Archive for Social Business
Socially Stephanie: Social Media Time Management
In the inaugural post of our new social media advice column, social media pro Stephanie Frasco has some tips for Knackered Knitter in Nashville, who wants to know how to build up a social media presence for her knitting company...AND find time to actually knit.
Understanding Your Audience: Three Ways to Improve Engagement
Facebook is a beast. Small business owners who attempt to tackle the beast have the best intentions in mind, but the beast inevitably wins and the small business owner gets lazy. If this sounds familiar, we’ve got your cure to improving Facebook engagement by truly understanding your audience.
Understanding Your Audience: Three Ways to Improve Engagement
Facebook is a beast. Small business owners who attempt to tackle the beast have the best intentions in mind, but the beast inevitably wins and the small business owner gets lazy. If this sounds familiar, we’ve got your cure to improving Facebook engagement by truly understanding your audience.
Understanding Your Audience: Three Ways to Improve Engagement
Facebook is a beast. Small business owners who attempt to tackle the beast have the best intentions in mind, but the beast inevitably wins and the small business owner gets lazy. If this sounds familiar, we’ve got your cure to improving Facebook engagement by truly understanding your audience.
Twitter Targets Advertisers
Last week, Twitter announced their ads could target keywords of Tweets, or Tweets that users engage with, allowing Twitter to compete with Google and Facebook ads. Twitter strived to make the new self-serve interface as user friendly as possible allowing just about anyone to navigate easily.
Category: Advertising, Marketing, Social Business, Social Media Marketing, social networks, twitter, twitter ads /
From Social to Digital Engagement: The Shift Is Coming
Whether a customer stands on the stage of awareness, consideration, purchase, or post purchase, touch points open and close. And it is in those moments that engagement, regardless of source or shape, affects the next steps and impressions of customers.
Category: Behavior, Best Practices, community, CRM, customer service, Engagement, Research, Social Business, Social Customer, strategy, Yes /
From Social to Digital Engagement: The Shift Is Coming
Whether a customer stands on the stage of awareness, consideration, purchase, or post purchase, touch points open and close. And it is in those moments that engagement, regardless of source or shape, affects the next steps and impressions of customers.
Category: Behavior, Best Practices, community, CRM, customer service, Engagement, Research, Social Business, Social Customer, strategy, Yes /
5 Key Questions to Calculating Lifetime Social Value (from #SMWA)
The more you learn about social media, the more you realize you don't know. Presenting at the Social Media and Web Analytics (#SMWA) Summit in San Francisco, AOL shares five key questions they asked in calculating their customer's social lifetime value.
Category: #SMWA, AOL, Enterprise Social, Events, Exclusive, Metrics, Research, Social Business, Social Customer /
Your Social Media Strategy Is Not Just About Facebook
You may have tens of thousands of ‘likes’ on your Facebook page and therefore think you’ve achieved success because of those numbers. Well, think again! Unless you actually work for Facebook, then you need to stop having your social media marketing plan entirely focused here.
Category: Advertising, Behavior, Best Practices, community, Engagement, facebook, listening, Marketing, Mobile, Research, Social Business, Social Media Marketing, social networks, strategy /
5 Insights Social Data Can Reveal for Your Business
With social media sites such as Twitter and Facebook on a meteoric rise, companies are beginning to incorporate data collected from these social sites and their users into many aspects of their business from marketing to internal Human Resources issues – and with good reason.
Category: Analytics, Behavior, Best Practices, big data, Content, Marketing, Metrics, Research, Social Business, Social Media Marketing, social networks, strategy, Tools & Apps /
