Archive for Content
Are You Measuring the Right Metrics? Which Numbers to Watch
It’s so easy to get overwhelmed by numbers. It almost feels like the new binary; we used to speak to computers in 1s and 0s, and now we have thousands of numbers with which to communicate our social media successes or failures. So how do you know which measures to pay attention to, and which ones are more vanity stats?
Category: Analytics, Best Practices, branding, Content, Marketing, Metrics, Social Customer, Social Media, Social Media Marketing, Tools & Apps /
5 Ways to Incorporate Visuals into Your Social Media for More Clicks, Hits, Oohs and Aahs
Did you know that visuals are processed 60,000 times faster than text? Content with images attracts 94% more total views on average than content without images, and videos are clicked on 12 times more often than links and text posts combined. So here are five ways to help you incorporate visuals into your social media.
Category: Content, Marketing, Social Media, Social Media Marketing, social networks, strategy, Tools & Apps, video, visuals /
Watch Out: Google’s Penguin 2.0 Is Fast Approaching
Last week Google’s Matt Cutts announced that Penguin 2.0 is a couple of weeks away, so if you’ve been partaking in black hat SEO tactics, it’s time to stop. Listen up and follow these steps to make certain that your site is safe and your ranking doesn’t get slammed.
Social Advocacy & Politics: No Jokes for Congress (Especially Not on Twitter)
Marcy Kaptur (D-OH9) tweeted a joke from the White House Correspondents Dinner. But then she erased it 8 minutes later. What if more members of Congress could embrace the boldness of a funny tweet, without running away from it as if scared of their own shadow? We might see more real discussions among our elected officials as they work to solve our very real problems.
Category: Content, Engagement, Government 2.0, humor, Marcy Kaptur, members of congress, News, Opinion, Policy & Guidelines, Social Media, twitter /
"Creativity in 140 Characters" – Guy Yalif and Internet Week New York
As of today, Twitter sees 200 million plus monthly active users globally, and 120 million plus active mobile users monthly. Together they’re tweeting a billion tweets every two and a half days, but Guy Yalif, Head of Global Product Marketing at Twitter, said it’s the kinds of tweets that matter, not the volume.
The Final Countdown: Social Media and the Return of Arrested Development
All those emails, petitions, fansites, and even banana baskets played a role in bringing back the show by helping Netflix quantify the size of Arrested Development fandom. Netflix has wowed with its marketing campaign, a flurry of tricks (sorry, Gob: illusions) that blur the line between reality and the show.
Category: Advertising, arrested development, Best Practices, branding, Content, Marketing, netflix, Social Media, Social Media Marketing, social networks, Yes /
The State of Digital Content [INFOGRAPHIC]
As more sites have now added share buttons and integrated social media it has become easier to share content socially than ever before. In February 2010, people preferred to share content via email but now sharing content via email has decreased from 93.3% in 2010 to 53.3% in February 2013.
Category: Content, Infographics, Research, Social Customer, Social Media, Social Media Marketing, social networks, video /
Want to Increase Website Conversion? Fix These 5 Problems
Consumers, aided by social, mobile and internet technologies, are expecting more from the brands with whom they choose to do business. They are beginning to define a brand mostly, if not solely, by its online presence. To offer value and increase website conversion, make sure you fix these any or all of these five elements if they are broken.
Category: Advertising, Analytics, Best Practices, branding, Content, Marketing, sales, Social Customer, Social Media, Social Media Marketing, Website /
What Does the Social Shake-Up Mean to Cox Communications?
I had a chance to sit down with Adam Naide, Social Media & Digital Marketing Lead at Cox Communications to discuss some of the topics that you will see at the Social Shake-Up Conference where Adam will be speaking. The following is a transcript of that conversation.
Pinterest Adds Products, Recipes and Movies
Now, when looking at a product pin, pinners will see pricing and availability, and where to buy that product. Pinterest is calling these "rich pins" and has already worked with a number of retailers to provide these useful ones.
Category: Content, Marketing, pinning, pinterest, Products, Social Customer, Social Media Marketing, social networks /
