Archive for Social Customer
Social Advocacy & Politics: 80% of Obama’s Online Campaign Capabilities for Less Than $20 a Month
But while we all marvel at the power of Obama’s online campaign, the truth is that most of the tools his campaign used are available to ordinary citizens and advocacy groups for less than $20 a month. The platform that provides these tools is NationBuilder. I sat down with NationBuilder’s Vice President of Organizing Michael Moschella to learn more about this great tool.
Three Ultra-Successful Technologies With Humble Beginnings
Many of today’s most popular technology products have surprisingly inauspicious origins. In fact, it’s a wonder that some of the gadgets we take for granted today even made it past the prototype stage.
How to Use Social Media to Manage a Crisis
A crisis will make its way into social media whether you like it or not. Here's how to use the power of social media to manage a crisis and make it go away quicker.
12 Ways to Delight Your Social Media Community and Audiences
Have you ever thought about how you can delight your audiences? When you are developing your marketing plans, editorial calendar, tweet content for the day or week are you thinking about the positive impacts it can have on the lives or businesses of the people reading them?
Is Social Media Turning Us into Psychopaths? [INFOGRAPHIC]
The long-term impact of spending one’s life in the real world while constantly connected to the virtual one is not yet fully understood. While treatment for Internet addiction has been available since the mid-’90s, it’s worth noting that more people than ever before are exhibiting the ironically anti-social behaviors now associated with spending too much time online.
Category: Behavior, Infographics, psychology of online culture, Social Customer, Social Media, social networks, Yes /
A Beginners Guide to Content Marketing [INFOGRAPHIC]
Any form of marketing that relies on or draws from editorial content is considered content marketing. It has always existed, although what it’s called and the tactics around it have matured over time. Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as thought leaders and industry experts deserving of loyalty, with the goal of generating leads and sales.
Demystifying Social Business: Optimizing the Lead to Deal Process
The moniker “social business” will disappear over the next 24 months. However, the concepts underlying social business will provide the foundation for good business strategy. The new abilities to take social, mobile, cloud and Big Data will converge to create new opportunities. The result - social business is just good business strategy.
Category: Best Practices, CRM, Enterprise Social, Metrics, Research, sales, social business research, Social Customer, Social Media /
Sony Capitalizes on Microsoft’s Xbox One Marketing Fail
With all of these mistakes by Microsoft (intentional or not) Sony reps must be sitting in their offices with giant grins on their faces. At E3 recently, Sony fully unveiled the PS4 and all of its features. Guess what? Sony’s PS4 has no used game restrictions, no restrictions on game-sharing, has a degree of backward compatibility, has generally better hardware, is $100 cheaper, is region-free, and will be able to play online or offline, without any form of DRM whatsoever.
Category: Marketing, marketing fail, microsoft, playstation, Social Customer, Social Media Marketing, sony, XBox /
5 Keys to a Successful Content Marketing Strategy
While most businesses understand the need for good, shareable content, they don’t always have the budget to support in-house creatives and copywriters. The good news is, all you need is a good content strategy and a system for collecting and sharing it.
Category: Best Practices, Content, CRM, Engagement, Marketing, Social Customer, Social Media, Social Media Marketing /
The Cannes Lions Will Be Social, But Will They Be "Social?"
Much like Twitter is now being used by television studios and networks as a barometer for success, how consumers talk about and share with their social graph about marketers will increasingly become the indicator of success.
Category: Advertising, Best Practices, cannes, Marketing, Research, Social Customer, Social Media, Social Media Marketing /
