Archive for monitoring

HootSuite Improves Tracking, Targeting for LinkedIn Company Pages

March 8, 2013 / Devon Glenn / No comments

HootSuite today announced new options for tracking and targeting company pages on LinkedIn.

Members of the professional network can follow the companies they are interested in to receive updates from the company such as news releases, blog posts, and job openings.

Through HootSuite’s social media dashboard, companies will have new ways to monitor their LinkedIn followers alongside their other social networks, with some additional insights to complement the metrics included with their LinkedIn accounts.

From HootSuite’s announcement, here’s what’s new:

  • Snapshot: Page performance analytics. Track the total followers, new follower metrics, impression metrics and engagement metrics of your LinkedIn Company Page.
  • Company Update Engagement: Post performance metrics and comparison. View a granular, side-by-side comparison of post metrics that are not available through native LinkedIn analytics.
  • Targeted Status Updates: When composing an update, you will have the option to target based on geography, company size, job function, seniority and industry.

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Category: company pages, dashboard, hootsuite, linkedin, monitoring, News, updates /

An Infographic Guide To Monitoring Your Online Reputation

February 7, 2013 / Megan O'Neill / No comments

61 percent of businesses are monitoring their online reputation on a regular basis.  Are you?  Trackur and Avalaunch Media have put together the ultimate guide to monitoring your online reputation, in infographic form, so you no longer have an excuse to let your online rep fall by the wayside.

The infographic breaks online reputation monitoring down into several steps.  For starters, you’ll want to identify your reputations—for instance, if you are a business you should be monitoring your brand and product names, as well as the names of your executives and top employees.  If you are an individual, you’ll want to monitor your name and any variations on your name.

Once you’ve got that down, put some thought into who your audience is or, in other words, “who has a stake in your reputation?”  Do you want to look good to journalists?  Investors?  Competitors?  Thinking about this will help you realize the importance of keeping up your reputation online.

You should also think about your goals, and how your online reputation plays into them.  For instance, having a good online rep will help you build your networks, learn from and respond to customer feedback, cut down on reputation attacks and more.

Now it’s time to think about how you are going to monitor your reputation—will you do it manually?  Will you put a social media monitoring platform to use?  Which team member is going to be in charge of this project?  And once you begin monitoring your reputation, how are you going to react to the conversation and feedback around yourself or your brand?

Check out the full infographic below for the rundown and let us know what you think in the comments.  Are you currently monitoring your online reputation or your business’ online reputation?  If not, are you planning to start?

The Ultimate Guide To Monitoring Your Online Reputation

Megan O’Neill is the resident web video expert here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.

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Category: infographic, Infographics, monitoring, online reputation, Reputation, Social Media, trackur /

What Social Media Managers Need to Know About Digg 1.0

August 1, 2012 / Deborah Sweeney / No comments
News.me bought the (gutted) website, staffed it, and rebuilt it in just six weeks. All of this is quite impressive, but it also has social media departments wondering just what they’ll be working with now that the site has gone live.
Category: deborah sweeney, Digg, managers, monitoring, MyCorporation.com, News, Opinion, Reddit, Relaunch, Social Media, social networks, social news /

Engagement or Intrusion? When do "vendors" cross the line?

July 30, 2012 / SoftwareHollis / No comments
Where do brands draw the line between engagement and support? When does it become "intrusion"?
Category: #socialmedia, Best Practices, blogging, brand, customer service, Engagement, Enterprise Social, Marketing, monitoring, Monitoring Tools, Policy & Guidelines, reputation management, Social Business, Social Customer, Social Media /

Webinar Replay: Next Generation CRM: Social Media Management and Monitoring

July 11, 2012 / CliffFigallo / No comments
Category: Awareness, Inc., Best Practices, Best-Thinkers-series, CRM, customer relationship management, monitoring, Social Media, social media management, Webinars /

SocialGuide Launches First Real-Time Twitter-Monitoring Social TV Dashboard

June 12, 2012 / Megan O'Neill / No comments

Earlier this year, social TV content and data solutions company SocialGuide launched SocialGuide Intelligence, a social TV data analytics engagement platform that helps provide networks with the big picture about how fans are engaging with their content.  This week they’ve taken things to the next level, launching a new tool called “On Now” that actually enables users to view Twitter activity live, as it’s happening.
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Category: monitoring, On Now, Social Media, social tv, SocialGuide, twitter /

You just deployed a social media listening platform, now what?

April 25, 2012 / sapountzis / No comments
Many companies deploy social media listening platforms to gain executive gain mind share, when instead they should be focused on solving business problems.
Category: Best Practices, enterprise software, listening, Marketing, monitoring, Monitoring Tools, scrm, Social Business, social crm, Social Media, Tools & Apps /

Audio Archive: The Total Life Cycle of the Social Customer

April 11, 2012 / CliffFigallo / No comments
Sponsored by

How can social media serve your brand? Interaction with consumers is being made social across the business world, with both huge opportunity and substantial risk involved. An intelligent social business that makes effective use of social platforms to listen to its marketplace can then present itself to the customer in ways that facilitate conversions, in the form of sales or brand loyalty.

Category: impact, listening, loyalty, monitoring, Social Customer, social customer life cycle, Webinars /

Human Media Metrics – Measuring Human Interactions on the Web

March 20, 2012 / Isra Garcia / No comments
Google analytics, awe.sm, Sysomos, Radian, TrackUR, Techigry, FlowTown or Brandschat - we all know that they help you to track leads, conversations and real numbers, but they also offer an opportunity to gather human information. Then, what areas should we paying attention to so we can measure human metrics?
Category: Best Practices, Community Management, Engagement, human media, human media metrics, measurement, Metrics, monitoring, ROI, Social Media, social web, strategy /
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