Archive for Influence
Promoting Content with Google+
Many bloggers stop the promotion of their content at Facebook and Twitter. Google+, however, has broadcasting components that can make the promotion of content easier and can create more interactive reader experience.
Category: Best Practices, best practices blogging, blogging, Content, cross promotion, Engagement, facebook, Facebook vs Google+, google, Influence, strategy, twitter, Yes /
Supercharge Your Social Media Strategy with Video Content
Video content can greatly amplify your social media marketing. Unfortunately, many business owners and heads of companies fail to upgrade their social media strategies due to jam-packed schedules and the day-to-day demands of running their organizations. If you have not hopped on the video content train, now is the time. Excellent video content can dramatically increase social lead conversions and the overall ROI of your social media marketing.
Category: Best Practices, Content, Engagement, Enterprise Social, Influence, Marketing, ROI, Social Media, Social Media Marketing, social networks, strategy, video /
7 Out-of-This-World Lessons from Astronaut Chris Hadfield’s Social Media Success
Astronaut Chris Hadfield has successfully returned from a 5-month mission as commander aboard the ISS and has undoubtedly inspired a generation through his unprecedented use of social media and content creation. If you haven’t followed his exploits, not to worry, he has bestowed upon us an absolutely amazing library of content on Facebook, Twitter and YouTube.
Social Startup: Tellagence
Though Hixson describes Tellagence akin to climate prediction, it’s actually even a bit more than that. It’s more like being able to subtly influence the weather by knowing where to strategically set up clouds.
Category: Analytics, Behavior, community, Exclusive, Influence, Metrics, predictions, Research, social networks, social startups, strategy, twitter, Yes /
How to Find Key Online Influencers
How much of our time, effort and money is spent targeting those that aren’t influential with our branding messages hoping to spread the word about our product our service? Is this an effective way to spend our time?
Category: influecers, Influence, Klout, Marketing, Metrics, Research, ROI, social networks, strategy, Target Audience, Tools & Apps, Yes /
Mastering SEO for PR: Top 3 Best Practices
If helping our clients be more visible is the heartbeat of public relations, then learning to integrate basic SEO skills into the work we are doing is key in keeping that heartbeat strong. SEO for PR is a “must know” skill.
Category: AdWords Keyword Tool, Best Practices, Engagement, Influence, Public Relations, Research, SEO, seo strategy, strategy, Yes /
Your Network is Your Net Worth: An Interview with Porter Gale [VIDEO]
Porter Gale’s core vision in order to build a successful career, for herself or anyone else, is to begin by surrounding oneself with strong, capable allies. In our interview she explained the importance of good personal relationships for marketing a business. ”It’s really about the team,” Ms. Gale explained.
Category: Advertising, Content, Influence, Marketing, Porter Gale, Social Customer, Social Media, Social Media Marketing, social networks, virgin america, Yes /
Abandoned Communities and Groups Provide Opportunities
So, here is the "opportunity." Walk into the ghost town and take your place of residence or even the place of Mayor. In most cases, all you need to do is start a conversation and you'll become even more influential than the group or community manager. At the end of the day, the community manager is not the person who initially opened the group, but it is the person with the most influence.
Make Social Bookmarking Part of Your Marketing Strategy
You have finally mastered getting your business on Facebook, Twitter and even LinkedIn. But another social way that has become important in enhancing traffic to your site is social bookmarking.
Category: Influence, SEO, Social Bookmarking, Social Media Marketing, social networks, strategy, Yes /
Zen and the Art of Search Engine Optimization
What is the sound of one keyword clapping? Can Google itself create a site so large that it can't even be indexed? SEO is going away, at least in the way that most of us know it. What's taking its place is something exciting and better, but, like enlightenment, it can't be achieved directly.
Category: community, Content, Influence, Marketing, Public Relations, Search, SEO, Social Media, Social Media Marketing /
