Archive for CRM
Amy’s Bakery Meltdown: Yelp Is Broken and Social Flashmobs Apparently Rule
Yelp may not be the go-to source for restaurant reviews. Why? Amy's Baking Company has 1131 reviews, 99.9% of which are snarky, mean, negative “reviews.” How many of those 1131 reviewers actually ate at the restaurant and how many just piled on for flash mob social media bashing? 99.9%
Category: Amy's Bakery, Amy's Baking Company, Behavior, Best Practices, community, Community Management, CRM, customer service, Engagement, Reviews, yelp, Yes /
6 Ways to Make Your WordPress E-Commerce Site Rock
Building and maintaining a great e-commerce site can be overwhelming at times as it seems there is no end to what needs to be focused on. Wordpress is a great tool for e-commerce sites just starting out. But even small sites focusing on e-commerce should follow these simple rules.
Category: CRM, ecommerce, Engagement, Marketing, sales, Social Media Marketing, strategy, wordpress, Yes /
With Social Inbox, Hubspot Delivers More Social Media ROI [VIDEO]
Amid all of the noise on social media, some messages are just more important than others. Creating an inbox, complete with filtering and priority alerts, enables users to elevate messages from their most important contacts - their customers, leads, or influencers.
eCommerce: Why CMOs Need To Be More Involved
If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. But online is a big place. And mobile, which can seem like an entirely different universe, looms ever larger. So where to even start?
Category: Analytics, Best Practices, big data, cmo, CRM, ecommerce, Engagement, Marketing, Research, ROI, sales, Social Customer, strategy, Yes /
Relevant Content Marketing for Mother’s Day
Mother’s Day is the largest card sending holiday of the year, and more consumers buy gifts for Mother’s Day than any other, except Christmas. Restaurants capitalize on Mother’s Day because it’s the year's most popular day to dine out. Here are some relevant content marketing tips for your brand.
From Social to Digital Engagement: The Shift Is Coming
Whether a customer stands on the stage of awareness, consideration, purchase, or post purchase, touch points open and close. And it is in those moments that engagement, regardless of source or shape, affects the next steps and impressions of customers.
Category: Behavior, Best Practices, community, CRM, customer service, Engagement, Research, Social Business, Social Customer, strategy, Yes /
From Social to Digital Engagement: The Shift Is Coming
Whether a customer stands on the stage of awareness, consideration, purchase, or post purchase, touch points open and close. And it is in those moments that engagement, regardless of source or shape, affects the next steps and impressions of customers.
Category: Behavior, Best Practices, community, CRM, customer service, Engagement, Research, Social Business, Social Customer, strategy, Yes /
What’s Your Strategy to Win Consumers’ "Moments of Truth"?
Recently I read a remarkable document from Netflix aimed at investors, titled “Netflix Long Term View.” (The fact that the phrase “long term” was in a document from a public company was only one remarkable piece of the story.) Netflix has a “North Star,” and it’s based on customer satisfaction.
Category: Behavior, Best Practices, Content, CRM, customer service, listening, Marketing, netflix, sales, Social Customer, strategy /
Internal vs. External Community Managers: Part 1
A community manager is the person who manages the social identity of a brand, from Instagram to YouTube to Tumblr. When companies launch (or decide to perfect) their social presence, the first major decision they need to make is whether or not they will manage their accounts internally or hire an agency to do so.
Customer Retention: Different Approaches
Customer retention is a critical issue. It seems the two strategies for most companies center around “Keep them from leaving,” or “Let’s make them want to stay.” They sound the same, but they are really quite different – and produce very different outcomes. Which strategy do you use?
