Archive for Metrics
Watch Out: Google’s Penguin 2.0 Is Fast Approaching
Last week Google’s Matt Cutts announced that Penguin 2.0 is a couple of weeks away, so if you’ve been partaking in black hat SEO tactics, it’s time to stop. Listen up and follow these steps to make certain that your site is safe and your ranking doesn’t get slammed.
6 Tips for Turning Big Data into Great Customer Experiences
The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. The good news is, there are technologies and tools that make it much easier to find the gold hidden in the data—and use it to refine your online marketing with laser precision.
Are You Measuring the Right Metrics? Which Numbers to Watch
It’s so easy to get overwhelmed by numbers. It almost feels like the new binary; we used to speak to computers in 1s and 0s, and now we have thousands of numbers with which to communicate our social media successes or failures. So how do you know which measures to pay attention to, and which ones are more vanity stats?
Category: Analytics, Best Practices, branding, Content, Marketing, Metrics, Social Customer, Social Media, Social Media Marketing, Tools & Apps /
The Ultimate Guide: 50 Ways To Increase Traffic
This is your only stop on the internet where you will find such a large, detailed guide to increase traffic to your website! I have not yet seen a guide where it lists so many effective traffic generation techniques, never mind a detailed explanation of each one.
The Truth About How Branded Videos Go Viral
Many branded viral videos achieve that status by being supported by a sizable seeding campaign. When a video is produced, companies will invest huge dollars in paid media to drive views of their YouTube content, pay to have high-profile sites and blogs host the content, and will put PR initiatives in place to raise the profile of their content to garner more views.
Category: Advertising, Analytics, Best Practices, Content, Engagement, facebook, Marketing, Metrics, Social Customer, Social Media, Social Media Marketing, video, viral /
Why PTAT Doesn’t Correlate with Engagement in Facebook Analytics
Engagement has become a nearly universal social media KPI. However, Facebook's infamous People Talking About This (PTAT) metric puts a bit of a wrench in this equation. Using Nike Golf's Facebook Analytics as an example, we can clearly see how PTAT doesn't correlate with engagement.
Inbound Marketing: A Salesperson’s Perspective
Inbound Marketing is a salesperson’s dream. As long as you are willing to properly review the data analytics, it shortens the sales cycle timeline, allowing for more conversions and more success.
Category: Analytics, Best Practices, conversion rates, data analytics, inbound marketing, Marketing, Metrics, Research, ROI, sales, Yes /
Social Startup: Tellagence
Though Hixson describes Tellagence akin to climate prediction, it’s actually even a bit more than that. It’s more like being able to subtly influence the weather by knowing where to strategically set up clouds.
Category: Analytics, Behavior, community, Exclusive, Influence, Metrics, predictions, Research, social networks, social startups, strategy, twitter, Yes /
How to Find Key Online Influencers
How much of our time, effort and money is spent targeting those that aren’t influential with our branding messages hoping to spread the word about our product our service? Is this an effective way to spend our time?
Category: influecers, Influence, Klout, Marketing, Metrics, Research, ROI, social networks, strategy, Target Audience, Tools & Apps, Yes /
KPI: What Is a Key Performance Indicator?
KPIs are often seen as a cure to what ails the online ad industry. During AOL's first-quarter earnings call in 2012, CEO Tim Armstrong discussed how he was trying to convince more advertisers to use them:
"The majority of our ad customers are running their display budgets off of KPIs (key performance measures like brand lift)," Armstrong told Adweek. "We need to reconnect brands to KPIs. We've sort of needed to shift from an older display model to a newer display model, and that’s something we’re working through."
Got that? It's time to reconnect with KPIs, man. Dive into that KPI goodness.
What are KPIs, you ask? Read more...
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