Archive for ROI
3 Simple Ways to Measure Your Social Media Results
Are you looking for better ways to measure your social media activities? Do you know if your social media efforts are worthwhile? Social media measurement is one of the most frustrating challenges business face. In this article I’ll show you three simple measurement strategies that can fit into one of your future campaigns. Why Measure? In [...]
Inbound Marketing: A Salesperson’s Perspective
Inbound Marketing is a salesperson’s dream. As long as you are willing to properly review the data analytics, it shortens the sales cycle timeline, allowing for more conversions and more success.
Category: Analytics, Best Practices, conversion rates, data analytics, inbound marketing, Marketing, Metrics, Research, ROI, sales, Yes /
Digital Anthropology: New Rules for Engaging with Gen C [VIDEO]
Discover what it takes to make more human connections and smarter business decisions during this era of upheaval. Mobile commerce, social networks, smartphones, tablets and real-time connections all the time—this time period represents a huge evolutionary step—and it really is the end of business as usual. Will your company adapt, or go extinct?
Category: Best Practices, branding, brian solis, Content, Marketing, ROI, Social Media, Social Media Marketing, video, Yes /
How to Get the Best ROI From Social Media
How much of your social media traffic is bringing about real return on investment (ROI)? And if the answer is "not much," then what can be done about this problem? Getting more results from social media can be difficult. Here are a few tips that may help.
Category: Best Practices, blogging, Content, facebook, ROI, Social Media, Social Media Marketing, social networks, strategy, twitter, Yes /
Supercharge Your Social Media Strategy with Video Content
Video content can greatly amplify your social media marketing. Unfortunately, many business owners and heads of companies fail to upgrade their social media strategies due to jam-packed schedules and the day-to-day demands of running their organizations. If you have not hopped on the video content train, now is the time. Excellent video content can dramatically increase social lead conversions and the overall ROI of your social media marketing.
Category: Best Practices, Content, Engagement, Enterprise Social, Influence, Marketing, ROI, Social Media, Social Media Marketing, social networks, strategy, video /
Avoid Burning Your Cash on a New Blog: Start Simple
When you get your business blog started, it’s tempting to invest in a custom blog design, theme customization, or other features that will set your business’ blog apart from the rest. My advice on this is quite simple: DON’T.
How to Find Key Online Influencers
How much of our time, effort and money is spent targeting those that aren’t influential with our branding messages hoping to spread the word about our product our service? Is this an effective way to spend our time?
Category: influecers, Influence, Klout, Marketing, Metrics, Research, ROI, social networks, strategy, Target Audience, Tools & Apps, Yes /
A 3-Step Guide to Tracking the ROI of a Facebook-Promoted Post
When you have a really important blog post, article or landing page that you want many people in your Facebook community to see, you should share the link in a post and then promote that post. Here's a simple 3-step guide to tracking the ROI of your Promoted Posts on Facebook.
Category: Advertising, Analytics, Best Practices, Enterprise Social, facebook, Marketing, ROI, Social Media, Social Media Marketing, social networks /
