Archive for strategy
Be a Tool: Resourcing Your Enterprise for Social Media
As marketers, we rely on these external social platforms, which we do not own, control, or lead. But here’s what you can control: always preparing your organization. Give them the tools and resources they need to be successful.
Mapping the Customer Journey with Social Intelligence
There’s never been a better time for marketers for to see, understand and respond to the customer journey. Today’s “open social age” has created a “looking glass” for companies to understand the complex nature of their customers as millions of them are broadcasting their opinions on a real-time basis.
Category: Analytics, Behavior, Best Practices, Enterprise Social, Marketing, Metrics, Research, Social Customer, social data, social intelligence, strategy, Yes /
Sales Pipeline in Percentages Redefined
It’s common for leaders to measure their sales pipelines by the probability of the deal closing. And a common mistake. Probability of close is a subjective measurement that requires the sales rep to make a judgment about their chances of making a sale. It requires interpretation, bias and is ripe for abuse.
5 Sparkling Ideas for Integrating User-Generated Content Marketing
Consumer trust is a critical factor in marketing. If an individual doesn’t believe your brand can deliver on its promises, or provide something better than its competition, they probably won’t ever make a purchase. Leverage the thoughts, words, and images of real human beings - with their permission, of course.
Category: Behavior, Best Practices, branding, community, Community Management, Content, Engagement, loyalty, Marketing, Social Customer, Social Media Marketing, strategy, Yes /
Socially Stephanie: Social Media Time Management
In the inaugural post of our new social media advice column, social media pro Stephanie Frasco has some tips for Knackered Knitter in Nashville, who wants to know how to build up a social media presence for her knitting company...AND find time to actually knit.
Mention Tools: The Strategic Weapon for the New Era Of Search
The impeccable Mention Tool is slowly, but surely climbing the popularity ladder owing to its exceptional ability to derive results. The valued supports of two big names in the Internet Marketing industry, SEOmoz and Ahrefs, have helped tremendously.
Category: Advertising, Analytics, Marketing, mention tools, Search, SEO, Social Media, Social Media Marketing, strategy, Tools & Apps, Yes /
Social Media Tips for the Real Estate Industry
Real estate is one industry that seems to be dipping their toes into social media, but has yet to dive in. Some real estate companies are making an effort at social media , but it’s a bit halfhearted and nothing done halfway will be successful.
Category: Marketing, Research, sales, Social Customer, Social Media, Social Media Marketing, social networks, strategy /
What is Smarketing? And How To Put It to Work for You
If you’re in marketing you’ve probably encountered multiple conversations with your sales team about what a qualified lead is, or simply put, defining the handoff process. When should the sales team take over a lead? If you implement Smarketing, it can solve those issues.
Category: Analytics, Best Practices, Channel Dashboards, Content, CRM, Enterprise Social, Marketing, sales, smarketing, strategy /
Target Cartwheel: Social Shopping for Millennials
It seems that Target may have finally found its way into the next frontier of digital retail. Within the last week, Target has launched Cartwheel, a responsive website which will eventually become an application that allows users to earn and redeem in-store savings via Facebook and their smartphones.
Category: Marketing, sales, Social Customer, Social Media, Social Media Marketing, strategy, Target /
How Semantic Search is Changing Everything
Semantic search is changing everything. From the way traditional marketing is done to the way social media connections are now forged, the web is forcing us to create more transparent, honest connections than ever before.
Category: Behavior, branding, Content, customer service, Engagement, Exclusive, facebook, google, Instagram, linkedin, Marketing, Platforms, Search, semantic search, SEO, Social Media, Social Media Marketing, social networks, strategy, twitter, Yes /
