff gives his audience suggestions on where to place him.

Jeff Korhan, professional speaker, consultant and columnist on new media and small business marketing.

#6: Leverage photos to connect with your audience

Jamie Turner

Jamie Turner @AskJamieTurner

If you’re like a lot of people, you’re using Google+ as a tool to build awareness for you or your business. If that’s the case, you may want to update your Google+ profile to include photos that provide helpful facts and figures about your industry.

In my case, I wanted to provide my Google+ followers information about social, mobile and digital media. I did this by creating graphics that were 720 x 720 pixels and uploading them to a scrapbook on my Google+ profile.

google+ photos

Check out how Jamie used the Google+ photo feature.

The result is that visitors to my profile are greeted by 5 short factoids about marketing. This is helpful to my followers and also positions me as a thought leader in the industry.

Jamie Turner, co-author of How to Make Money with Social Media and Founder of the 60 Second Marketer.

#7: Establish your presence and wait for your audience

nichole kelly

Nichole Kelly @Nichole_Kelly

Depending on what business you’re in, it’s quite possible that your audience isn’t actively using Google+ yet. This represents both a challenge and an opportunity.

The challenge is to find time to be engaging and relevant on yet another social network. The opportunity is for you to establish yourself as a thought leader in a space where your competition may not be actively participating.

To balance resource constraints with opportunity, I recommend that businesses establish their presence and listen for openings to engage. When you start seeing your audience adopting Google+, take the time to recognize what they like about the platform that they aren’t getting on Twitter, Facebook or LinkedIn.

Rather than trying to figure out how to do everything on Google+ that you’re doing on other social networks, look for how Google+ can help your business fill a unique need for your audience and build a strategy around that.

Nichole Kelly, publisher of FullFrontalROI.com.

#8: Get to know your audience on Google+

Stephanie Gehman

Stephanie Gehman @airport_girl

When considering your content for the Google+ platform, remember that although there may be some overlap with other social media, this is a new and different platform and potentially an entirely new and different audience.

Get to know them by asking questions, polling, sharing content and interacting. Do not presume that what works for your business on more established social channels such as Twitter and Facebook will have a cookie-cutter fit with your Google+ audience. Tailor your message and content to their needs.

Stephanie Gehman, marketing manager for Harrisburg International Airport in Pennsylvania.

#9: Use brand micro-circles for repeat business

Carla Dewing

Carla Dewing @CarlaDewing

To get the most out of Google+, concentrate on creating circles on a micro level. Work on a business-by-business basis, adding names to client businesses and brands, each of which has their own circle. You can also add names to “influencer” circles, which will help you connect with people in your field whom you want to meet online.

Using Google+ as a business knowledge base improves communication with your clients and your project management ability as you chat, video-conference and connect with new people through these micro circles.

Segmentation and attention are often vital when you’re shooting for repeat business. Google+ has handed you a way to do this neatly and efficiently, without having to use multiple platforms or media!

Carla Dewing, content marketing expert and part-owner of Contrast Media.

#10: Capitalize on Google+ search to show you’re there

Jason Miller

Jason Miller @JasonMillerCA

Search Google+ for mentions of your brand and industry-related keywords. Save your searches and they will appear on your left sidebar for quick reference. Monitor your saved searches daily and respond to mentions, comment on threads and reshare people’s posts.

search

Use the Google+ search feature and save your searches.

Even if you have nothing to say, a +1 lets them know that you’re paying attention, as a great social brand should be.

Jason Miller, Programs Manager, Social Media & Content at Marketo.

#11: Use Google+ hangouts to communicate with customers

Tom Martin

Tom Martin @TomMartin

Brands should be looking forward to hanging out on Google+.That’s right. No key benefit required, just communication. The power of the hangout is truly (for me at least) THE big differentiator of Google+ over other social platforms.

Need some insight into how consumers are thinking? Ship a bunch of them a bag of M&M’s and a calendar appointment for your next focus group.

Want to make your consumers feel special? Call them with an invitation to hang out with someone interesting: your CEO, a famous spokesperson or maybe the head of product development. No script, no questions. Just a chance to talk with someone they’d really like to meet.

hangout

Invite your customers to hang out with you and make it interesting.

Or best of all, be the campfire that your customers want to visit and teach your customer (who probably doesn’t have a clue about Google+, much less a hangout) how they can get on Google+ and join a hangout to meet with other like-minded folks and make new friends who share a common interest. The list can go on and on, but suffice it to say, the ability to create real-time, multi-user video chats is ripe for innovative marketing.

Tom Martin, founder of Converse Digital.

#12: Join others’ hangouts

 Marc Pitman

Marc Pitman @marcapitman

If you’re really going to learn how to effectively use hangouts, you’ll need to participate in some (as a person, not really as a marketer). Taking the time to learn the norms of hangouts will make your first hangout as a business far more successful. If you use the Chrome browser, there’s a plugin called “Hangout Canopy” that allows you to see what live hangouts are happening at any given moment. (Go here for more on how to hold a hangout.)

Marc Pitman, author and speaker dedicated to making it ridiculously easy for people to get nonprofit fundraising training.

What’s your experience with Google+? What marketing tips do you have to share? Please share your questions and comments in the box below.