Archive for Policy & Guidelines
Giant ATM Fraud Highlights Need to Accelerate EMV Standards in US
Last week, a gang of cyber criminals perpetrated a $45 Million fraud by hacking their way into prepaid card systems at several banks and extracting their take via ATM machines in 26 countries. The US portion of the scam took place courtesy of ATM’s mostly in the Northeast, giving too much publicity to the ensuing spending spree and clearly illustrating the risk that needs to be addressed via the EMV standard.
This Social Media Meltdown Is a Modern Cautionary Tale
It’s easy to read about best practices, nod your head in agreement, and then move on. But the fine folks Amy’s Baking Company are in the middle of writing a modern cautionary tale that shows just how important keeping control of your social self really is.
Corporate Culture Advice From Netflix’s Former Chief Talent Officer
Patty McCord is a consultant and former chief talent officer at Netflix. While at Netflix, McCord co-authored a document that has become legendary in Silicon Valley: a 126-page slide deck that encapsulates the corporate culture of Netflix. Check it out, and see how Netflix is a pioneer in the corporate world.
Category: Behavior, Best Practices, Community Management, corporate culture, netflix, Policy & Guidelines, Yes /
Legal Concerns: Your Facebook Account as Evidence in a Lawsuit
Social media as court evidence? You have a legal duty to preserve it. From attorney Emily Huters, "If you are involved in litigation where social media evidence within your control may be relevant, don’t delete the data or deactivate the account, which could lead to deletion."
White House Lack of Social Media Response Policy is Alarming
Maybe I’m off-base here, but I think the lack of White House response to these events via social media is outrageous. Not just because there are policies in place to handle events like this, but because it is just common sense to want to put the public at ease when they may be thinking a bomb exploded at the White House and the President of the United States was injured.
Troll Fighting Tips and Tricks: The Hall of Shame
Having troll trouble online? Trolls have been with us from the day that computers were linked together and that online anonmity was made possible. As more and more people adopt social networks, encounters with these seedy denizens of the web rise in frequency, tainting many a person's first forays into online spaces. Here is a field-tested technique for dissuading trolls in forums and social networks.
Category: Behavior, Best Practices, blogging, Engagement, Enterprise Social, Policy & Guidelines, reputation management, strategy, trolls /
Real-Time Social Media Marketing Process Doesn’t Need To Be A Paradox
Real-time social media marketing can be incredibly powerful as it adds elements of context and relevance to your social media content and audience interactions. The challenge for many organizations is that existing processes can stand in the way of engaging and interacting with audiences in a timely manner. Process by its nature takes time, and virtually strips organizations of being able to act in real-time.
Who Has the Right to Be Anonymous?
With the recent controversy over a bill to increase cyber security, called CISPA, businesses have the right to hand over your information to the government. This leaves your actions and privacy vulnerable to prying eyes, while businesses are free to share data. Is this fair?
Monitoring Public Information is Not a Violation of Privacy
Monitoring public information on the internet is not a violation of privacy. Much ado has been made about colleges that follow their athletes on social media. Time for sanity in the discussion. As of this writing, there are 35 states considering some form of digital privacy bills making it illegal to ask for social media passwords and usernames for purposes of gaining private information.
Category: college athletes, Education, Governance, Opinion, Policy & Guidelines, Privacy, reputation management, Social Media /
Ethics in Social Media Marketing: Responding to the Boston Tragedy
Let's examine two brands' actions last week, during the frightening events in Boston: one from NBC Bay Area and the other from Ford. Issues of ethics are not clear cut, and while it is easy to see when a company crosses the line with both feet (as did NBC Bay Area), it can tough to discern as brands toe the gray line (as did Ford, in my opinion). I believe the time has come for social media marketers to reset their moral compasses, not because our souls need saving but because our brands do.
